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Gambarato, Renira R.ORCID iD iconorcid.org/0000-0001-7631-6608
Publications (10 of 74) Show all publications
Gambarato, R. R. (2025). Introduction - Audience modes: A granular approach. In: Annette Hill & Peter Lunt (Ed.), The Routledge Companion to Media Audiences: (pp. 205-209). Abingdon: Routledge
Open this publication in new window or tab >>Introduction - Audience modes: A granular approach
2025 (English)In: The Routledge Companion to Media Audiences / [ed] Annette Hill & Peter Lunt, Abingdon: Routledge, 2025, p. 205-209Chapter in book (Other academic)
Abstract [en]

Abstract

Audience modes, located at the intersection of audience and multimodal studies, refer to how audiences engage with, co-create, and interpret messages that utilize various modes of communication, including visual, verbal, spatial, gestural, and more. Part III of the Companion takes a granular approach to theory-building, breaking down complex concepts or phenomena into smaller, more manageable components or granules. This approach involves examining the individual elements, variables, and factors that contribute to a larger theoretical framework. In this context, the studies presented here focus on detailed and specific instances of audience experiences, especially outside of the Anglo-Saxon domain, bringing to the fore audience practices experienced in countries such as Brazil, Japan, and South Korea. The collection of chapters goes against the grain of what is expected when discussing media audience topics related to modes of communication. The chapters highlight the relevance of multiple and combined modes (text, image, audio, motion) being offered, used, and produced by distinctive audiences across diversified platforms to reflect the complexities of contemporary media audiences.

Place, publisher, year, edition, pages
Abingdon: Routledge, 2025
Series
Routledge Media and Cultural Studies Companions
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-66164 (URN)2-s2.0-85210718593 (Scopus ID)9781032214665 (ISBN)9781032214696 (ISBN)9781003268543 (ISBN)
Available from: 2024-09-09 Created: 2024-09-09 Last updated: 2025-02-07Bibliographically approved
Gambarato, R. R. & Heuman, J. (2025). Streaming Media and Cultural Memory in a Postdigital Society (1ed.). Taylor and Francis
Open this publication in new window or tab >>Streaming Media and Cultural Memory in a Postdigital Society
2025 (English)Book (Other academic)
Abstract [en]

This book offers a relevant contribution to the studies of streaming media and transmediality with an original approach of cultural sustainability perfectly intertwined with cultural memory beyond borders. By critically reflecting on popular streaming media series, the book identifies their impact on the global circulation of cultural memory, their learning potential for educational purposes, and the societal challenges and opportunities that emerge from the ubiquitous streaming media penetration and potential for participatory practices. It also investigates how series available worldwide on commercial platforms such as Netflix and Max contribute to the global circulation of cultural memories, in addition to illuminating the ethical, (un)sustainable, and educational concerns involved in the fictionalization of the past. Drawing on the authors’ expertise in media studies and history, this transdisciplinary book will interest scholars in the fields of media studies, cultural studies, memory studies, history, transmedia studies, education, postdigital studies, television studies, social communication, sociology, and philosophy.

Place, publisher, year, edition, pages
Taylor and Francis, 2025. p. 146 Edition: 1
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-67001 (URN)10.4324/9781032690872 (DOI)2-s2.0-85213923620 (Scopus ID)9781032690872 (ISBN)
Note

Book; Export Date: 13 January 2025; Cited By: 0

Available from: 2025-01-13 Created: 2025-01-13 Last updated: 2025-02-07Bibliographically approved
Alzamora, G. C. & Gambarato, R. R. (2024). Ativismo transmídia na Amazônia [Transmedia activism in the Amazon]. In: Lucia Santaella & Kalynka Cruz (Ed.), Amazônia digital: (pp. 133-152). São Paulo: Estação das Letras e Cores
Open this publication in new window or tab >>Ativismo transmídia na Amazônia [Transmedia activism in the Amazon]
2024 (Portuguese)In: Amazônia digital / [ed] Lucia Santaella & Kalynka Cruz, São Paulo: Estação das Letras e Cores , 2024, p. 133-152Chapter in book (Refereed)
Place, publisher, year, edition, pages
São Paulo: Estação das Letras e Cores, 2024
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-66535 (URN)978-65-5029-070-2 (ISBN)
Available from: 2024-11-06 Created: 2024-11-06 Last updated: 2025-02-07Bibliographically approved
Sjöberg, J., Cassinger, C. & Gambarato, R. R. (2024). Communicating a sense of safety: the public experience of Swedish Police Instagram communication. Journal of Communication Management, 28(3), 365-385
Open this publication in new window or tab >>Communicating a sense of safety: the public experience of Swedish Police Instagram communication
2024 (English)In: Journal of Communication Management, ISSN 1363-254X, E-ISSN 1478-0852, Vol. 28, no 3, p. 365-385Article in journal (Refereed) Published
Abstract [en]

Purpose – The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public’s experiences of the Swedish Police’s sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge.

Design/methodology/approach – The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police’s Instagram communication in Malmö, Sweden.

Findings – Findings show that the police’s strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails.

Originality/value – This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2024
Keywords
Sense of safety, Police communications, Public, Instagram, Strategic communication
National Category
Communication Studies
Identifiers
urn:nbn:se:hj:diva-62830 (URN)10.1108/JCOM-03-2023-0033 (DOI)001093842700001 ()2-s2.0-85175574566 (Scopus ID)HOA;;913252 (Local ID)HOA;;913252 (Archive number)HOA;;913252 (OAI)
Available from: 2023-10-31 Created: 2023-10-31 Last updated: 2025-01-13Bibliographically approved
Alzamora, G. C., Gambarato, R. R. & Tárcia, L. (2024). #PrayforAmazonia: Transmedia mobilisation within national, transnational and international identities. In: J. Dalby & M. Freeman (Ed.), Transmedia selves: Identity and persona creation in the age of mobile and multiplatform media (pp. 161-178). Abingdon: Routledge
Open this publication in new window or tab >>#PrayforAmazonia: Transmedia mobilisation within national, transnational and international identities
2024 (English)In: Transmedia selves: Identity and persona creation in the age of mobile and multiplatform media / [ed] J. Dalby & M. Freeman, Abingdon: Routledge, 2024, p. 161-178Chapter in book (Refereed)
Abstract [en]

In August 2019, a large-scale series of fires struck the Amazon rainforest in Brazil and neighboring countries. The event generated great national, transnational (other Amazon region countries), and international commotion. The collective actions were visible in media environments such as WhatsApp, online social networks, and the press. The dispute of meanings was driven by media positioning from various and conflicting local identities, such as indigenous tribes, rural producers, prospectors, loggers, and environmentalists, as well as celebrities and representatives of international governments. Several hashtags permeated the collective actions in this scenario, including the hashtag #PrayforAmazonia, which reached online trending topics worldwide and mobilized international public opinion. The semantic ecosystem of hashtags in this context, including the ubiquitous #PrayforAmazonia, circumscribed political positions in media formats. In this chapter, we aim to understand how the dominant trajectories of hashtags related to the Amazon fires reveal the transmediatic dispute of meanings among different identities. The theoretical framework revolves around concepts such as transmedia identity transmedia mobilization and hashtag activism, and builds on the work done in these areas by previous authors. The methodological approach is twofold. First, there are the data mining procedures with automatic collection on Twitter and in public WhatsApp groups between August 11, 2019, the starting date of the fires, and September 11, 2019, a month later. The corpus is constituted by the trajectory of events connected to the fires, which are associated with hashtags in the national, transnational, and international Twitter trending topics, and related to the most shared themes and images in Brazil in the public WhatsApp groups. Second, there is the analytical phase in which the dispute of meanings is analyzed based on Peircean semiotics, considering the hashtag as a mediator sign of varying positions related to the interpretants generated and the collateral experiences that accompany them. The findings point into the direction that the communicational process permeated by hashtags has a transmediatic nature, singularized by the variety of interpretants generated in tune with the multiple identities that cross the event investigated.

Place, publisher, year, edition, pages
Abingdon: Routledge, 2024
Series
Routledge Advances in Transmedia Studies
National Category
Communication Studies
Identifiers
urn:nbn:se:hj:diva-62590 (URN)2-s2.0-85174135044 (Scopus ID)978-0-367-68057-2 (ISBN)978-0-367-68060-2 (ISBN)978-1-003-13401-5 (ISBN)
Note

Published online 20 October 2023.

Available from: 2023-10-04 Created: 2023-10-04 Last updated: 2023-10-23Bibliographically approved
Gambarato, R. R. & Heuman, J. (2024). Transcending the blurred boundaries of Chernobyl. In: ECREA 2024 – Electronic Book of Abstracts: . Paper presented at 10th ECREA 2024: Communication & Social Disorder, Ljubljana, Slovenia, 24-27 September 2024 (pp. 796-797). Prague: CZECH-IN
Open this publication in new window or tab >>Transcending the blurred boundaries of Chernobyl
2024 (English)In: ECREA 2024 – Electronic Book of Abstracts, Prague: CZECH-IN , 2024, p. 796-797Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Focusing on the 2019 HBO mini-series Chernobyl, this study discusses the potential ethical implications of the fictionalization of historical events represented across multiple media platforms to examine the potential impact fictionalization has on what is culturally remembered and what is forgotten. Theoretically, the paper is based on the conceptualization of cultural memory (Assmann 2011; Erll 2011) and the Peircean conceptualization of ethics (Shepperson 2009) applied to a transmedia context (Gambarato and Nanì 2016) to discuss potential ethical implications for and impacts on what is remembered and what is forgotten regarding the 1986 Chernobyl nuclear disaster (Gambarato, Heuman and Lindberg 2022). Methodologically, the paper is structured as a case study underpinned by the multidimensional analytical model developed by Erll (2010), adopted to elucidate how the cultural memory of the mini-series Chernobyl is mediated amid its ethical implications shaped by the blurred boundaries between fact and fiction spread across multiple media platforms. This analytical model involves the intra-medial aspects of how memory is expressed within the representation itself, the inter-medial relations that designate the interplay with other representations of the same historical event, and the pluri-medial contexts in which memory-making representations are received and exert influence, encompassing reception and discussions in diverse media spheres. The research findings indicate that a deeper understanding of historical fiction as a genre has the potential to alleviate the ethical implications of the series, thus enriching the audience interaction and guiding public discussions toward new perspectives. The inherent tension within the genre not only gives rise to ethical considerations for the audience as they navigate the gray area between fact and fiction but also accentuates the compelling nature of Chernobyl as a representation that ingrains memories of the nuclear disaster into the public sphere.

References

Assmann, Jan 2011. Cultural Memory and Early Civilization: Writing, Remembrance, and Political Imagination. Cambridge: Cambridge University Press.

Erll, Astrid 2010. Literature, Film, and the Mediality of Cultural Memory. In: Astrid Erll and Ansgar Nünning (eds.) A Companion to Cultural Memory Studies. Berlin: De Gruyter, 389–398.

Erll, Astrid 2011. Memory in Culture. Houndmills: Palgrave Macmillan.

Gambarato, Renira Rampazzo and Alessandro Nanì 2016. Blurring Boundaries, Transmedia Storytelling and the Ethics of C.S. Peirce. In: Steven Maras (ed.) Ethics in Screenwriting: New Perspectives. London: Palgrave Macmillan,147–175.

Gambarato, R. R., J. Heuman and Y. Lindberg 2022. Streaming media and the dynamics of remembering and forgetting: The Chernobyl case. Memory Studies 15 (2): 271–286.

Shepperson, Arnold 2009. Realism, logic and social communication: C.S. Peirce’s classification of science in communication studies and journalism. Critical Arts: South-North Cultural and Media Studies 22 (2): 242–294.

Place, publisher, year, edition, pages
Prague: CZECH-IN, 2024
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-66435 (URN)978-80-908364-9-5 (ISBN)
Conference
10th ECREA 2024: Communication & Social Disorder, Ljubljana, Slovenia, 24-27 September 2024
Available from: 2024-10-17 Created: 2024-10-17 Last updated: 2025-02-07Bibliographically approved
Gambarato, R. R. & Heuman, J. (2024). Transcending the blurred boundaries of Chernobyl. In: Nicola Dusi & Charo Lacalle (Ed.), Chernobyl calling: Narrative, intermediality and cultural memory of a docu-fiction (pp. 161-182). Thessaloniki: Hellenic Semiotic Society
Open this publication in new window or tab >>Transcending the blurred boundaries of Chernobyl
2024 (English)In: Chernobyl calling: Narrative, intermediality and cultural memory of a docu-fiction / [ed] Nicola Dusi & Charo Lacalle, Thessaloniki: Hellenic Semiotic Society , 2024, p. 161-182Chapter in book (Refereed)
Place, publisher, year, edition, pages
Thessaloniki: Hellenic Semiotic Society, 2024
Series
Punctum Semiotics Monographs ; Vol. 2
National Category
Media and Communication Studies
Identifiers
urn:nbn:se:hj:diva-66378 (URN)978-618-82184-4-4 (ISBN)
Note

Published on the website of Punctum: International Journal of Semiotics.

Available from: 2024-10-07 Created: 2024-10-07 Last updated: 2025-02-11Bibliographically approved
Gambarato, R. R. (2024). Transmedia (anti-storytelling) audiences. In: Annette Hill & Peter Lunt (Ed.), The Routledge Companion to Media Audiences: (pp. 210-221). Abingdon: Routledge
Open this publication in new window or tab >>Transmedia (anti-storytelling) audiences
2024 (English)In: The Routledge Companion to Media Audiences / [ed] Annette Hill & Peter Lunt, Abingdon: Routledge, 2024, p. 210-221Chapter in book (Other academic)
Abstract [en]

Abstract

Transmedia storytelling-as a communicative process-is an established trend within media industries, captivating audiences and securing continued viewing/use of texts. Audiences may be charmed by transmedia strategies, but they also may resist them. This chapter proposes the notion of transmedia anti-storytelling as a challenging, experimental approach to storytelling that seeks to subvert traditional narrative structures and create a more bottom-up audience engagement experience across media platforms. Although transmedia anti-storytelling is a complex form of storytelling and usually requires careful planning and execution by media professionals, this chapter highlights that there are other ways to apply this technique. For example, in sociotechnical and political activism, the most relevant aspect is the organic and dynamic emergence of varied communication processes not previously planned or designed by media outlets. This chapter therefore uses a case study based on the hashtag #PrayforAmazonia-related to the 2019 Amazon rainforest fires-to discuss transmedia audiences, building on fundamental transmedia storytelling principles and expanding them to the challenging anti-storytelling scenario. The hashtag #PrayforAmazonia, which was trending on social media platforms globally and engaged audiences worldwide, was chosen as a case study to illustrate the trajectories of hashtags that generate transmedia anti-storytelling as they migrate from social media platforms to street protests, from merchandise to cardboard signs.

Place, publisher, year, edition, pages
Abingdon: Routledge, 2024
Series
Routledge Media and Cultural Studies Companions
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-66166 (URN)2-s2.0-85210604116 (Scopus ID)9781032214665 (ISBN)9781032214696 (ISBN)9781003268543 (ISBN)
Note

Published online 2024.

Available from: 2024-09-09 Created: 2024-09-09 Last updated: 2025-02-07Bibliographically approved
Gambarato, R. R. & Heuman, J. (2023). Beyond fact and fiction: Cultural memory and transmedia ethics in Netflix’s The Crown. European Journal of Cultural Studies, 26(6), 803-821
Open this publication in new window or tab >>Beyond fact and fiction: Cultural memory and transmedia ethics in Netflix’s The Crown
2023 (English)In: European Journal of Cultural Studies, ISSN 1367-5494, E-ISSN 1460-3551, Vol. 26, no 6, p. 803-821Article in journal (Refereed) Published
Abstract [en]

The aim of this study is to discuss the potential ethical implications of the fictionalization of historical events represented across multiple media platforms – under the powerful umbrella of streaming media services en général and Netflix in particular – to examine the potential impact fictionalization has on what is culturally remembered and what is forgotten. Combining theoretical approaches from transmedia studies and cultural memory, the article addresses possible ethical conundrums involved in the Netflix historical drama series about the reign of Queen Elizabeth II: The Crown. Methodologically, the article is structured as a case study underpinned by the multidimensional analytical model proposed by Erll, chosen to explore how the blurred lines between fact and fiction of the flagship historical drama The Crown could have ethical implications for and impact on what is remembered and what is forgotten regarding recent memories of the British Royal Family. The research findings indicate that a deeper understanding of the conventions of the historical fiction genre, as well as the transmedial ramifications of streaming media productions, could potentially mitigate the ethical implications of The Crown, going above and beyond fact and fiction.

Place, publisher, year, edition, pages
Sage Publications, 2023
Keywords
Cultural memory, Netflix, streaming media, The Crown, transmedia ethics, transmedia storytelling
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-58772 (URN)10.1177/13675494221128332 (DOI)000877284500001 ()2-s2.0-85141374603 (Scopus ID)HOA;;840117 (Local ID)HOA;;840117 (Archive number)HOA;;840117 (OAI)
Available from: 2022-11-01 Created: 2022-11-01 Last updated: 2025-02-07Bibliographically approved
Gambarato, R. R. (2023). Chernobyl beyond fact and fiction [blog post].
Open this publication in new window or tab >>Chernobyl beyond fact and fiction [blog post]
2023 (English)Other (Other (popular science, discussion, etc.))
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-59985 (URN)
Note

Published 2 March 2023 on the website Pop Junctions as part of "Chernobyl Roundtable".

Available from: 2023-03-13 Created: 2023-03-13 Last updated: 2025-02-07Bibliographically approved
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ORCID iD: ORCID iD iconorcid.org/0000-0001-7631-6608

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