Organizations increasingly use e-commerce and adopt online shopping methods during crises. As a consequence, having a well-detailed crisis management plan can help organizations to escape from the dramatic effects and damages of the crises. In spite of this need, there is theory- grounded research in order to understand main factors which have an effect on management of an organization during a crisis. To fulfill this gap, materialized models for e-commerce, crisis management, and consumer behavior of need have been used to understand how organizations must implement these steps into their plan. Therefore, 3 organizations have chosen to study and examine their strategies and behavior in a crisis. Additionally, an online survey has been taken from residence in Sweden to determine their behavioral change during the outbreak of Covid-19.

Any shift in consumer behavior might affect the organization's activities in several manners. The outbreak of Covid-19 has affected consumers and organizations. Therefore, it is efficient to examine the change in organizational behavior to prevent any negative consequences during times of crisis. Also, previous studies have shed a light on the need to study this topic further to examine the relationship between consumers and organizations during times of crisis. Hence, this paper is focusing on the natural disasters crisis which is the pandemic of Covid-19. The results of this study have confirmed that e-commerce is a critical organizational tool during times of pandemics. E-commerce has significant impacts and is effective if it is used properly. Therefore, this paper will take a deeper look into how organizations can prevent/minimize damage during a crisis, in particular, contagious viruses (pandemics). Thus, the outcome of this study shows various response strategies have been taken to explain how an organization can handle its plan during a crisis.