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Venture Idea Assessment (VIA): Development of a needed concept, measure, and research agenda
Jönköping University, Jönköping International Business School, JIBS, Organization, Leadership, Strategy and Entrepreneurship. Jönköping University, Jönköping International Business School, JIBS, Business Administration. Australian Centre for Entrepreneurship Research, Queensland University of Technology, Australia.ORCID iD: 0000-0002-6363-1382
HEC Montréal, 3000, Chemin de la Côte-Sainte-Catherine, Montréal, Québec, Canada.
Daimler Truck AG, Stuttgart, Germany.
2021 (English)In: Journal of Business Venturing, ISSN 0883-9026, E-ISSN 1873-2003, Vol. 36, no 5, article id 106130Article in journal (Refereed) Published
Abstract [en]

To address challenges constraining prior research on evaluation of entrepreneurial projects, we develop the concept of Venture Idea Assessment (VIA) and validate an instrument to capture it. VIA concerns the assessment of Venture Ideas (VI) unbundled from assessment of any agents with whom they may be associated. The assessment can be performed by anybody at any stage of the venture development process, not just by potential founders at its outset. We develop and validate a parsimonious VIA measure across six empirical studies using a broad set of assessors and VIs using interviews, experiments and surveys following real-world start-up processes and decisions. In a research agenda we outline how the VIA platform—the concept and its operationalization—can be employed in novel research across various streams of entrepreneurship research. 

Place, publisher, year, edition, pages
Elsevier, 2021. Vol. 36, no 5, article id 106130
Keywords [en]
Measure, Operationalization, Opportunity, Scale development, Scale validation, Venture idea, Venture idea assessment
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-54113DOI: 10.1016/j.jbusvent.2021.106130ISI: 000692548500008Scopus ID: 2-s2.0-85108993502Local ID: ;intsam;54113OAI: oai:DiVA.org:hj-54113DiVA, id: diva2:1580930
Available from: 2021-07-17 Created: 2021-07-17 Last updated: 2021-09-16Bibliographically approved

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Davidsson, Per

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