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CENTENARIANS IN SWEDISH MASS MEDIA: IS IT REVERSE AGEISM?
Jönköping University, Hälsohögskolan, HHJ, Institutet för gerontologi. Jönköping University, Hälsohögskolan, HHJ. ARN-J (Aging Research Network - Jönköping).ORCID-id: 0000-0003-0877-4759
Jönköping University, Hälsohögskolan, HHJ, Institutet för gerontologi. Jönköping University, Hälsohögskolan, HHJ. ARN-J (Aging Research Network - Jönköping).
2022 (engelsk)Inngår i: Innovation in Aging, E-ISSN 2399-5300, Vol. 6, nr Supplement 1, s. 661-661Artikkel i tidsskrift, Meeting abstract (Annet vitenskapelig) Published
Abstract [en]

Studies on ageism often deal with negative stereotypes due to increasing age. Seldom studied is the increase in status that seems to occur at the turning point of 100 years. This study explores how centenarians are portrayed in Swedish media texts and relates this to mechanisms of ageism and age coding. We used Retriever database, which is the biggest Nordic database containing news media, to search for press articles concerning 100- to 105-year-olds. Our search resulted in 1468 articles, consisting of both news articles and feature articles. Excluding articles that did not deal with persons, articles with a paywall and redundant articles resulted in 235 articles. We analyzed (1) the contexts in which centenarians appeared, (2) the relevance of the persons’ age to the event and (3) feelings and values evoked in the articles. On the one hand, news reports evoke how centenarians ought to be shielded from harm and emphasize the indignity of even small wrongdoings. On the other hand, feature articles often use superhuman adjectives to describe centenarians, and emphasize their “youthfulness”. In birthday features, there was also an expectation for centenarians to publicize their celebrations and there was a recurrent trope was that centenarians held well-kept secrets about ageing well. Portrayals of centenarians show that they are an esteemed group. However, we also interpret that these portrayals can hide other forms of ageism, particularly compassionate ageism, and a stereotyping of centenarians that play down ill health and emphasize youthfulness at the extremes of old age.

sted, utgiver, år, opplag, sider
Oxford University Press, 2022. Vol. 6, nr Supplement 1, s. 661-661
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Identifikatorer
URN: urn:nbn:se:hj:diva-60002DOI: 10.1093/geroni/igac059.2438ISI: 000913044003214Lokal ID: HOA;;866135OAI: oai:DiVA.org:hj-60002DiVA, id: diva2:1744918
Tilgjengelig fra: 2023-03-21 Laget: 2023-03-21 Sist oppdatert: 2023-03-21bibliografisk kontrollert

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