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Gay, famous and working hard on YouTube: Influencers, queer microcelebrity publics and discursive activism
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Centre for Culture and Technology (CCAT), Curtin University, Perth, Australia.
The University of Western Australia.
2019 (English)In: Youth, sexuality and sexual citizenship / [ed] P. Aggleton, R. Cover, D. Leahy, D. Marshall, & M. L. Rasmussen, Abingdon, Oxon: Routledge, 2019, p. 217-231Chapter in book (Refereed)
Abstract [en]

Ordinary digital media users who gained large public followings, also known as Influencers, emerged as micro-celebrities in the early 2000s, with many working for a living directly through online content creation and the self-representation of their everyday lives. Capitalising on high visibility, many Influencers also engage in social justice activities. As a result, they have become important nodes in LGBTQ networks online, including through personal and organisational collaborations. In this chapter, we draw on digital ethnography to analyse a gay-identifying Australian YouTube Influencer, Troye Sivan, focussing on how his status as an Influencer creating digital content has fostered queer support by way of a creative work orientation that simultaneously promotes both a rights-based activism and his own career.

Place, publisher, year, edition, pages
Abingdon, Oxon: Routledge, 2019. p. 217-231
Series
Sexuality, culture and health series
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-42410DOI: 10.4324/9781351214742Scopus ID: 2-s2.0-85058748059ISBN: 9781351214735 (electronic)ISBN: 9780815379874 (print)OAI: oai:DiVA.org:hj-42410DiVA, id: diva2:1274581
Available from: 2019-01-02 Created: 2019-01-02 Last updated: 2019-01-02Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf