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Identifying the Role of Heritage Communication: A Stakeholder-Function Framework
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi.
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Center for Family Enterprise and Ownership (CeFEO). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi.
2016 (engelsk)Inngår i: International Studies of Management and Organization, ISSN 0020-8825, Vol. 46, nr 4, s. 256-268Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This article uses the case of family business to distinguish the range of potential aims and outcomes of corporate heritage communication. In family businesses, the challenges of heritage communication are particularly salient as the past of the firm is simultaneously that of the controlling family. Based on a study of 55 websites of Swedish and German family-owned firms, we classify aims and outcomes of heritage communication with reference to different stakeholders. Our findings elucidate the need to consider various stakeholders when planning heritage communications, and the value of such communication for different corporate functions, such as marketing, management and governance. To aid decision-making we offer a framework to map aims and stakeholders of heritage communication related to a company’s functions.   

sted, utgiver, år, opplag, sider
Taylor & Francis, 2016. Vol. 46, nr 4, s. 256-268
Emneord [en]
corporate heritage, stakeholder, family business, corporate communications, branding
HSV kategori
Identifikatorer
URN: urn:nbn:se:hj:diva-28253DOI: 10.1080/00208825.2016.1140522Scopus ID: 2-s2.0-84962654339OAI: oai:DiVA.org:hj-28253DiVA, id: diva2:866340
Tilgjengelig fra: 2015-11-02 Laget: 2015-11-02 Sist oppdatert: 2017-01-03bibliografisk kontrollert

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