Changes in the Levels of Advertising Expenditures During Recessionary Periods : A Study of Advertising Performance in Eight Countries

Shaver, Dan; Shaver, Mary Alice; Eisenberg, Adam

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Changes in the Levels of Advertising Expenditures During Recessionary Periods: A Study of Advertising Performance in Eight Countries

Shaver, Dan

University of Central Florida .

Shaver, Mary Alice

University of Central Florida .

Eisenberg, Adam

2005 (engelsk)Inngår i: The Proceedings of the 2005 Asia-Pacific Conference of the American Academy of Advertising, Hong Kong, China, June 2005, American Academy of Advertising , 2005Konferansepaper, Publicerat paper (Annet vitenskapelig)

sted, utgiver, år, opplag, sider

American Academy of Advertising , 2005.

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URN: urn:nbn:se:hj:diva-9166OAI: oai:DiVA.org:hj-9166DiVA, id: diva2:219513

Tilgjengelig fra: 2009-05-27 Laget: 2009-05-27 Sist oppdatert: 2009-05-28bibliografisk kontrollert

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