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The Effect of Corporate Entrepreneurship on Software Development Process in the Automotive Industry
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: In this study we connected corporate entrepreneurship with new product development (NPD) process in the automotive industry.Purpose: Our purpose in this thesis is to look in-depth on how corporate entrepreneurship effect the developing process of new software in the automotive industryMethod: This thesis was conducted interviews with Innovation and Digital Services Department which belongs to Volvo Cars. With the help of theoretical framework, we could connect our findings correlated with theoretical framework.Conclusion: The corporate entrepreneurship has indeed a big effect on the software development process, where it changes the internal structure entirely.

Place, publisher, year, edition, pages
2018. , p. 53
Keywords [en]
Corporate Entrepreneurship, New Product Development, Process, Software, Automotive Industry
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-40038ISRN: JU-IHH-GMT-2-20180045OAI: oai:DiVA.org:hj-40038DiVA, id: diva2:1215757
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Available from: 2018-07-30 Created: 2018-06-09 Last updated: 2018-07-30Bibliographically approved

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CiteExportLink to record
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