Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Eco-friendly brands to drive sustainable development: Replication and extension of the brand experience scale in a cross-national context
Center for Innovation and Technology Research, Department of Industrial and Information Management, Tampere University of Technology, Tampere, Finland.ORCID-id: 0000-0003-4007-5341
Institute of Systems Sciences, Innovation and Sustainability Research, University of Graz, Graz, Austria.
Center for Innovation and Technology Research, Department of Industrial and Information Management, Tampere University of Technology, Tampere, Finland.
2017 (Engelska)Ingår i: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 9, nr 7, artikel-id 1286Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collected in India and Finland from smartphone users (N = 1008). The fitness of the brand experience model is validated cross-nationally with structural equation modeling. The empirical data consisting of consumers' responses on the Apple, Samsung, and Nokia brands confirm that there is a unique dimension of eco-friendliness in the general brand experiences of consumers, and it is generalizable cross-nationally in India and Finland. The study presents a consumer-focused measure of sustainable development that could be used to track how consumers perceive the eco-friendliness of brands. The paper links consumer experiences that guide sustainable consumption behavior to the macro-level management of sustainable development. This paper extends previous research on brand experience measurement by testing cross-nationally a scale including a dimension for measuring eco-friendliness. The brand experience measurement scale could aid companies in tracking the success of their sustainable development initiatives on the brand level.

Ort, förlag, år, upplaga, sidor
MDPI, 2017. Vol. 9, nr 7, artikel-id 1286
Nyckelord [en]
Brand experience, Brand measurement, E-waste, Eco-friendliness, Microfoundations, Sustainable development, consumption behavior, electronic waste, microeconomics, perception, public attitude, Finland, India, Malus x domestica
Nationell ämneskategori
Företagsekonomi Miljöledning
Identifikatorer
URN: urn:nbn:se:hj:diva-46468DOI: 10.3390/su9071286ISI: 000406709500209Scopus ID: 2-s2.0-85026451917OAI: oai:DiVA.org:hj-46468DiVA, id: diva2:1357526
Tillgänglig från: 2019-10-04 Skapad: 2019-10-04 Senast uppdaterad: 2019-10-04Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

Förlagets fulltextScopus

Personposter BETA

Saari, Ulla A.

Sök vidare i DiVA

Av författaren/redaktören
Saari, Ulla A.
I samma tidskrift
Sustainability
FöretagsekonomiMiljöledning

Sök vidare utanför DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetricpoäng

doi
urn-nbn
Totalt: 86 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf