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Exploring factors influencing the acceptance of social robots among early adopters and mass market representatives
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Unit of Industrial Engineering and Management, Faculty of Management & Business, Tampere University, Korkeakoulunkatu 8 P.O. Box 541, 33014, Finland.ORCID iD: 0000-0003-4007-5341
Unit of Industrial Engineering and Management, Faculty of Management & Business, Tampere University, Korkeakoulunkatu 8 P.O. Box 541, 33014, Finland.
Unit of Computing Sciences, Faculty of Information Technology and Communication Sciences, Tampere University, Korkeakoulunkatu 1, P.O. Box 553, 33014, Finland.
Unit of Industrial Engineering and Management, Faculty of Management & Business, Tampere University, Korkeakoulunkatu 8 P.O. Box 541, 33014, Finland.
2022 (English)In: Robotics and Autonomous Systems, ISSN 0921-8890, E-ISSN 1872-793X, Vol. 151, article id 104033Article in journal (Refereed) Published
Abstract [en]

When designing social robots, it is crucial to understand the diverse expectations of different kinds of innovation adopters. Different factors influence early adopters of innovations and mass market representatives’ perceptions of the usefulness of social robots. The first aim of the study was to test how applicable the technology acceptance model 3 (TAM3) is in the context of social robots. Participants’ acceptance of social robotics in a workplace environment in the fuzzy front-end (FFE) innovation phase of a robot development project was examined. Based on the findings for the model, we developed a reduced version of the TAM3 that is more applicable for social robots. The second objective was to analyze how early adopters’ and mass market representatives’ acceptance of social robots differs. Quantitative research methods were used. For early adopters, result demonstrability has a significant influence on perceived usefulness of social robots, while for mass market representatives, perceived enjoyment has a more significant influence on perceived usefulness. The findings indicate that users’ innovation adoption style influences the factors that users consider important in the usefulness of social robots. Robot developers should take these into account during the FFE innovation phase.

Place, publisher, year, edition, pages
Elsevier, 2022. Vol. 151, article id 104033
Keywords [en]
Diffusion of innovations, Early adopter, Mass market representative, Robots, Technology acceptance model, Workplace, Acceptance tests, Commerce, Robotics, Fuzzy front end, Perceived usefulness, Social robotics, Social robots, Workplace environments
National Category
Business Administration Robotics
Identifiers
URN: urn:nbn:se:hj:diva-55895DOI: 10.1016/j.robot.2022.104033ISI: 000820361300006Scopus ID: 2-s2.0-85123936921Local ID: HOA;;796256OAI: oai:DiVA.org:hj-55895DiVA, id: diva2:1637870
Available from: 2022-02-15 Created: 2022-02-15 Last updated: 2022-07-26Bibliographically approved

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Saari, Ulla A.

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