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Programmes, programming and development : YLEdge in Finnish PSB
YLE Program Development, Finland.
2004 (Engelska)Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

The main task and focus of work of any Public Service Broadcasting Company, in this case the Finnish Broadcasting Company YLE, is to make programmes. Each company has a certain production culture according to which the programmes are produced and done in practice. The competition in the electronic media field is hard, and will remain fierce in the future. So the crucial question is how to develop programs in a traditional PSB Company? And that requires a correlated understanding (and undertaking) because developing programmes also requires developing the company in various aspects.

When developing programmes for public service broadcasting the question is how to adapt rather than adopt the commercial and also often foreign influences for Finnish programme development in YLE. The notion of a programme is complicated. As traditionally understood in broadcasting, a programme is a product with many dimensions: e.g., format and structure, content, genre, technology and production. Moreover, discrete and also related programmes are the ingredients for programming, understood as a sequence of individual programmes forming the overall content of a schedule. The software industry has a very different concept, however. There a programme implies something quite different and includes elements such as coding, structure and architecture, usability and interface. At the same time, a programme is some broader process: e.g. a programme of research and development.  This discussion informs the substance of the paper. The case that illustrates is YLEdge.

YLEdge – YLE Programme Development – was created to help YLE to develop its programmes and programming. YLEdge is a development program to benefit YLE as a whole. The author will discuss the creation of the unit, its blueprint idea and the work in practice. There was no tradition of a domestic, systematic process for programme development, nor organizational mandate and structure. It has already been discovered during the first half a year of the operation that some of the original aims were too much ahead of the issues that the YLE work culture was ready to accept and there were conflicts over the mandate and division of YLEdge capacity among the different players inside the company.

Ort, förlag, år, upplaga, sidor
2004.
Nationell ämneskategori
Medie- och kommunikationsvetenskap Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hj:diva-29771OAI: oai:DiVA.org:hj-29771DiVA, id: diva2:919127
Konferens
RIPE@2004. Mission, Market and Management: Public Service Broadcasting and the Cultural Commons. Århus, Denmark
Tillgänglig från: 2016-04-13 Skapad: 2016-04-13 Senast uppdaterad: 2016-04-13Bibliografiskt granskad

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Totalt: 19 träffar
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