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Ehlers, Annika
Publications (10 of 11) Show all publications
Rau, H. & Ehlers, A. (2018). Acceptance as core factor for the success of LBS. In: P. Kiefer, Huang, H., Van de Weghe, N., & Raubal, M. (Ed.), Adjunct Proceedings of the 14th International Conference on Location Based Services: . Paper presented at 14th International Conference on Location Based Services (LBS 2018), Zurich, Switzerland, January 15-17, 2018 (pp. 207-212). ETH Zurich
Open this publication in new window or tab >>Acceptance as core factor for the success of LBS
2018 (English)In: Adjunct Proceedings of the 14th International Conference on Location Based Services / [ed] P. Kiefer, Huang, H., Van de Weghe, N., & Raubal, M., ETH Zurich, 2018, p. 207-212Conference paper, Published paper (Refereed)
Abstract [en]

Work in progress paper, which puts emphasis on the users’ perspective on location based services (LBS). The empirical framework is a quantitative survey investigating the level of acceptance of LBS within a (related to specific characteristics) representative target group and it’s influencing factors.

Place, publisher, year, edition, pages
ETH Zurich, 2018
Keywords
Technology Acceptance, UTAUT, LBS Usage
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-41646 (URN)10.3929/ethz-b-000225620 (DOI)
Conference
14th International Conference on Location Based Services (LBS 2018), Zurich, Switzerland, January 15-17, 2018
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved
Rau, H. G. & Ehlers, A. (2018). Context related information in mobile news. A study on the adoption of localization technology by legacy media organizations. In: : . Paper presented at Annual European Media Mangement Association Conference, emma conference 2018, University of Warsaw, Poland, June 14, 2018 – June 15, 2018. European Media Management Association (emma)
Open this publication in new window or tab >>Context related information in mobile news. A study on the adoption of localization technology by legacy media organizations
2018 (English)Conference paper, Published paper (Refereed)
Abstract [en]

While changing habits of media usage endanger traditional business models in media industries, big data and high technologies might lead to new opportunities to deal with the ongoing challenges (cf. Küng 2017). One aspect in new communication technology is the field of location based services (LBS). We take this field as an example to investigate on the adaption of so called “high technologies” in media enterprises, because this technology offers several ways of application, and it is already established in other industries like tourism (Mak, Nickerson & Sim, 2015) or retail (Schulten, Rudiger, & Stolz, 2015). When it comes to media industries, Nyre, Bjørnestad, Tessem, and Øie (2012) suppose a high potential of GPS-equipped phones – especially in local journalism. From their point of view the integration of LBS in mobile news apps might allow innovative forms of news production, aggregation, and presentation – that again might increase the value of communication measured by their recipients. This contribution is investigating whether and how media organizations include localization features in mobile news applications.

Place, publisher, year, edition, pages
European Media Management Association (emma), 2018
National Category
Business Administration Media Studies
Identifiers
urn:nbn:se:hj:diva-41588 (URN)
Conference
Annual European Media Mangement Association Conference, emma conference 2018, University of Warsaw, Poland, June 14, 2018 – June 15, 2018
Available from: 2018-09-26 Created: 2018-09-26 Last updated: 2018-09-28Bibliographically approved
Uphaus, P. O., Ehlers, A. & Rau, H. (2018). Location-based services in tourism: An empirical analysis of usage behavior. In: : . Paper presented at Annual conference of the German Tourism Research Group, Munich, Germany, 17-18 May, 2018.
Open this publication in new window or tab >>Location-based services in tourism: An empirical analysis of usage behavior
2018 (English)Conference paper, Published paper (Refereed)
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-41645 (URN)
Conference
Annual conference of the German Tourism Research Group, Munich, Germany, 17-18 May, 2018
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved
Rau, H., Ehlers, A. & Siemens, K. (2018). Spotlight on market realities – an exploratory approach. In: P. Kiefer, Huang, H., Van de Weghe, N., & Raubal, M. (Ed.), Adjunct Proceedings of the 14th International Conference on Location Based Services: . Paper presented at 14th International Conference on Location Based Services (LBS 2018), Zurich, Switzerland, January 15-17, 2018 (pp. 213-218). ETH Zurich
Open this publication in new window or tab >>Spotlight on market realities – an exploratory approach
2018 (English)In: Adjunct Proceedings of the 14th International Conference on Location Based Services / [ed] P. Kiefer, Huang, H., Van de Weghe, N., & Raubal, M., ETH Zurich, 2018, p. 213-218Conference paper, Published paper (Refereed)
Abstract [en]

Work in progress paper giving a market overview by using methodological design best described as a systematic exploration – based on elements of qualitative content analysis. The research will focus on already identified fields of investigation, which are diffusion (of technology), key players or actors in the industry, fields of application and international comparability of markets.

Place, publisher, year, edition, pages
ETH Zurich, 2018
Keywords
Market Investigation; Exploration; Industries; Markets; Applications
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-41649 (URN)10.3929/ethz-b-000225621 (DOI)
Conference
14th International Conference on Location Based Services (LBS 2018), Zurich, Switzerland, January 15-17, 2018
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved
Ehlers, A. & Rau, H. (2018). The Future – a Question of time and place: Mobile journalism and localized news. In: : . Paper presented at The 68th Annual Conference of the International Communication Association (ICA), Prague, Czech Republic, 24-28 May, 2018.
Open this publication in new window or tab >>The Future – a Question of time and place: Mobile journalism and localized news
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-41644 (URN)
Conference
The 68th Annual Conference of the International Communication Association (ICA), Prague, Czech Republic, 24-28 May, 2018
Note

Extended Abstract

Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved
Rau, H. & Ehlers, A. (2017). "Location Based Services" - alles eine Frage der Akzeptanz. In: Wolfgang Seufert (Ed.), Media Economics Revisited: Verändert das Internet die Ökonomie der Medien? (pp. 257-284). Baden-Baden: Nomos Verlagsgesellschaft
Open this publication in new window or tab >>"Location Based Services" - alles eine Frage der Akzeptanz
2017 (German)In: Media Economics Revisited: Verändert das Internet die Ökonomie der Medien? / [ed] Wolfgang Seufert, Baden-Baden: Nomos Verlagsgesellschaft, 2017, p. 257-284Chapter in book (Other academic)
Place, publisher, year, edition, pages
Baden-Baden: Nomos Verlagsgesellschaft, 2017
Series
Reihe Medienökonomie ; 11
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-41650 (URN)978-3-8487-3830-4 (ISBN)978-3-8452-8159-9 (ISBN)
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved
Ehlers, A. (2017). Media Management and the hyperlocal sphere. In: : . Paper presented at Annual European Media Mangement Association Conference, emma conference 2017, University of Ghent, Belgium, May 11 - May 12, 2017. European Media Management Association (emma)
Open this publication in new window or tab >>Media Management and the hyperlocal sphere
2017 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This contribution will measure the acceptance of location based services (LBS) regarding one of two already chosen model regions of europe. it will reflect the chances for (regional based) media businesses to deal with increasing pressure arising from markets. Especially enterprises with content-driven business models will possibly be forced to integrate LBS to increase the value of communication measured by their recipients. Concerning media management, one could state an ongoing trend leading to detailed geo-tagged hyperlocalization (for both sides of two sided markets). There is great amount of research on the drivers of behavioral intention existing, one of the most prominent models is the Unified Theory of Acceptance and Use of Technology (UTAUT). This model is used as blueprint for the study integrating a quantitative online survey with quota sample.

Place, publisher, year, edition, pages
European Media Management Association (emma), 2017
Keywords
Location based services; Hyperlocalization; Acceptance; quota sample
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-41651 (URN)
Conference
Annual European Media Mangement Association Conference, emma conference 2017, University of Ghent, Belgium, May 11 - May 12, 2017
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved
Ehlers, A. & Rau, H. (2014). Medienmanager im Partizipationsdilemma. In: Harald Rau (Ed.), Digitale Dämmerung: Die Entmaterialisierung der Medienwirtschaft (pp. 299-320). Baden-Baden: Nomos Verlagsgesellschaft
Open this publication in new window or tab >>Medienmanager im Partizipationsdilemma
2014 (German)In: Digitale Dämmerung: Die Entmaterialisierung der Medienwirtschaft / [ed] Harald Rau, Baden-Baden: Nomos Verlagsgesellschaft, 2014, p. 299-320Chapter in book (Other academic)
Place, publisher, year, edition, pages
Baden-Baden: Nomos Verlagsgesellschaft, 2014
Series
Reihe Medienökonomie ; 7
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-41655 (URN)978-3-8487-1149-9 (ISBN)978-3-8452-5234-6 (ISBN)
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved
Rau, H. & Ehlers, A. (2014). Startup-Finanzierung in der Medienbranche. Gründer zwischen Bootstrapping und Bankkredit, Crowdfunding und Venture Capital (1ed.). Baden-Baden: Nomos Verlagsgesellschaft
Open this publication in new window or tab >>Startup-Finanzierung in der Medienbranche. Gründer zwischen Bootstrapping und Bankkredit, Crowdfunding und Venture Capital
2014 (German)Book (Other academic)
Abstract [de]

Dieser Band beschäftigt sich eingehend mit Medienstartups - im Unterschied zu vielen anderen Werken nimmt es vornehmlich deren Finanzierung in den Fokus. Welche Modelle eignen sich besonders? Welche sind eher problematisch in der Umsetzung? Vor allem aber: Wie unterstützt die richtige Finanzierung nicht nur einen erfolgreichen Start - sondern auch das weitere Wachstum? Diese und viele weitere Fragen stehen im Blickpunkt.

Place, publisher, year, edition, pages
Baden-Baden: Nomos Verlagsgesellschaft, 2014. p. 249 Edition: 1
Series
EBL-Schweitzer
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-41654 (URN)9783848709816 (ISBN)9783845251141 (ISBN)
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved
Ehlers, A. & Rau, H. (2013). Kommunikations-Controlling: Wichtig ist, wie es ankommt (2ed.). In: Werner Pepels (Ed.), Erfolgsfaktor Marketing-Controlling: Beschaffung, Kommunikation und Vertrieb effektiv steuern. Düsseldorf: Symposion Publishing GmbH
Open this publication in new window or tab >>Kommunikations-Controlling: Wichtig ist, wie es ankommt
2013 (German)In: Erfolgsfaktor Marketing-Controlling: Beschaffung, Kommunikation und Vertrieb effektiv steuern / [ed] Werner Pepels, Düsseldorf: Symposion Publishing GmbH, 2013, 2Chapter in book (Other academic)
Place, publisher, year, edition, pages
Düsseldorf: Symposion Publishing GmbH, 2013 Edition: 2
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-41656 (URN)9783863296070 (ISBN)
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved

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