In the wake of recent trends forcing local news organisations to adjust business models, local news publishers are often challenged with recognising new technologies as business opportunities. This contribution investigates the role of localisation technologies by using an abductive qualitative approach. We analyse how local media managers' everyday activities shape the capability of creating, identifying, and experimenting with new business opportunities in a local news media market - discussed here for location-based services (LBS) - in a case study of a local news market with local journalists with managerial responsibilities and newsroom managers. Doing so, this contribution comments on activities undertaken concerning evolving technologies. The findings indicate that the selected local media managers do not experiment with LBS, and most organisations use LBS only for advertising. We reveal the factors explaining this finding to be the media managers' limited information about technological developments, their lack of experimentation within core areas, and media organisations' constraints to the acceptance of mistakes.

Limited anecdotal and empirical evidence suggests that family ownership status – whether a company is family-owned or publicly held – may influence job seekers’ intentions to apply. Drawing from the theory of person-organization fit and utilizing qualitative comparative analysis (QCA), we conducted an exploratory study analyzing survey data from 756 senior-level job seekers in Switzerland. Our analysis identified distinct cohorts of job seekers who consistently applied to family-owned versus non-family-owned companies. We discovered two profiles of applicants who seem to favor family employers: Fulfillment Seekers and Reward Seekers. Despite their differences, both profiles share an intrinsic need for praise. In contrast, we identified one profile of non-family firm applicants, Hero Followers, who prioritize neither praise nor pride but have a strong desire to work for an admired superior – the very thing Fulfillment Seekers and Reward Seekers deprioritize. Our findings suggest that distinct groups of job seekers are motivated by different reward combinations: Pay, Perks, Personas, Pride, which they expect to find in either family or non-family companies. Family firms could benefit from emphasizing these rewards in their recruitment processes, compensation schemes, and employer branding strategies.

The rise and connectivity of digital subcultures are increasingly influencing destination tourism. This study provides an understanding of a multi genre festival within the wider context of popular ‘geek’ culture and its increasing role in events and destination tourism. Through profiling the characteristics and experiences of visitors attending Nordsken, an annual festival in Northern Sweden, we profile segments and provide insights on attendees. Based on a survey of festival visitors, this study revealed five distinct clusters (Digital Gamer, Enthusiastic Nerd, Analogue Fan, Spectator & Follower and Creative Player) based on interests and activities. Experiences of the event were relatively similar for all clusters indicating that multi genre festivals can create memorable experiences for a broad audience with a variety of interests rooted in digital cultures. Through understanding and developing target audiences, regions can leverage multi genre festivals as platforms to enhance regional digitalization.  

By measuring the possibilities of enterprises linking location-based services (LBS) to regional and local content of interest, research found a tremendous lack of knowledge, how media enterprises–as well as content providers–in- and outside legacy media can use innovative LBS. One could presume that the absence of fulfiling market-information about current LBS proves to be a decisive factor causing a poor implementation of LBS in content-related services especially for media outlets. This contribution aims to fill this gap by providing an innovative, new kind of market exploration method for creating a general overview of current applications and, with that, the entire market for LBS, based on specific mentions of LBS in tech-related newsletters. The resulting category system (focusing on providers, areas of application, functions and technologies) enables the identification of success factors concerning which services are well established, and how this is linked to the type of application, technology, business models and other characteristics. The findings reveal the application of location analytics to enhance the user experience to be a particularly promising opportunity for current LBS implementation. With its completely new method, the study provides a much-needed new framework for further market explorations in this field.

In einer Gesellschaft, in der sich Individuen gleichermaßen mobil und online bewegen, erwartet man von der Medienkommunikation, dass sie sich genau darauf einstellt. Das heißt: Angebote von Zeitungen, Hörfunk oder Fernsehsendern müssten nach dieser Auffassung den gesellschaftlichen Anspruch spiegeln, indem sie Nachrichten auch online, mobil und mit konkretem Ortsbezug zur Verfügung stellen. Studien zeigten in der Vergangenheit, dass dies keineswegs der Fall ist. Der Beitrag zeigt, dass dies auch heute gilt: So genannte LBS, also lokalbasierte Dienste (Location-based Services) sind in der informationsorientierten Medienkommunikation in Deutschland weitestgehend ausgeblendet. Dies wird anhand einer Inhaltsanalyse mobiler Nachrichten-Anwendung sowie der Auswertung einer durchgeführten Online-Nutzerbefragung gezeigt.

In a society in which individuals act mobile and online, media communication is expected to adapt. That means, one can expect content offers from newspapers, radio or television broadcasters will reflect these social demands by making news available online, on the go and making use of geobased data, the user of mobile devices regularly provides. Studies in the past were able to show that this is not the case. The current contribution proofs: This, still is valid for today's media communication concerning content. So-called LBS, location-based services, are to be searched in information-oriented media communication in Germany. The contribution will make use of a content analysis of a mobile news applications, and it additionally evaluates the oucomve of an user survey conducted online.

This contribution focuses on obstacles in the adoption of location-based services (LBS) as a tool for potential providers of localised applications and content. The following key question needs to be answered: What are the key factors preventing LBS from being accepted in their full potential by potential providers and being used as an element of context marketing? In order to investigate restrictive factors of application of LBS in the German city of Brunswick (Braunschweig) and the surrounding county, this empirical study follows an inductive approach. Five guided focus group discussions were conducted with representatives of relevant sectors for potential LBS usage. These were identified as the tourism industry, the cultural industry, journalism, the trade and service sector and the sports industry.

Es ist naheliegend – in einer Gesellschaft, in der sich Individuen gleichermaßen mobil und online bewegen, erwartet man von der Medienkommunikation, dass sie sich genau darauf einstellt. Das heißt: Angebote von Zeitungen, Hörfunk oder Fernsehsendern müssten nach dieser Auffassung den gesellschaftlichen Anspruch spiegeln, indem sie Nachrichten auch online, mobil und mit konkretem Ortsbezug zur Verfügung stellen. Soweit die Theorie – Studien zeigten in der Vergangenheit: Dies ist keineswegs der Fall. Die hier vorgestellte Arbeit zeigt, dass dies bis heute gilt: So genannte LBS, also lokalbasierte Dienste (Location-based Services) sind in einer informationsorientierten Medienkommunikation weitestgehend ausgeblendet.

This contribution focuses on tourists’ usage behaviour of Location-Based Services (LBS) during their vacation. LBS represents technologies that localise a user’s mobile device (Turowski & Pousttchi 2004: 73) to offer services and content based on the user’s current geographical location (Egger & Jooss 2010: 21; Frey et al. 2015: 124). In vacation spots tourists find themselves in a situation characterised by increased information and service needs (Link & Seidl 2008: 56). Given that, LBS are considered to be promising services in the tourist industry (Egger & Jooss 2010: 21). In order to make use of the entire potential of LBS in tourism, the following key question needs to be answered: Which factors influence tourists’ usage behaviour of LBS and which possibilities can be derived for tourism providers and destinations? To answer its research question, this empirical study follows a deductive approach using UTAUT2, a popular technology acceptance model. The findings show a high usage rate of LBS in vacation and indicate that especially performance expectancy, effort expectancy as well as hedonic motivation influence the rate of usage. Considering these main causes, we derive theoretical implications as well as valuable clues for tourism management in practice.