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Search engine optimisation in WordPress: An experimental study examining the opportunities for a website to receive a high ranking on Google Search
Högskolan i Jönköping, Tekniska Högskolan, JTH, Datateknik och informatik.
Högskolan i Jönköping, Tekniska Högskolan, JTH, Datateknik och informatik.
2019 (Engelska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

Receiving visitors from organic search could be crucial for the traffic to a website, and the success of the company behind it. In this experimental study, the hypothesis that a website can be displayed on the first page of Google Search within 27 days, is being tested. The investigation includes constructing a field experiment based on a newly created WordPress site, to discover its search engine optimisation possibilities using Google Search. Both on-page and off-page optimisation are composed and implemented, which goes under the technical part of search engine optimisation. Among these are techniques within the source code, content and meta tags of the website. The results are being analysed through its status in search engines and ranking in the search results. Factors that could have affected the results of the experiment in a positive or negative way are investigated to understand the field of search engine optimisation.

It is concluded that there are many factors that could influence the results of the experiment. It is not possible to see the specific factor that made the variations of keywords succeed or fail, as well as the quality of the entire search engine optimisation of the website. Therefore, it is hard to determine what techniques, within search engine optimisation, are worth allocating resources to and what to avoid. This study is confirming that search engine optimisation could generate positive results for a website regarding the ranking in Google Search, even within a limited time frame. It is found out that the highest ranking is mainly achieved for specific and nished keywords, avoiding competing with well established companies. Independent which methods that are most effective and relevant, the importance of search engine optimisation is established through this research.

Ort, förlag, år, upplaga, sidor
2019. , s. 60
Nyckelord [en]
WordPress, Google Search, search engine, open source, SEO, search engine optimisation
Nationell ämneskategori
Övrig annan teknik
Identifikatorer
URN: urn:nbn:se:hj:diva-43596ISRN: JU-JTH-IKA-1-20190095OAI: oai:DiVA.org:hj-43596DiVA, id: diva2:1313907
Ämne / kurs
JTH, Informatik
Handledare
Examinatorer
Tillgänglig från: 2019-05-09 Skapad: 2019-05-06 Senast uppdaterad: 2019-05-09Bibliografiskt granskad

Open Access i DiVA

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