Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Needs and Wants in Online Communities: A case study of Ungdomar.se
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Marketing and Logistics.
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Marketing and Logistics.
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Marketing and Logistics.
2013 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Background

Young people constitute a fast growing group of Internet users and they are considered an important market segment. In Sweden, on average nearly 97 % of the people between the ages of 15-19 use Internet every day. A great deal of these people use online communities, and in order for these communities to succeed, it is vital to understand what content the youths perceive as valuable and useful. Furthermore, since using an online community takes time and effort, the community should fulfil a need among its users. Since it is no easy task to understand what motivates consumers, online communities should strive to reach a consensus in common characteristics among these individuals, in terms of what needs and wants they seek to satisfy in online communities.

Purpose        

The purpose of this thesis is to explore what needs and wants youths in Sweden seek to satisfy in online communities. To demonstrate the findings, Ungdomar.se will be evaluated, and given recommendations accordingly. 

Method         

In order to fulfil the purpose of this thesis, a descriptive and explorative study was conducted, consisting of both quantitative and qualitative data. The collection of data was made through a survey among youths, and by semi-structured interviews with Ungdomar.se and two people working at the Youth Centre Brunnen.

Conclusion

The authors have identified a set of needs and wants, that youths seek to satisfy in online communities. This has further been applied to the online community Ungdomar.se, and they have been provided with recommendations on how to satisfy these needs and wants. 

sted, utgiver, år, opplag, sider
2013. , s. 64
Emneord [en]
Marketing, Consumer Behaviour, Online Communities, Youths, Motivation, Needs and Wants
HSV kategori
Identifikatorer
URN: urn:nbn:se:hj:diva-21325OAI: oai:DiVA.org:hj-21325DiVA, id: diva2:624701
Eksternt samarbeid
UngdomarAB
Fag / kurs
IHH, Business Administration
Presentation
2013-05-28, B3053, Gjuterigatan 5, Jönköping, 15:00 (engelsk)
Veileder
Examiner
Tilgjengelig fra: 2013-06-04 Laget: 2013-06-03 Sist oppdatert: 2013-06-04bibliografisk kontrollert

Open Access i DiVA

Needs and Wants in Online Communities – A case study of Ungdomar.se(4025 kB)2610 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 4025 kBChecksum SHA-512
800adfccb735f9e6fc1d7ffaf6bd62546a412fd2155e4b05be8e95f33f5e6ea4da3e3cf633f87e96059e7f906ab091827a79a188c5e4b7da0cdb5ec8f57e9333
Type fulltextMimetype application/pdf

Søk i DiVA

Av forfatter/redaktør
Frost, EmmaPersson, SannaSandström, Jennifer
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 2610 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 910 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf