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Leveraging the family brand: Using brand management to highlight the advantages of family firms
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
2010 (English)In: Long term perspectives on family business: theory, practice, policy : IFERA, Lancaster, 2010 : book of proceedings / [ed] Elias Hadjielias, Lancaster: Lancaster University Management School , 2010Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Lancaster: Lancaster University Management School , 2010.
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Social Sciences
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URN: urn:nbn:se:hj:diva-12790ISBN: 1862202753 (print)ISBN: 978-1862202757 OAI: oai:DiVA.org:hj-12790DiVA, id: diva2:329903
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10th Annual World Family Business Research Conference
Available from: 2010-07-14 Created: 2010-07-14 Last updated: 2011-08-26Bibliographically approved

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Blombäck, Anna

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CiteExportLink to record
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