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Communications and Expectations in After Sales Service Provisions: Experiences of an International Swedish Firm
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).ORCID-id: 0000-0002-2629-6968
1999 (engelsk)Inngår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 28, nr 4, s. 381-394Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

After-sales service can be an important competitive factor in the global marketplace. This paper describes the operations of a Swedish firm and explores the apparent differences that develop in the provision of after-sales services through a distribution network for capital goods across national cultures. Results should be especially interesting to practitioners who have this responsibility on a day to day basis.

sted, utgiver, år, opplag, sider
1999. Vol. 28, nr 4, s. 381-394
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URN: urn:nbn:se:hj:diva-4624DOI: 10.1016/S0019-8501(98)00028-5OAI: oai:DiVA.org:hj-4624DiVA, id: diva2:35444
Tilgjengelig fra: 2007-11-20 Laget: 2007-11-20 Sist oppdatert: 2017-12-12bibliografisk kontrollert

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