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How the internet emissions are flying under the radar: A comparative framing analysis on media coverage - CO2 emissions of the ICT sector vs CO2 emissions of the aviation sector
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2021 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Sustainable development
Sustainable Development
Abstract [en]

This research provides insights in the media coverage of the CO2 emissions of the ICT sector in comparison to the media coverage of the CO2 emissions of the aviation sector. This adds recognition on the environmental impact of the ICT sector, in the field of communication and media, where this issue is lacking attention. It answers the research questions: RQ 1: What news frames can be identified and how do they differ within media coverage on ICT emissions compared to aviation emissions? RQ 2: How can nationalism and individualism be identified in the news? RQ 3: How is the positive and negative perspective used to argue for the carbon impact of the two topics? Through a qualitative framing analysis, this thesis identifies five issue-specific frames. Tech-positive frame, renewable innovation frame, national responsibility frame, corporate responsibility frame, individual responsibility frame. The analysis shows the high presence of techno-centrism in the media and the positive perspective on solutions for the CO2 emissions in the ICT and aviation sector. 

Place, publisher, year, edition, pages
2021. , p. 31
Keywords [en]
Framing analysis, CO2 emissions, ICT, Aviation, Sustainable Communication, Techno centrism, Mass media
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-53350ISRN: JU-HLK-MKA-2-20210385OAI: oai:DiVA.org:hj-53350DiVA, id: diva2:1568198
Subject / course
HLK, Media and Communication Studies
Available from: 2021-06-17 Created: 2021-06-17 Last updated: 2021-06-17Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf