Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Search engine optimisation in WordPress: An experimental study examining the opportunities for a website to receive a high ranking on Google Search
Jönköping University, School of Engineering, JTH, Computer Science and Informatics.
Jönköping University, School of Engineering, JTH, Computer Science and Informatics.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Receiving visitors from organic search could be crucial for the traffic to a website, and the success of the company behind it. In this experimental study, the hypothesis that a website can be displayed on the first page of Google Search within 27 days, is being tested. The investigation includes constructing a field experiment based on a newly created WordPress site, to discover its search engine optimisation possibilities using Google Search. Both on-page and off-page optimisation are composed and implemented, which goes under the technical part of search engine optimisation. Among these are techniques within the source code, content and meta tags of the website. The results are being analysed through its status in search engines and ranking in the search results. Factors that could have affected the results of the experiment in a positive or negative way are investigated to understand the field of search engine optimisation.

It is concluded that there are many factors that could influence the results of the experiment. It is not possible to see the specific factor that made the variations of keywords succeed or fail, as well as the quality of the entire search engine optimisation of the website. Therefore, it is hard to determine what techniques, within search engine optimisation, are worth allocating resources to and what to avoid. This study is confirming that search engine optimisation could generate positive results for a website regarding the ranking in Google Search, even within a limited time frame. It is found out that the highest ranking is mainly achieved for specific and nished keywords, avoiding competing with well established companies. Independent which methods that are most effective and relevant, the importance of search engine optimisation is established through this research.

Place, publisher, year, edition, pages
2019. , p. 60
Keywords [en]
WordPress, Google Search, search engine, open source, SEO, search engine optimisation
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:hj:diva-43596ISRN: JU-JTH-IKA-1-20190095OAI: oai:DiVA.org:hj-43596DiVA, id: diva2:1313907
Subject / course
JTH, Informatics
Supervisors
Examiners
Available from: 2019-05-09 Created: 2019-05-06 Last updated: 2019-05-09Bibliographically approved

Open Access in DiVA

bilaga(675 kB)522 downloads
File information
File name ATTACHMENT01.pdfFile size 675 kBChecksum SHA-512
d2b1a78986f725e8945a62e999743032fbe6c2d21b8e30ed166cc533e24e8b07073c03097c48c300de02a9947441936b2dd786e488916e396720496ac59a9d84
Type attachmentMimetype application/pdf

By organisation
JTH, Computer Science and Informatics
Other Engineering and Technologies not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 225 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf