In order to extend understanding of the drivers that underlie entrepreneurial intention formation, this article investigates the hitherto underexplored roles of people's learning orientation and passion for work. It considers how these personal characteristics may moderate the instrumentality of their perceived ability to become a successful entrepreneur, and perceptions of the attractiveness of becoming an entrepreneur. Using a survey of 946 university students, it finds that learning orientation and passion for work invigorate the role of these feasibility and desirability considerations in enhancing entrepreneurial intention. A follow-up analysis reveals that the moderating effects of learning orientation and passion for work on the perceived attractiveness-entrepreneurial intention relationship are stronger to the extent that people value the intrinsic goal of autonomy in their future career more, but these moderating effects are immune to the importance of the extrinsic goal of earning financial rewards. Several implications for research and practice emerge.