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Simple rules and learning: Business model innovation during Covid-19
Laurea University of Applied Sciences, Vantaa, Finland.
Haaga-Helia University of Applied Sciences, Helsinki.
Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi. Jönköping University, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).ORCID-id: 0000-0002-5836-577X
2021 (Engelska)Ingår i: ISPIM Innovation Conference 2021, 2021Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

The COVID-19 pandemic has presented the hospitality industry with novel challenges. In this paper, we follow four case restaurants for a period of 12 months and track how they have innovated their business models and their learning processes through several cycles of iteration. Our work is based on the notion of simple rules. Eisenhardt and Sull (2001) propose simple rules as an approach to help businesses make decisions under fast-changing and uncertain environments. Methodologically, our study is a comparative case study with data comprising of interviews (two rounds in 2020 and 2021) and secondary data such as newspaper articles, web articles, restaurant websites and social media validating the timelines. Our results reveal that each of the case companies has 2-3 simple rules that have been pivotal for their business model innovation, and that these simple rules have become more explicit through different learning mechanisms.

Ort, förlag, år, upplaga, sidor
2021.
Serie
LUT Scientific and Expertise Publications, ISSN 2243-3376 ; 110
Nyckelord [en]
Business model, Business model innovation, strategy, simple rules, cognition, action, learning
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hj:diva-55592ISBN: 978-952-335-691-7 (tryckt)OAI: oai:DiVA.org:hj-55592DiVA, id: diva2:1627973
Konferens
ISPIM Connects Valencia – Reconnect, Rediscover, Reimagine, 30 November—2 December 2021
Tillgänglig från: 2022-01-14 Skapad: 2022-01-14 Senast uppdaterad: 2022-01-14Bibliografiskt granskad

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Johansson, Anette

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Johansson, Anette
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IHH, FöretagsekonomiIHH, Media, Management and Transformation Centre (MMTC)
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