This paper suggests an approach to practice that takes into account ‘hermeneutical situatedness’, calling attention to history as a living tradition to which a human being always relates and belongs. Practice scholars, mainly concerned with increasing the degree of ‘realism’, tend to ignore the importance of bringing in a philosophically oriented discussion with reference to the relationship between self and world. Although the aspect of historical embeddedness of practice is considered, the question of how people live in history is not addressed. The paper is informed by the basic assumption that the individual and the world are internally interrelated through the individual’s lived experience of the world, and opens the window for an understanding of practice that dissolves the dualistic relationship between self and world, actor and activity. It focuses on activity as a way to describe practice and refers to the intersubjective relation in social interaction among people. Empirically, the paper directs interest to a world of practice with reference to a business that started up in the early 1920s and about 80 years later received the label, ‘a corporation with global presence’.