This thesis are investigating production companies in Sweden and how they are working with new technology, such as web TV, mobile TV but also how they handle their business models and if they are working with other financial forms to reach revenue. All the interviewed companies said that they worked with their business models but not to the extent that they should, and this is a side effect to the risk that it might involve. They do work with the new opportunities that are given to them but are afraid to take too big of a risk. The market seems to be on the upswing and they are getting a larger marginal to the distributors and are able to take bigger risk and develop new ways to reach out with their productions.