Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Trump, Kim Jong-un and Twitter: Audience reception of political communication in the era of social media
Högskolan i Jönköping, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
2020 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

The literature on political communication mainly focuses on the perspectives of politicians. This study addresses the gap in the literature by focusing on the audience reception of political communication. Therefore, the purpose of this study is to collect and analyze audiences’ responses to US President Trump’s announcement to meet the North Korea’s leader Kim Jong-un.Through in-depth qualitative analysis of Twitter users’ comments, the study provides evidence on how audience receive political communication in the era of social media.The result of the study shows that audience decode political communication on social media in three ways, consistent with Hall’s (1973:1980) theory of audience reception. The ways in which audience decoded Trump’s message on twitter is modeled in Figure 1. The model shows that in reaction to Trump’s message on Twitter, (1) audience who support Trump echoed his message, (2) audience who opposed Trump rejected his message by pointing to flaws in his message and suspecting that he had ulterior motive, and (3) audience of diverse backgrounds viewed Trumps messages through the lens of their own biases.The study contributes to the literature by studying political communication from the perspective of the recipients.

Ort, förlag, år, upplaga, sidor
2020. , s. 29
Nationell ämneskategori
Medie- och kommunikationsvetenskap
Identifikatorer
URN: urn:nbn:se:hj:diva-47727ISRN: JU-HLK-MKA-2-20200265OAI: oai:DiVA.org:hj-47727DiVA, id: diva2:1391393
Ämne / kurs
HLK, Medie- och kommunikationsvetenskap
Presentation
2019-06-04, Hb313, Gjuterigatan 5, 553 18 Jönköping, Jönköping, 08:00 (Engelska)
Handledare
Examinatorer
Tillgänglig från: 2020-02-04 Skapad: 2020-02-04 Senast uppdaterad: 2020-02-04Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Av organisationen
HLK, Medie- och kommunikationsvetenskap
Medie- och kommunikationsvetenskap

Sök vidare utanför DiVA

GoogleGoogle Scholar

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 669 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf