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Gambarato, Renira R.ORCID iD iconorcid.org/0000-0001-7631-6608
Publications (10 of 52) Show all publications
Borges, P. M. & Gambarato, R. R. (2019). The Role of Beliefs and Behavior on Facebook: A Semiotic Approach to Algorithms, Fake News, and Transmedia Journalism. International Journal of Communication, 13, 603-618
Open this publication in new window or tab >>The Role of Beliefs and Behavior on Facebook: A Semiotic Approach to Algorithms, Fake News, and Transmedia Journalism
2019 (English)In: International Journal of Communication, ISSN 1932-8036, E-ISSN 1932-8036, Vol. 13, p. 603-618Article in journal (Refereed) Published
Abstract [en]

This article discusses, from a Peircean semiotic perspective, (1) the logic of algorithms employed by Facebook to foster audience engagement as it relates to the spreadability of fake news in the context of transmedia journalism, and (2) how our own methods of fixation of beliefs influence this process. The methodological approach encompasses a qualitative conceptual study of Peircean semiotics, focusing on concepts such as truth, reality, representation, fixation of beliefs, and collateral experiences, as a proposition to investigate the relationship between algorithms, fake news, and transmedia journalism. The research findings point to the fact that social media networks such as Facebook have their share of responsibility in the current fake news furor, but audiences are also involved in this issue as their behavior and beliefs play an important role in feeding Facebook’s algorithms.

Place, publisher, year, edition, pages
University of Southern California, Annenberg School for Communication & Journalism, 2019
Keywords
algorithms; Facebook; fake news; fixation of beliefs; Peircean semiotics; transmedia journalism
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-43225 (URN)000457614500031 ()2-s2.0-85068184161 (Scopus ID)KOA HLK 2019;HLKMKVIS (Local ID)KOA HLK 2019;HLKMKVIS (Archive number)KOA HLK 2019;HLKMKVIS (OAI)
Available from: 2019-03-01 Created: 2019-03-01 Last updated: 2019-08-07Bibliographically approved
Gambarato, R. R., Alzamora, G. C. & Tárcia, L. P. T. (2018). 2016 Rio Summer Olympics and the transmedia journalism of planned events. In: R. R. Gambarato & G. C. Alzamora (Ed.), Exploring transmedia journalism in the digital age: (pp. 126-146). Hershey: IGI Global
Open this publication in new window or tab >>2016 Rio Summer Olympics and the transmedia journalism of planned events
2018 (English)In: Exploring transmedia journalism in the digital age / [ed] R. R. Gambarato & G. C. Alzamora, Hershey: IGI Global, 2018, p. 126-146Chapter in book (Other academic)
Abstract [en]

The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Snapchat and Instagram). The 2016 Rio Olympics was the Games of Snapchat stories and filters along with Instagram stories for news coverage. This chapter aims to investigate how transmedia features are structured and implemented in the news coverage of the 2016 Olympics by the official Brazilian broadcaster, Globo Network. The theoretical framework focuses on transmedia journalism of planned events, and the methodology is based on the analytical model for transmedia news coverage of planned events developed by Gambarato and Tárcia (2017). The research findings indicate that the coverage presented systematic content expanded throughout various media platforms (a core characteristic of transmedia journalism) but involved limited mechanisms of audience engagement, particularly in terms of citizen participation.

Place, publisher, year, edition, pages
Hershey: IGI Global, 2018
Series
Advances in multimedia and interactive technologies, ISSN 2327-929X
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-39118 (URN)10.4018/978-1-5225-3781-6.ch008 (DOI)9781522537816 (ISBN)9781522537823 (ISBN)
Available from: 2018-04-12 Created: 2018-04-12 Last updated: 2018-04-12Bibliographically approved
Gambarato, R. R. (2018). A Design Approach to Transmedia Projects. In: Matthew Freeman, Renira Rampazzo Gambarato (Ed.), The Routledge Companion to Transmedia Studies: (pp. 401-409). New York: Routledge
Open this publication in new window or tab >>A Design Approach to Transmedia Projects
2018 (English)In: The Routledge Companion to Transmedia Studies / [ed] Matthew Freeman, Renira Rampazzo Gambarato, New York: Routledge, 2018, , p. 536p. 401-409Chapter in book (Other academic)
Place, publisher, year, edition, pages
New York: Routledge, 2018. p. 536
Series
Routledge Media and Cultural Studies Companions
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-41809 (URN)1138483435 (ISBN)9781138483439 (ISBN)
Available from: 2018-10-10 Created: 2018-10-10 Last updated: 2018-10-10Bibliographically approved
Gambarato, R. R. & Alzamora, G. C. (2018). Challenges and opportunities of transmedia journalism. In: R. R. Gambarato & G. C. Alzamora (Ed.), Exploring transmedia journalism in the digital age: (pp. xvi-xxii). Hershey: IGI Global
Open this publication in new window or tab >>Challenges and opportunities of transmedia journalism
2018 (English)In: Exploring transmedia journalism in the digital age / [ed] R. R. Gambarato & G. C. Alzamora, Hershey: IGI Global, 2018, p. xvi-xxiiChapter in book (Other academic)
Place, publisher, year, edition, pages
Hershey: IGI Global, 2018
Series
Advances in multimedia and interactive technologies, ISSN 2327-929X
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-39116 (URN)10.4018/978-1-5225-3781-6 (DOI)9781522537816 (ISBN)9781522537823 (ISBN)
Available from: 2018-04-12 Created: 2018-04-12 Last updated: 2018-04-12Bibliographically approved
Tárcia, L., Alzamora, G. & Gambarato, R. R. (2018). Cobertura jornalística transmídia de megaeventos esportivos: Proposta metodológica aplicada às Olimpíadas de Sochi (2014) e do Rio de Janeiro (2016): [Transmedia news coverage of sporting megaevents: Methodological proposal applied to the 2014 Sochi Winter Olympics and 2016 Rio de Janeiro Olympics]. In: Marta Maia e Monica Martinez (Ed.), Narrativas midiaticas contemporaneas [Contemporary media narratives]: Perspectivas metodologicas [Methodological perspectives] (pp. 240-253). Santa Cruz do Sul: Catarse
Open this publication in new window or tab >>Cobertura jornalística transmídia de megaeventos esportivos: Proposta metodológica aplicada às Olimpíadas de Sochi (2014) e do Rio de Janeiro (2016): [Transmedia news coverage of sporting megaevents: Methodological proposal applied to the 2014 Sochi Winter Olympics and 2016 Rio de Janeiro Olympics]
2018 (Portuguese)In: Narrativas midiaticas contemporaneas [Contemporary media narratives]: Perspectivas metodologicas [Methodological perspectives] / [ed] Marta Maia e Monica Martinez, Santa Cruz do Sul: Catarse , 2018, p. 240-253Chapter in book (Other academic)
Place, publisher, year, edition, pages
Santa Cruz do Sul: Catarse, 2018
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-42192 (URN)978-85-69563-27-3 (ISBN)
Available from: 2018-12-03 Created: 2018-12-03 Last updated: 2018-12-05Bibliographically approved
Gambarato, R. R. & Alzamora, G. C. (Eds.). (2018). Exploring transmedia journalism in the digital age. Hershey: IGI Global
Open this publication in new window or tab >>Exploring transmedia journalism in the digital age
2018 (English)Collection (editor) (Other academic)
Place, publisher, year, edition, pages
Hershey: IGI Global, 2018. p. 348
Series
Advances in multimedia and interactive technologies, ISSN 2327-929X
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-39115 (URN)10.4018/978-1-5225-3781-6 (DOI)9781522537816 (ISBN)9781522537823 (ISBN)
Available from: 2018-04-12 Created: 2018-04-12 Last updated: 2018-04-12Bibliographically approved
Komesu, F. C., Gambarato, R. R. & Tenani, L. E. (2018). ‘I will not become an Internet meme’ [‘Não virarei meme’]: visual-verbal textualization process in the study of the power and resistance in Brazil [processo de textualização verbo-visual no estudo de poder e resistência no Brasil]. Acta Scientiarum: Language and Culture, 40(2), Article ID e43714.
Open this publication in new window or tab >>‘I will not become an Internet meme’ [‘Não virarei meme’]: visual-verbal textualization process in the study of the power and resistance in Brazil [processo de textualização verbo-visual no estudo de poder e resistência no Brasil]
2018 (English)In: Acta Scientiarum: Language and Culture, ISSN 1983-4675, E-ISSN 1983-4683, Vol. 40, no 2, article id e43714Article in journal (Refereed) Published
Abstract [en]

In this article, we analyze a delimited corpus of Internet memes showcasing Brazilian President Michel Temer. The theoretical framework is based on literacy studies, digital information and communication technology usage in research and teaching, and Bakhtin studies. The methodological design follows the approach of Gambarato and Komesu (2018), who selected and analyzed data sets of memes based on classification tools developed by Dawkins (1976) and Knobel and Lankshear (2007). The main goal is to discuss the relevance of using ‘Internet memes’, while studying the concept of ‘text’. Therefore, regarding the mobilization of digital information and communication technologies, we consider how the appropriation of someone else’s word takes place through verbal and visual-verbal elements potentially available to subjects on the Web. We aim to discuss effects of meaning deriving from the way these texts are disseminated across spreadable media, taking into account power and resistance relations between subjects of/in language.

Abstract [pt]

Neste artigo, analisamos um corpus delimitado de memes da Internet sobre o presidente brasileiro Michel Temer. O referencial teórico é baseado em Estudos de Letramentos e no uso de tecnologia de informação e comunicação digital na pesquisa e no ensino, de um lado, e em Estudos de Bakhtin, de outro. A abordagem metodológica é baseada no trabalho de Gambarato e Komesu (2018), na releitura pelas autoras feita com base em Dawkins (1976) e Knobel e Lankshear (2007). O objetivo principal é discutir a relevância de usar os chamados ‘memes da internet’ no estudo do conceito de ‘texto’. Será considerada como a ‘apropriação da palavra do outro’ se dá através de elementos verbais e verbovisuais potencialmente disponíveis aos sujeitos na web. Interessa discutir efeitos de sentido decorrentes da forma como esses textos são disseminados em mídias propagáveis, levando-se em conta relações de poder e resistência entre sujeitos da/na linguagem.

Place, publisher, year, edition, pages
Universidade Estadual de Maringa, Editora da Universidade - Eduem, 2018
Keywords
digital literacy, internet memes, dialogical discourse analysis, Michel Temer, letramento digital, memes da internet, análise dialógica do discurso, Michel Temer
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-42075 (URN)10.4025/actascilangcult.v40i2.43714 (DOI)HLKÖvrigtIS (Local ID)HLKÖvrigtIS (Archive number)HLKÖvrigtIS (OAI)
Available from: 2018-11-20 Created: 2018-11-20 Last updated: 2019-02-05Bibliographically approved
Freeman, M. & Gambarato, R. R. (2018). Introduction: Transmedia Studies—Where Now?. In: Matthew Freeman, Renira Rampazzo Gambarato (Ed.), The Routledge Companion to Transmedia Studies: (pp. 1-12). New York: Routledge
Open this publication in new window or tab >>Introduction: Transmedia Studies—Where Now?
2018 (English)In: The Routledge Companion to Transmedia Studies / [ed] Matthew Freeman, Renira Rampazzo Gambarato, New York: Routledge, 2018, , p. 536p. 1-12Chapter in book (Other academic)
Place, publisher, year, edition, pages
New York: Routledge, 2018. p. 536
Series
Routledge Media and Cultural Studies Companions
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-41808 (URN)1138483435 (ISBN)9781138483439 (ISBN)
Available from: 2018-10-10 Created: 2018-10-10 Last updated: 2018-10-10Bibliographically approved
Gambarato, R. R. (2018). Russia: Interactive documentary, slow journalism and the transmediality of Grozny: Nine cities. In: M. Freeman & W. Proctor (Ed.), Global convergence cultures: Transmedia earth (pp. 206-226). New York: Routledge
Open this publication in new window or tab >>Russia: Interactive documentary, slow journalism and the transmediality of Grozny: Nine cities
2018 (English)In: Global convergence cultures: Transmedia earth / [ed] M. Freeman & W. Proctor, New York: Routledge, 2018, p. 206-226Chapter in book (Refereed)
Abstract [en]

In the context of the contemporary Russian mediascape, use of the term ‘multimedia’ is pervasive to the detriment of other terminology. Although multimedia refers to the combined use of text, audio and visual content, in Russia, this popular term seems to incorporate other assumptions, including the consideration of multimedia and other concepts such as cross-media and transmedia storytelling as synonyms. This terminological confusion could be explained by late modernization, as proposed by Russian sociologists (Dubin 2011; Gudkov 2011), and the low level of civic activity and narrow choices for community participation (Gambarato and Lapina-Kratasiuk 2016). Nevertheless, multiplatform media production and its technological advancements are part of the mediascape in Russia, which is gradually absorbing the term ‘transmedia storytelling’ and the conceptualization that the term depicts. In addition, related terms and practices, such as interactive documentary and slow journalism, are also now beginning to permeate the media realm in Russia. 

Place, publisher, year, edition, pages
New York: Routledge, 2018
Series
Routledge Advances in Internationalizing Media Studies
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-39362 (URN)000450626900013 ()2-s2.0-85048680578 (Scopus ID)9781138732384 (ISBN)9781315188478 (ISBN)
Available from: 2018-05-07 Created: 2018-05-07 Last updated: 2019-01-04Bibliographically approved
Freeman, M. & Gambarato, R. R. (Eds.). (2018). The Routledge Companion to Transmedia Studies. New York: Routledge
Open this publication in new window or tab >>The Routledge Companion to Transmedia Studies
2018 (English)Collection (editor) (Other academic)
Place, publisher, year, edition, pages
New York: Routledge, 2018. p. 536
Series
Routledge Media and Cultural Studies Companions
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-41786 (URN)1138483435 (ISBN)9781138483439 (ISBN)
Available from: 2018-10-10 Created: 2018-10-10 Last updated: 2018-10-10Bibliographically approved
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ORCID iD: ORCID iD iconorcid.org/0000-0001-7631-6608

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