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Introduction to the ecosystem for two-sided markets, barriers and facilitators
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Informatik. Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Centre for Information Technology and Information Systems (CenITIS). Högskolan i Jönköping, Hälsohögskolan, The Jönköping Academy for Improvement of Health and Welfare. Linköping University, Linköping, Sweden.ORCID-id: 0000-0002-6491-7198
University of Lausanne, Lausanne, Switzerland.
2016 (Engelska)Ingår i: E-health two-sided markets: Implementation and business models / [ed] Vivian Vimarlund, Elsevier, 2016, s. 3-15Kapitel i bok, del av antologi (Övrigt vetenskapligt)
Abstract [en]

Two-sided markets arise in situations in which there are externalities and in which transaction costs, broadly considered, prevent the two sides from solving this externality directly. In the e-health market, the expansion of the Internet economy has shown to be significant in stimulating the entry of business organizations, many of which are already in two-sided markets.An e-health two-sided market needs to offer sustainable structures, i.e., an ecosystem to support a flexible model that must meet unexpected demand and at the same time be able to handle high demand peaks and long periods if needed. In this chapter we introduce key concepts and factors that are of relevance in two-sided markets. We further discuss the fundamental role of two-side market ecosystem in enabling parties to realize gains from trade or other interactions by reducing the transactions costs of finding each other and interacting. Hence, e-health market ecosystems first and foremost need to be designed for adaptability and network effects. We discuss issues that influence the sustainability and further development of a two-sided e-health market.

Ort, förlag, år, upplaga, sidor
Elsevier, 2016. s. 3-15
Nyckelord [en]
E-health, Ecosystem, Two-sided markets
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning Hälso- och sjukvårdsorganisation, hälsopolitik och hälsoekonomi
Identifikatorer
URN: urn:nbn:se:hj:diva-36955DOI: 10.1016/B978-0-12-805250-1.00001-0ISI: 000427711000003Scopus ID: 2-s2.0-85027169261ISBN: 9780128054413 (digital)ISBN: 9780128052501 (tryckt)OAI: oai:DiVA.org:hj-36955DiVA, id: diva2:1134776
Tillgänglig från: 2017-08-21 Skapad: 2017-08-21 Senast uppdaterad: 2018-07-19Bibliografiskt granskad

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Vimarlund, Vivian

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IHH, InformatikIHH, Centre for Information Technology and Information Systems (CenITIS)The Jönköping Academy for Improvement of Health and Welfare
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktningHälso- och sjukvårdsorganisation, hälsopolitik och hälsoekonomi

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