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The Cogs And Wheels Of Open Innovation: The Role Of Mechanisms In the Capability Lifecycle
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi.ORCID-id: 0000-0002-7986-5423
Linköping University, Sweden.
2016 (engelsk)Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
Abstract [en]

Innovation in emerging markets was once a long catch-up process requiring investment in internal R&D. Now, this process involves aligning external and internal actors with the company’s innovation strategy and capabilities. This study illustrates how a Brazilian multinational – Natura Cosmetics – progressed from the traditional strategy formulation and closed innovation processes to an open strategy and open innovation processes by increasing the involvement of external actors.

sted, utgiver, år, opplag, sider
2016.
Emneord [en]
open innovation
HSV kategori
Identifikatorer
URN: urn:nbn:se:hj:diva-45518OAI: oai:DiVA.org:hj-45518DiVA, id: diva2:1341705
Konferanse
76th Annual Meeting of the Academy of Management
Forskningsfinansiär
Riksbankens JubileumsfondTilgjengelig fra: 2019-08-09 Laget: 2019-08-09 Sist oppdatert: 2019-08-19bibliografisk kontrollert

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Lopez-Vega, Henry

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