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Assessing the interplay between crowdfunding and sustainability in social media
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi. Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).ORCID-id: 0000-0002-2874-017x
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Företagsekonomi. Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC). Chalmers University of Technology, Göteborg, Sweden.ORCID-id: 0000-0002-8625-8744
Centre for Innovative Practice, School of Business and Law, Edith Cowan University, Joondalup, Australia.
2019 (engelsk)Inngår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 141, s. 117-127Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This paper aims to assess the degree to which sustainability-oriented dimensions are integrated within the public discourse on crowdfunding in social media. Utilizing Social Media Analytics (SMA), we track discussions on crowdfunding in user-generated content published in social media. Based on an empirical material of 141,754 user-generated content, we identify 308 entries (0.21 percent) explicitly or implicitly relating to sustainability and 80 percent of these 308 entries came from professional actors. In this material, 37 sustainability-oriented campaigns are identified and 26 of them (70 percent) received one entry. Taken together, this paper adds to previous literature by assessing and describing the seemingly minor role played by social media with regards to the interplay between crowdfunding and sustainability.

sted, utgiver, år, opplag, sider
Elsevier, 2019. Vol. 141, s. 117-127
Emneord [en]
Crowdfunding, Social entrepreneurship, Social media analytics, Sustainability
HSV kategori
Identifikatorer
URN: urn:nbn:se:hj:diva-41903DOI: 10.1016/j.techfore.2018.07.015ISI: 000460990700012Scopus ID: 2-s2.0-85054342512Lokal ID: HOA JIBS 2019;IHHMMTCISOAI: oai:DiVA.org:hj-41903DiVA, id: diva2:1258878
Tilgjengelig fra: 2018-10-26 Laget: 2018-10-26 Sist oppdatert: 2019-06-07bibliografisk kontrollert

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