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A licence to drive, is not a licence to drive like James Bond: En kvalitativ textanalys av två bilscener från filmen Spectre, ur ett machokultursperspektiv.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study focuses on how the popular culture maintains the so called macho culture through the action character James Bond. The macho culture imposes an unhealthy demand for men to be masculine, which affects their mental health. The two longest car scenes are examined in the latest Bond movie Spectre (2015). The aim of the study is to contribute with knowledge of how macho culture is presented in the film world.

The theoretical framework of this study is based on the narrative, which according to Selby and Cowdery (1995), is a story that in many cases is so basic and natural that the viewer overlooks it. According to Selby and Cowdery (1995), the narrative has the power to transform information and manipulate the viewer not to react to the events they see. The narrative analysis is based on semiotics, which means that the study's method is based on the semiotics connotation, denotation, and myth. The study uses an analysis model to make it easier to analyze James Bond, the model is divided into three categories, appearance, emotions, and driving.

The analysis showed that the demands and attributes of the macho culture were depicted in the scenes where we studied James Bond's appearance and feelings, and his driving. Mental illness and car crashes is examples of consecvenses that macho culture could lead to. Therefore, it ́s problematic for populare culture to continue depict James Bond in a stereotypical way.

Place, publisher, year, edition, pages
2019. , p. 54
Keywords [sv]
Machokultur, män, populärkultur, James Bond, film, bilkörning
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-43005ISRN: JU-HLK-MKA-1-20190219OAI: oai:DiVA.org:hj-43005DiVA, id: diva2:1289066
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2019-02-18 Created: 2019-02-15 Last updated: 2019-02-18Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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