You Can Build It, But Will They Come: Not-For-Profit Media Competition for Audiences

Shaver, Dan

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You Can Build It, But Will They Come: Not-For-Profit Media Competition for Audiences

Shaver, Dan

Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).

2010 (English)Conference paper, Published paper (Refereed)

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2010.

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URN: urn:nbn:se:hj:diva-14405OAI: oai:DiVA.org:hj-14405DiVA, id: diva2:390689

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AEJMC 2010 Annual Conference--Media Management and Economics Division

Available from: 2011-01-23 Created: 2011-01-23

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