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The Role of Social Network within Industrial Organization
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Informatik.
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Informatik.
2012 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 10 poäng / 15 hpOppgave [Kunstnerisk arbeiden]Alternativ tittel
The Role of Enterprise Social Network within Industrial Organization (engelsk)
Abstract [en]

This research paper aims to investigate the role of enterprise social network to address these concerns such as knowledge sharing and collaboration. The authors have considered a case study based research approach as it is the best method to answer the research question. The leading multinational Bus and truck manufacture Scania was considered for our case study. The study has been done by researching the impact of enterprise social network tools such as Yammer and Lync and their attempt to answer these challenges in the organization. The paper concludes with the analysis based on the empirical findings and theoretical frame of reference. Suggestions and recommendations for further research in this area have also been mentioned in the concluding part of the thesis.

sted, utgiver, år, opplag, sider
2012. , s. 69
Emneord [en]
Web 2.0, Social Media, Social Network, Enterprise Social Network
HSV kategori
Identifikatorer
URN: urn:nbn:se:hj:diva-18710OAI: oai:DiVA.org:hj-18710DiVA, id: diva2:537692
Fag / kurs
IHH, Informatics
Presentation
2012-06-13, 11:43 (engelsk)
Uppsök
Technology
Veileder
Examiner
Tilgjengelig fra: 2012-08-08 Laget: 2012-06-27 Sist oppdatert: 2012-08-08bibliografisk kontrollert

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