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E-health two-sided markets: Implementation and business models
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Informatik. Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Centre for Information Technology and Information Systems (CenITIS). Högskolan i Jönköping, Hälsohögskolan, The Jönköping Academy for Improvement of Health and Welfare. Linköping University, Linköping, Sweden.ORCID-id: 0000-0002-6491-7198
2016 (engelsk)Collection/Antologi (Fagfellevurdert)
Abstract [en]

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach. This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models. This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services. Presents guidelines that can be used as examples of pros and cons in two-side markets. Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation. Includes examples of business models applied in two-side markets, diminishing external effects and failures.

sted, utgiver, år, opplag, sider
Elsevier, 2016. , s. 226s. 1-207
HSV kategori
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URN: urn:nbn:se:hj:diva-36954Scopus ID: 2-s2.0-85027155900ISBN: 9780128054413 (digital)ISBN: 9780128052501 (tryckt)OAI: oai:DiVA.org:hj-36954DiVA, id: diva2:1134764
Tilgjengelig fra: 2017-08-21 Laget: 2017-08-21 Sist oppdatert: 2017-08-21bibliografisk kontrollert

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