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Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation
Kadir Has University, Istanbul, Turkey.ORCID-id: 0000-0003-2248-0802
Istanbul Technical University, İstanbul, Turkey.
2016 (engelsk)Inngår i: Services Marketing Cases in Emerging Markets: An Asian Perspective, Springer, 2016, s. 89-106Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]

iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement. 

sted, utgiver, år, opplag, sider
Springer, 2016. s. 89-106
Emneord [en]
Smart Phone, Internet Banking, Mobile Banking, Customer Engagement, Brand Relationship
HSV kategori
Identifikatorer
URN: urn:nbn:se:hj:diva-39017DOI: 10.1007/978-3-319-32970-3_10Scopus ID: 2-s2.0-85017576173ISBN: 9783319329703 (digital)ISBN: 9783319329680 (tryckt)OAI: oai:DiVA.org:hj-39017DiVA, id: diva2:1191692
Tilgjengelig fra: 2018-03-20 Laget: 2018-03-20 Sist oppdatert: 2020-01-30bibliografisk kontrollert

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