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Climate irresponsibility on social media: A critical approach to “high-carbon visibility discourse”
Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0002-3607-7881
Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0002-1011-7726
2023 (engelsk)Inngår i: Social Semiotics, ISSN 1035-0330, E-ISSN 1470-1219, Vol. 33, nr 5, s. 1011-1025Artikkel i tidsskrift (Fagfellevurdert) Published
Hållbar utveckling
00. Hållbar utveckling, 13. Bekämpa klimatförändringarna
Abstract [en]

Human GHG emissions are entering networked everyday relations. On social media, users potentially "reveal" their carbon footprints when they post pictures of a beef-based dinner or intercontinental travel. As the increasing urgency of climate change coincides with people's increasingly online-oriented lifestyles, we suggest that social-media research should devote attention to the ways in which users overlook, hide, limit, or casually articulate their high-carbon oriented lifestyles in digital space. This would contribute important knowledge about the role of social-media communication concerning climate change as an individual responsibility, and requires a concentration on how status updates become loaded with ideological meaning (high-carbon visibility discourse). The purpose is to present a framework for critical analyses of visual disclosure of carbon footprints in social media use. Media theory, semiotics, network theory and critical theory are combined to theorize how users' activities on social media become high-carbon oriented; their promotion of a business-as-usual stance; and how this operates ideologically through reification, legitimation and unification.

sted, utgiver, år, opplag, sider
Taylor & Francis, 2023. Vol. 33, nr 5, s. 1011-1025
Emneord [en]
Social media, visual social media, climate change visibility, climate shame, irresponsibility, critique of ideology
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Identifikatorer
URN: urn:nbn:se:hj:diva-54608DOI: 10.1080/10350330.2021.1976053ISI: 000694744200001Scopus ID: 2-s2.0-85114683776Lokal ID: HOA;;1593405OAI: oai:DiVA.org:hj-54608DiVA, id: diva2:1593405
Forskningsfinansiär
Swedish Research Council Formas, 2016-00570Tilgjengelig fra: 2021-09-13 Laget: 2021-09-13 Sist oppdatert: 2024-01-04bibliografisk kontrollert

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