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Creating competitive brand advantage via connecting and disconnecting historical epochs through heritage brands
Linnaeus University.
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-7962-6211
2018 (English)In: 2018 Global Marketing Conference at Tokyo Proceedings, 2018, p. 1258-1260Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2018. p. 1258-1260
Keywords [en]
corporate heritage, corporate branding
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-42450DOI: 10.15444/GMC2018.10.06.04OAI: oai:DiVA.org:hj-42450DiVA, id: diva2:1276110
Conference
2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018
Available from: 2019-01-07 Created: 2019-01-07 Last updated: 2019-01-09Bibliographically approved

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Brunninge, Olof

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