Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Business Model Approach to Foreign Market Entry Mode: A case study on a Swedish gear manufacturing firm
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: The increasing presence of globalization in our everyday life makes it apparent that internationalization is no longer a topic relevant only for a few multinational companies, but for essentially every company that wishes to expand or even survive in their domestic market as well as in foreign markets. In light of this, research on how firm chooses FMEM has surged, and it is evident that it is an important topic. Numerous theories and factors have been examined in order to explain what motivates the choice of FMEM, but there is notable absence in connecting the business model to the FMEM. Despite the increasing attention and prominence of the business model, to date, there is little research that looks at FMEM decisions through a business model perspective.

 

Purpose: The purpose of this study is to answer the calls for new aspects and theories on the FMEM research field by exploring the role that the business model has on the choice of FMEM. This study will be executed through mapping a company’s business model and FMEM choice by collecting qualitative data through interviews to find links between the business model and the entry mode.

 

Method: This research is conducted through a qualitative single case study, using in-depth interviews for primary data collection.

 

Conclusion: The results of the analysis that was based on the empirical findings derived from the data collection, led to several conclusions being drawn. Firstly, the business model of the case company has had a great impact on the choice of FMEM of that company. Secondly, apart from influencing the choice of FMEM, the company’s business model has also contributed to the company further committing to their existing FMEM. Thirdly, as long as the case company intends to operate the same business model, with the same value drivers, it is likely to continue its commitment towards its existing FMEM.

Place, publisher, year, edition, pages
2019. , p. 65
Keywords [en]
Business Model, Foreign Market Entry Mode, Internationalization, Value Creation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-44032ISRN: JU-IHH-FÖA-1-20190877OAI: oai:DiVA.org:hj-44032DiVA, id: diva2:1320341
External cooperation
Swepart Transmission AB
Supervisors
Examiners
Available from: 2019-06-26 Created: 2019-06-04 Last updated: 2019-06-26Bibliographically approved

Open Access in DiVA

fulltext(571 kB)34 downloads
File information
File name FULLTEXT01.pdfFile size 571 kBChecksum SHA-512
aaf11ae90812aa725b8f96ed570445507e71d99273a99594ba59c23dfb28dafb0bd2458e0e3bbc434168e43e11b0977e95a7ec0f70f620cb8b990a4adfc8683a
Type fulltextMimetype application/pdf

Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 34 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 53 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf