Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Family heritage in corporate heritage branding: opportunities and risks
Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-7962-6211
2017 (English)In: Foundations of Corporate Heritage, Oxford: Routledge, 2017Chapter in book (Refereed)
Abstract [en]

The chapter explores the opportunities and risks associated with addressing family heritage in the context of corporate heritage branding. Family businesses are particularly interesting for the communication of corporate heritage , as the heritage of the company and that of the owner family are usually closely connected. Firms communicating their corporate heritage often aim at assuring stakeholders that central traits of the company will endure even in the future. Such trait constancy can become embodied, reinforced, and extended by the inclusion fo family heritage. However family heritage can become a liability when stakeholders discover negative traits in the family's past.

Place, publisher, year, edition, pages
Oxford: Routledge, 2017.
Keywords [en]
marketing, branding, family business, renewal, continuity, corporate heritage, social memory
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-34179ISBN: 9781138833555 (print)OAI: oai:DiVA.org:hj-34179DiVA, id: diva2:1052079
Available from: 2016-12-05 Created: 2016-12-05 Last updated: 2016-12-05

Open Access in DiVA

No full text in DiVA

Authority records

Brunninge, Olof

Search in DiVA

By author/editor
Brunninge, Olof
By organisation
JIBS, Center for Family Enterprise and Ownership (CeFEO)JIBS, Media, Management and Transformation Centre (MMTC)JIBS, Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 586 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf