The following longitudinal case-study extends the judgement-based view of entrepreneurship beyond intra-individual cognition. It studies the actions and practices of two nascent ventures over the course of several months. A mixture of participant interviews and digital ethnographic methods provides detailed information about the actions and practices underlying the objectification, evaluation, and enactment of new venture ideas. The findings reveal multi-functional activities and practices that form ongoing iterations of objectification, evaluation, and enactment. These iterations of actions and practices establish the basis for shared understandings of new venture ideas.