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How consumers’ respect for nature and environmental self-assets influence their car brand experiences
Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi. Tampere University, Industrial Engineering & Management, Faculty of Management and Business, Tampere, Finland.ORCID-id: 0000-0003-4007-5341
Tampere University, Industrial Engineering & Management, Faculty of Management and Business, Tampere, Finland.
Institute of Systems Sciences, Innovation and Sustainability Research, University of Graz, Graz, Austria.
Institute for Management Research, Radboud University, Nijmegen, The Netherlands .
Vise andre og tillknytning
2020 (engelsk)Inngår i: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 261, artikkel-id 121023Artikkel i tidsskrift (Fagfellevurdert) Published
Hållbar utveckling
Hållbar utveckling
Abstract [en]

This paper provides a novel perspective on sustainability research by exploring how two pro-environmental characteristics of consumers – respect for nature and environmental self-assets – influence their brand experiences. The study uses survey data collected on a car brand that incorporated eco-friendly advances. The results show that respect for nature has an impact on how respondents experience the eco-friendliness of brands and that eco-friendly brand experiences in turn influence general brand experiences. The findings also suggest that the effects of the two pro-environmental characteristics depend on the education level of the consumer: eco-friendly brand experiences of highly educated consumers are affected by their respect for nature, whereas those of consumers with lower education levels are affected by environmental self-assets.

sted, utgiver, år, opplag, sider
Elsevier, 2020. Vol. 261, artikkel-id 121023
Emneord [en]
automotive industry, brand experience, car brand, eco-friendliness, pro-environmental characteristics, partial least squares structural equation modeling
HSV kategori
Identifikatorer
URN: urn:nbn:se:hj:diva-47991DOI: 10.1016/j.jclepro.2020.121023ISI: 000543511300005Scopus ID: 2-s2.0-85082527690Lokal ID: HOA;intsam;1415410OAI: oai:DiVA.org:hj-47991DiVA, id: diva2:1415410
Forskningsfinansiär
Academy of Finland, 279087Tilgjengelig fra: 2020-03-18 Laget: 2020-03-18 Sist oppdatert: 2021-02-25bibliografisk kontrollert

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