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Gambarato, Renira R.ORCID iD iconorcid.org/0000-0001-7631-6608
Publications (10 of 67) Show all publications
Alzamora, G. C., Gambarato, R. R. & Tárcia, L. (2024). #PrayforAmazonia: Transmedia mobilisation within national, transnational and international identities. In: J. Dalby & M. Freeman (Ed.), Transmedia selves: Identity and persona creation in the age of mobile and multiplatform media (pp. 161-178). Abingdon: Routledge
Open this publication in new window or tab >>#PrayforAmazonia: Transmedia mobilisation within national, transnational and international identities
2024 (English)In: Transmedia selves: Identity and persona creation in the age of mobile and multiplatform media / [ed] J. Dalby & M. Freeman, Abingdon: Routledge, 2024, p. 161-178Chapter in book (Refereed)
Abstract [en]

In August 2019, a large-scale series of fires struck the Amazon rainforest in Brazil and neighboring countries. The event generated great national, transnational (other Amazon region countries), and international commotion. The collective actions were visible in media environments such as WhatsApp, online social networks, and the press. The dispute of meanings was driven by media positioning from various and conflicting local identities, such as indigenous tribes, rural producers, prospectors, loggers, and environmentalists, as well as celebrities and representatives of international governments. Several hashtags permeated the collective actions in this scenario, including the hashtag #PrayforAmazonia, which reached online trending topics worldwide and mobilized international public opinion. The semantic ecosystem of hashtags in this context, including the ubiquitous #PrayforAmazonia, circumscribed political positions in media formats. In this chapter, we aim to understand how the dominant trajectories of hashtags related to the Amazon fires reveal the transmediatic dispute of meanings among different identities. The theoretical framework revolves around concepts such as transmedia identity transmedia mobilization and hashtag activism, and builds on the work done in these areas by previous authors. The methodological approach is twofold. First, there are the data mining procedures with automatic collection on Twitter and in public WhatsApp groups between August 11, 2019, the starting date of the fires, and September 11, 2019, a month later. The corpus is constituted by the trajectory of events connected to the fires, which are associated with hashtags in the national, transnational, and international Twitter trending topics, and related to the most shared themes and images in Brazil in the public WhatsApp groups. Second, there is the analytical phase in which the dispute of meanings is analyzed based on Peircean semiotics, considering the hashtag as a mediator sign of varying positions related to the interpretants generated and the collateral experiences that accompany them. The findings point into the direction that the communicational process permeated by hashtags has a transmediatic nature, singularized by the variety of interpretants generated in tune with the multiple identities that cross the event investigated.

Place, publisher, year, edition, pages
Abingdon: Routledge, 2024
Series
Routledge Advances in Transmedia Studies
National Category
Communication Studies
Identifiers
urn:nbn:se:hj:diva-62590 (URN)2-s2.0-85174135044 (Scopus ID)978-0-367-68057-2 (ISBN)978-0-367-68060-2 (ISBN)978-1-003-13401-5 (ISBN)
Note

Published online 20 October 2023.

Available from: 2023-10-04 Created: 2023-10-04 Last updated: 2023-10-23Bibliographically approved
Gambarato, R. R. & Heuman, J. (2023). Beyond fact and fiction: Cultural memory and transmedia ethics in Netflix’s The Crown. European Journal of Cultural Studies, 26(6), 803-821
Open this publication in new window or tab >>Beyond fact and fiction: Cultural memory and transmedia ethics in Netflix’s The Crown
2023 (English)In: European Journal of Cultural Studies, ISSN 1367-5494, E-ISSN 1460-3551, Vol. 26, no 6, p. 803-821Article in journal (Refereed) Published
Abstract [en]

The aim of this study is to discuss the potential ethical implications of the fictionalization of historical events represented across multiple media platforms – under the powerful umbrella of streaming media services en général and Netflix in particular – to examine the potential impact fictionalization has on what is culturally remembered and what is forgotten. Combining theoretical approaches from transmedia studies and cultural memory, the article addresses possible ethical conundrums involved in the Netflix historical drama series about the reign of Queen Elizabeth II: The Crown. Methodologically, the article is structured as a case study underpinned by the multidimensional analytical model proposed by Erll, chosen to explore how the blurred lines between fact and fiction of the flagship historical drama The Crown could have ethical implications for and impact on what is remembered and what is forgotten regarding recent memories of the British Royal Family. The research findings indicate that a deeper understanding of the conventions of the historical fiction genre, as well as the transmedial ramifications of streaming media productions, could potentially mitigate the ethical implications of The Crown, going above and beyond fact and fiction.

Place, publisher, year, edition, pages
Sage Publications, 2023
Keywords
Cultural memory, Netflix, streaming media, The Crown, transmedia ethics, transmedia storytelling
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-58772 (URN)10.1177/13675494221128332 (DOI)000877284500001 ()2-s2.0-85141374603 (Scopus ID)HOA;;840117 (Local ID)HOA;;840117 (Archive number)HOA;;840117 (OAI)
Available from: 2022-11-01 Created: 2022-11-01 Last updated: 2024-01-15Bibliographically approved
Gambarato, R. R. (2023). Chernobyl beyond fact and fiction [blog post].
Open this publication in new window or tab >>Chernobyl beyond fact and fiction [blog post]
2023 (English)Other (Other (popular science, discussion, etc.))
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-59985 (URN)
Note

Published 2 March 2023 on the website Pop Junctions as part of "Chernobyl Roundtable".

Available from: 2023-03-13 Created: 2023-03-13 Last updated: 2023-03-13Bibliographically approved
Sjöberg, J., Cassinger, C. & Gambarato, R. R. (2023). Communicating a sense of safety: the public experience of Swedish Police Instagram communication. Journal of Communication Management
Open this publication in new window or tab >>Communicating a sense of safety: the public experience of Swedish Police Instagram communication
2023 (English)In: Journal of Communication Management, ISSN 1363-254X, E-ISSN 1478-0852Article in journal (Refereed) Epub ahead of print
Abstract [en]

Purpose – The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public’s experiences of the Swedish Police’s sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge.

Design/methodology/approach – The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police’s Instagram communication in Malmö, Sweden.

Findings – Findings show that the police’s strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails.

Originality/value – This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
Sense of safety, Police communications, Public, Instagram, Strategic communication
National Category
Communication Studies
Identifiers
urn:nbn:se:hj:diva-62830 (URN)10.1108/JCOM-03-2023-0033 (DOI)001093842700001 ()2-s2.0-85175574566 (Scopus ID)HOA;;913252 (Local ID)HOA;;913252 (Archive number)HOA;;913252 (OAI)
Available from: 2023-10-31 Created: 2023-10-31 Last updated: 2023-11-28
Alzamora, G. C. & Gambarato, R. R. (2023). Comunicação e design em semiose: Um percurso em andamento [Communication and design in semiosis: A journey in progress]. In: P. Borges & J. Franco (Ed.), Tempo da colheita: Homenagem à Lucia Santaella [Harvest time: Festschrift for Lucia Santaella]: (pp. 317-326). São Paulo: FiloCzar
Open this publication in new window or tab >>Comunicação e design em semiose: Um percurso em andamento [Communication and design in semiosis: A journey in progress]
2023 (Portuguese)In: Tempo da colheita: Homenagem à Lucia Santaella [Harvest time: Festschrift for Lucia Santaella] / [ed] P. Borges & J. Franco, São Paulo: FiloCzar , 2023, p. 317-326Chapter in book (Refereed)
Place, publisher, year, edition, pages
São Paulo: FiloCzar, 2023
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-62351 (URN)9786587117874 (ISBN)
Available from: 2023-08-30 Created: 2023-08-30 Last updated: 2023-08-30Bibliographically approved
Sjöberg, J., Berglez, P. & Gambarato, R. R. (2023). “Malmö is not Sweden's Chicago”: Policing and the challenge of creating a sense of safety through social media strategies. Nordicom Review, 44(1), 44-64
Open this publication in new window or tab >>“Malmö is not Sweden's Chicago”: Policing and the challenge of creating a sense of safety through social media strategies
2023 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 44, no 1, p. 44-64Article in journal (Refereed) Published
Abstract [en]

This article explores Swedish Police Authority strategies on creating a sense of safety through social media. Previous research has generally focused on proximity policing, practices of informing citizens, proactive police work, crime reduction, surveillance, and preservation of trust and less on the digital creation of a sense of safety. The study consists of semistructured interviews with 20 police officers, media strategists, and communicators from the Swedish Police Authority in a region associated with high crime rates. The results of this national case study indicate that a social media–driven creation of a sense of safety depends on how the intertwined strategies of transmediality, presence, and transparency are communicatively handled. This article adds to the literature by demonstrating how the Swedish Police in Police Region South (PRS) use and understand social media to create a sense of safety.

Place, publisher, year, edition, pages
Sciendo, 2023
Keywords
police, social media, creating a sense of safety, organisational commu-nication, strategic communication
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-59842 (URN)10.2478/nor-2023-0003 (DOI)000933598900001 ()2-s2.0-85148677441 (Scopus ID)POA;;861779 (Local ID)POA;;861779 (Archive number)POA;;861779 (OAI)
Available from: 2023-02-16 Created: 2023-02-16 Last updated: 2023-03-24Bibliographically approved
Heuman, J. & Gambarato, R. R. (2023). The learning potential of streaming media: cultural sustainability in a post-digital society. Frontiers in Communication, 8, Article ID 1084737.
Open this publication in new window or tab >>The learning potential of streaming media: cultural sustainability in a post-digital society
2023 (English)In: Frontiers in Communication, E-ISSN 2297-900X, Vol. 8, article id 1084737Article in journal (Refereed) Published
Abstract [en]

The aim of this article is to contribute to a discussion on the challenges of and opportunities for using major streaming media platforms and fictional streaming series in an educational context. The article departs from research on the post-digital condition, platformization, cultural memory, and cultural sustainability. The tangible interest in cultural memory and heritage studies indicates the current need to include streaming services in these research fields, as the platforms for streaming media are vectors of popular culture and heritage in terms of digital archives. With the help of Astrid Erll’s analytical model, the authors argue that perspectives from cultural memory studies are useful for deepening the learning potential of fictional series on streaming platforms. The article also supports the idea that major streaming services can be used in education as a supplement to other cultural resources if the potential sustainability risks are considered.

Place, publisher, year, edition, pages
Frontiers Media S.A., 2023
Keywords
post-digital, platformization, cultural memory, cultural sustainability, education, streaming media, history teaching, Mrs. America
National Category
Cultural Studies
Identifiers
urn:nbn:se:hj:diva-60285 (URN)10.3389/fcomm.2023.1084737 (DOI)000985947000001 ()2-s2.0-85159922912 (Scopus ID)GOA;;877658 (Local ID)GOA;;877658 (Archive number)GOA;;877658 (OAI)
Available from: 2023-04-28 Created: 2023-04-28 Last updated: 2023-06-27Bibliographically approved
Tárcia, L., Alzamora, G. C., Cunha, L. & Gambarato, R. R. (2023). Transmedia educommunication method for social sustainability in low-income communities. Frontiers in Communication, 8
Open this publication in new window or tab >>Transmedia educommunication method for social sustainability in low-income communities
2023 (English)In: Frontiers in Communication, E-ISSN 2297-900X, Vol. 8Article in journal (Refereed) Published
Abstract [en]

In the post-pandemic world, we see the exacerbation of digital connections but also inequalities between countries with higher or lower degrees of access to fast Internet services. Digitization processes enable and intensify global exchanges and yet expand disconnections as they globalize debates and solutions without considering the different levels of accessibility, digital literacy, and Internet infrastructure in less privileged communities. Such discrepancies are reflected in learning levels and, consequently, in the development of social sustainability. As a theoretical-methodological contribution, this paper draws on the concepts of transmedia logic, educommunication, and social sustainability. The original transmedia educommunication method discussed here consists of a week-long gamified intervention in schools with students between 11 and 14 years old, in Portuguese speaking countries. The objective is to give them the tools to distinguish between textual genres and their purposes. The results obtained by the transmedia educommunication projects highlight the importance of thinking about methodologies based on the reality of each community, with their respective cultures and levels of accessibility to different on- and offline technologies.

Place, publisher, year, edition, pages
Frontiers Media S.A., 2023
Keywords
transmedia logic, educommunication, transmedia educommunication method, social sustainability, low-income communiti
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-59777 (URN)10.3389/fcomm.2023.1077807 (DOI)000936110200001 ()2-s2.0-85148647436 (Scopus ID)GOA;intsam;861084 (Local ID)GOA;intsam;861084 (Archive number)GOA;intsam;861084 (OAI)
Note

This article is part of the Research Topic: Learning, Digitalization, and Social Sustainability.

Available from: 2023-02-09 Created: 2023-02-09 Last updated: 2023-06-27Bibliographically approved
Gambarato, R. R., Heuman, J. & Lindberg, Y. (2022). Streaming media and the dynamics of remembering and forgetting: The Chernobyl case. Memory Studies, 15(2), 271-286
Open this publication in new window or tab >>Streaming media and the dynamics of remembering and forgetting: The Chernobyl case
2022 (English)In: Memory Studies, ISSN 1750-6980, E-ISSN 1750-6999, Vol. 15, no 2, p. 271-286Article in journal (Refereed) Published
Abstract [en]

The aim of this study is to elucidate the mnemonic conditions established in the ever-increasing production and use of cultural memory in streaming media environments. To gain in-depth insight into how memories are selected for remembering and sorted for forgetting, the focus is the HBO Chernobyl mini-series. The case study of HBO?s Chernobyl is selected to qualitatively explore cultural memories across the series throughout the complexities of globally connected technologies and markets, where different cultures and languages, as well as media framings, come into play. Theoretically, the article is based on conceptualization of cultural memory studies and streaming media platforms. Methodologically, the case study is supported by the multidimensional analytical lens developed by Erll, adopted to elucidate how the cultural memory of Chernobyl is activated, mediated, and shaped by the streaming series. These three dimensions involve the intra-medial aspects of how memory is expressed within the representation itself, the inter-medial relations which designate the interplay with previous representations of the same historical event, and the pluri-medial contexts in which novels and films appear and exert their influence on cultural memory. In the three-dimension analysis, we address the construction and circulation of cultural memory from the production to the reception of the mini-series in multiple media environments and across borders, depicting the social, cultural, and political impact of streaming media productions.

Place, publisher, year, edition, pages
Sage Publications, 2022
Keywords
Chernobyl, cultural memory, HBO, history, literature, streaming media, transmediality
National Category
Psychology Cultural Studies Studies on Film
Identifiers
urn:nbn:se:hj:diva-54254 (URN)10.1177/17506980211037287 (DOI)000683912100001 ()2-s2.0-85112171109 (Scopus ID)HOA;;54254 (Local ID)HOA;;54254 (Archive number)HOA;;54254 (OAI)
Available from: 2021-08-17 Created: 2021-08-17 Last updated: 2023-10-31Bibliographically approved
Gambarato, R. R. (2021). Трансмедийный сторителлинг, пространство города и опыт участия: «Большой британский жилищный скандал [Transmedia storytelling, urban spaces, and participatory experiences: The Great British Property Scandal]. In: E. Lapina-Kratasyuk, O. Zaporozhets, & A. Vozianov (Ed.), Сети города: Люди. Технологии. Власть [Urban Networks. People. Technologies. Power]: (pp. 445-467). Moscow, Russia: Новое литературное обозрение [New Literary Observer]
Open this publication in new window or tab >>Трансмедийный сторителлинг, пространство города и опыт участия: «Большой британский жилищный скандал [Transmedia storytelling, urban spaces, and participatory experiences: The Great British Property Scandal]
2021 (Russian)In: Сети города: Люди. Технологии. Власть [Urban Networks. People. Technologies. Power] / [ed] E. Lapina-Kratasyuk, O. Zaporozhets, & A. Vozianov, Moscow, Russia: Новое литературное обозрение [New Literary Observer] , 2021, p. 445-467Chapter in book (Refereed)
Place, publisher, year, edition, pages
Moscow, Russia: Новое литературное обозрение [New Literary Observer], 2021
Series
Studia urbanica
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-54661 (URN)978-5-4448-1535-9 (ISBN)
Available from: 2021-09-20 Created: 2021-09-20 Last updated: 2021-09-20Bibliographically approved
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Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-7631-6608

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