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When We Don’t Want to Know More: Information Sufficiency and the Case of Swedish Flood Risks
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.ORCID iD: 0000-0002-1941-4639
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.ORCID iD: 0000-0002-1011-7726
2023 (English)In: Journal of International Crisis and Risk Communication Research, ISSN 2576-0017, Vol. 6, no 1, p. 65-89Article in journal (Refereed) Published
Abstract [en]

This study investigates the phenomenon of information (in)sufficiency in the context of flood risks. Individuals’ perception of how much risk information they need is a major trigger and driver of information-seeking behavior, and therefore it is an important part of creating effective preventive risk-communication campaigns. To understand factors that contribute to individuals’ sense of information (in)sufficiency, the roles played by prior experiences of floods and general risk sensitivity were analyzed using survey data from residents in flood-risk zones. The findings highlight that every third respondent reported a state of information sufficiency. Residents with prior experience evaluate their information sufficiency level based on their perception of consequences of future floods. But it is general risk sensitivity that best explains need for more information.

Place, publisher, year, edition, pages
Nicholson School of Communication and Media , 2023. Vol. 6, no 1, p. 65-89
Keywords [en]
information insufficiency, information need, risk perception, risk sensitivity
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-60331DOI: 10.30658/jicrcr.6.1.3Scopus ID: 2-s2.0-85153780058Local ID: POA;;878967OAI: oai:DiVA.org:hj-60331DiVA, id: diva2:1755581
Available from: 2023-05-08 Created: 2023-05-08 Last updated: 2023-05-08Bibliographically approved

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Lakew, YuliyaOlausson, Ulrika

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