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Sustaining Competitive Advantage: Turk Telekom
Istanbul Bilgi University, Turkey.ORCID iD: 0000-0003-2248-0802
Istanbul Bilgi University, Turkey.
2015 (English)In: Strategic Marketing: Creating Competitive Advantage / [ed] Doug West, John Ford & Essam Ibrahim, Oxford University Press, 2015, 3rd, p. 519-525Chapter in book (Refereed)
Abstract [en]

This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

Place, publisher, year, edition, pages
Oxford University Press, 2015, 3rd. p. 519-525
Keywords [en]
turk telekom, market strategy, market scan/scenarios, internal analysis, strategic fit
National Category
Interaction Technologies
Identifiers
URN: urn:nbn:se:hj:diva-39021ISBN: 978-0-19-968409-0 (print)OAI: oai:DiVA.org:hj-39021DiVA, id: diva2:1191791
Available from: 2018-03-20 Created: 2018-03-20 Last updated: 2018-05-03Bibliographically approved

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Özturkcan, Selcen

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CiteExportLink to record
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  • apa
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