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Gambarato, Renira R.ORCID iD iconorcid.org/0000-0001-7631-6608
Publications (10 of 55) Show all publications
Gambarato, R. R. & Medvedev, S. (2020). ICT and Transmedia Storytelling for Democratic Development in the Russian Political Landscape. In: V. Kumar & G. Malhotra (Ed.), Examining the Roles of IT and Social Media in Democratic Development and Social Change: (pp. 55-91). IGI Global
Open this publication in new window or tab >>ICT and Transmedia Storytelling for Democratic Development in the Russian Political Landscape
2020 (English)In: Examining the Roles of IT and Social Media in Democratic Development and Social Change / [ed] V. Kumar & G. Malhotra, IGI Global, 2020, p. 55-91Chapter in book (Other (popular science, discussion, etc.))
Abstract [en]

This chapter discusses the implementation of information and communication technology (ICT) and transmedia storytelling in Alexey Navalny’s political campaign during the 2013 Moscow mayoral election in Russia. The aim is to analyze how the use of ICT across multiple media platforms contributed to the development of democratic practices in the Russian political landscape. Navalny’s westernized, bottom-up political campaign was innovative in the country because it involved novel manners of engaging the public via online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance, which were not common practices at the time in Russia. Although Navalny lost the election, his candidacy represented advancement in terms of the use of ICT and transmedia storytelling to promote democratic development in the midst of autocratic Russia. If the democratic progress in the country will be maintained, it remains to be seen. The methodological approach is based on the transmedia analytical model developed by Gambarato (2013).

Place, publisher, year, edition, pages
IGI Global, 2020
National Category
Media Studies
Identifiers
urn:nbn:se:hj:diva-47795 (URN)10.4018/978-1-7998-1791-8.ch003 (DOI)9781799817918 (ISBN)1799817911 (ISBN)9781799817925 (ISBN)9781799817932 (ISBN)
Available from: 2020-02-17 Created: 2020-02-17 Last updated: 2020-02-17Bibliographically approved
Bruck, M. S., Tárcia, L. & Gambarato, R. R. (2019). Introduction [Introdução]: Special issue fake news: Challenges and risks for contemporary journalism [Edição especial fake news: Challenges and risks for contemporary journalism]. Brazilian Journalism Research, 5(3), 426-429
Open this publication in new window or tab >>Introduction [Introdução]: Special issue fake news: Challenges and risks for contemporary journalism [Edição especial fake news: Challenges and risks for contemporary journalism]
2019 (English)In: Brazilian Journalism Research, ISSN 1808-4079, E-ISSN 1981-9854, Vol. 5, no 3, p. 426-429Article in journal, Editorial material (Other academic) Published
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-47258 (URN)10.25200/BJR.v15n3.2019.1270 (DOI)POA HLK 2019 (Local ID)POA HLK 2019 (Archive number)POA HLK 2019 (OAI)
Available from: 2020-01-08 Created: 2020-01-08 Last updated: 2020-01-08Bibliographically approved
Gambarato, R. R. (2019). Prefácio: A complexidade e a diversidade dos supersistemas transmidiáticos [Preface: The complexity and diversity of transmedia supersystems]. In: F. Irigaray, V. Gosciola, & T. Piñeiro-Otero (Ed.), Dimensões transmídia [Transmedia dimensions]: (pp. 13-18). Aveiro: Ria Editorial
Open this publication in new window or tab >>Prefácio: A complexidade e a diversidade dos supersistemas transmidiáticos [Preface: The complexity and diversity of transmedia supersystems]
2019 (Portuguese)In: Dimensões transmídia [Transmedia dimensions] / [ed] F. Irigaray, V. Gosciola, & T. Piñeiro-Otero, Aveiro: Ria Editorial , 2019, p. 13-18Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Aveiro: Ria Editorial, 2019
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-47177 (URN)978-989-8971-15-9 (ISBN)
Available from: 2019-12-19 Created: 2019-12-19 Last updated: 2019-12-19Bibliographically approved
Borges, P. M. & Gambarato, R. R. (2019). The Role of Beliefs and Behavior on Facebook: A Semiotic Approach to Algorithms, Fake News, and Transmedia Journalism. International Journal of Communication, 13, 603-618
Open this publication in new window or tab >>The Role of Beliefs and Behavior on Facebook: A Semiotic Approach to Algorithms, Fake News, and Transmedia Journalism
2019 (English)In: International Journal of Communication, ISSN 1932-8036, E-ISSN 1932-8036, Vol. 13, p. 603-618Article in journal (Refereed) Published
Abstract [en]

This article discusses, from a Peircean semiotic perspective, (1) the logic of algorithms employed by Facebook to foster audience engagement as it relates to the spreadability of fake news in the context of transmedia journalism, and (2) how our own methods of fixation of beliefs influence this process. The methodological approach encompasses a qualitative conceptual study of Peircean semiotics, focusing on concepts such as truth, reality, representation, fixation of beliefs, and collateral experiences, as a proposition to investigate the relationship between algorithms, fake news, and transmedia journalism. The research findings point to the fact that social media networks such as Facebook have their share of responsibility in the current fake news furor, but audiences are also involved in this issue as their behavior and beliefs play an important role in feeding Facebook’s algorithms.

Place, publisher, year, edition, pages
University of Southern California, Annenberg School for Communication & Journalism, 2019
Keywords
algorithms; Facebook; fake news; fixation of beliefs; Peircean semiotics; transmedia journalism
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-43225 (URN)000457614500031 ()2-s2.0-85068184161 (Scopus ID)POA HLK 2019;HLKMKVIS (Local ID)POA HLK 2019;HLKMKVIS (Archive number)POA HLK 2019;HLKMKVIS (OAI)
Available from: 2019-03-01 Created: 2019-03-01 Last updated: 2020-01-21Bibliographically approved
Gambarato, R. R., Alzamora, G. C. & Tárcia, L. P. T. (2018). 2016 Rio Summer Olympics and the transmedia journalism of planned events. In: R. R. Gambarato & G. C. Alzamora (Ed.), Exploring transmedia journalism in the digital age: (pp. 126-146). Hershey: IGI Global
Open this publication in new window or tab >>2016 Rio Summer Olympics and the transmedia journalism of planned events
2018 (English)In: Exploring transmedia journalism in the digital age / [ed] R. R. Gambarato & G. C. Alzamora, Hershey: IGI Global, 2018, p. 126-146Chapter in book (Other academic)
Abstract [en]

The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Snapchat and Instagram). The 2016 Rio Olympics was the Games of Snapchat stories and filters along with Instagram stories for news coverage. This chapter aims to investigate how transmedia features are structured and implemented in the news coverage of the 2016 Olympics by the official Brazilian broadcaster, Globo Network. The theoretical framework focuses on transmedia journalism of planned events, and the methodology is based on the analytical model for transmedia news coverage of planned events developed by Gambarato and Tárcia (2017). The research findings indicate that the coverage presented systematic content expanded throughout various media platforms (a core characteristic of transmedia journalism) but involved limited mechanisms of audience engagement, particularly in terms of citizen participation.

Place, publisher, year, edition, pages
Hershey: IGI Global, 2018
Series
Advances in multimedia and interactive technologies, ISSN 2327-929X
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-39118 (URN)10.4018/978-1-5225-3781-6.ch008 (DOI)9781522537816 (ISBN)9781522537823 (ISBN)
Available from: 2018-04-12 Created: 2018-04-12 Last updated: 2018-04-12Bibliographically approved
Gambarato, R. R. (2018). A Design Approach to Transmedia Projects. In: Matthew Freeman, Renira Rampazzo Gambarato (Ed.), The Routledge Companion to Transmedia Studies: (pp. 401-409). New York: Routledge
Open this publication in new window or tab >>A Design Approach to Transmedia Projects
2018 (English)In: The Routledge Companion to Transmedia Studies / [ed] Matthew Freeman, Renira Rampazzo Gambarato, New York: Routledge, 2018, , p. 536p. 401-409Chapter in book (Other academic)
Place, publisher, year, edition, pages
New York: Routledge, 2018. p. 536
Series
Routledge Media and Cultural Studies Companions
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-41809 (URN)1138483435 (ISBN)9781138483439 (ISBN)
Available from: 2018-10-10 Created: 2018-10-10 Last updated: 2018-10-10Bibliographically approved
Gambarato, R. R. & Alzamora, G. C. (2018). Challenges and opportunities of transmedia journalism. In: R. R. Gambarato & G. C. Alzamora (Ed.), Exploring transmedia journalism in the digital age: (pp. xvi-xxii). Hershey: IGI Global
Open this publication in new window or tab >>Challenges and opportunities of transmedia journalism
2018 (English)In: Exploring transmedia journalism in the digital age / [ed] R. R. Gambarato & G. C. Alzamora, Hershey: IGI Global, 2018, p. xvi-xxiiChapter in book (Other academic)
Place, publisher, year, edition, pages
Hershey: IGI Global, 2018
Series
Advances in multimedia and interactive technologies, ISSN 2327-929X
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-39116 (URN)10.4018/978-1-5225-3781-6 (DOI)9781522537816 (ISBN)9781522537823 (ISBN)
Available from: 2018-04-12 Created: 2018-04-12 Last updated: 2018-04-12Bibliographically approved
Tárcia, L., Alzamora, G. & Gambarato, R. R. (2018). Cobertura jornalística transmídia de megaeventos esportivos: Proposta metodológica aplicada às Olimpíadas de Sochi (2014) e do Rio de Janeiro (2016): [Transmedia news coverage of sporting megaevents: Methodological proposal applied to the 2014 Sochi Winter Olympics and 2016 Rio de Janeiro Olympics]. In: Marta Maia e Monica Martinez (Ed.), Narrativas midiaticas contemporaneas [Contemporary media narratives]: Perspectivas metodologicas [Methodological perspectives] (pp. 240-253). Santa Cruz do Sul: Catarse
Open this publication in new window or tab >>Cobertura jornalística transmídia de megaeventos esportivos: Proposta metodológica aplicada às Olimpíadas de Sochi (2014) e do Rio de Janeiro (2016): [Transmedia news coverage of sporting megaevents: Methodological proposal applied to the 2014 Sochi Winter Olympics and 2016 Rio de Janeiro Olympics]
2018 (Portuguese)In: Narrativas midiaticas contemporaneas [Contemporary media narratives]: Perspectivas metodologicas [Methodological perspectives] / [ed] Marta Maia e Monica Martinez, Santa Cruz do Sul: Catarse , 2018, p. 240-253Chapter in book (Other academic)
Place, publisher, year, edition, pages
Santa Cruz do Sul: Catarse, 2018
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-42192 (URN)978-85-69563-27-3 (ISBN)
Available from: 2018-12-03 Created: 2018-12-03 Last updated: 2018-12-05Bibliographically approved
Gambarato, R. R. & Alzamora, G. C. (Eds.). (2018). Exploring transmedia journalism in the digital age. Hershey: IGI Global
Open this publication in new window or tab >>Exploring transmedia journalism in the digital age
2018 (English)Collection (editor) (Other academic)
Place, publisher, year, edition, pages
Hershey: IGI Global, 2018. p. 348
Series
Advances in multimedia and interactive technologies, ISSN 2327-929X
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-39115 (URN)10.4018/978-1-5225-3781-6 (DOI)9781522537816 (ISBN)9781522537823 (ISBN)
Available from: 2018-04-12 Created: 2018-04-12 Last updated: 2018-04-12Bibliographically approved
Komesu, F. C., Gambarato, R. R. & Tenani, L. E. (2018). ‘I will not become an Internet meme’ [‘Não virarei meme’]: visual-verbal textualization process in the study of the power and resistance in Brazil [processo de textualização verbo-visual no estudo de poder e resistência no Brasil]. Acta Scientiarum: Language and Culture, 40(2), Article ID e43714.
Open this publication in new window or tab >>‘I will not become an Internet meme’ [‘Não virarei meme’]: visual-verbal textualization process in the study of the power and resistance in Brazil [processo de textualização verbo-visual no estudo de poder e resistência no Brasil]
2018 (English)In: Acta Scientiarum: Language and Culture, ISSN 1983-4675, E-ISSN 1983-4683, Vol. 40, no 2, article id e43714Article in journal (Refereed) Published
Abstract [en]

In this article, we analyze a delimited corpus of Internet memes showcasing Brazilian President Michel Temer. The theoretical framework is based on literacy studies, digital information and communication technology usage in research and teaching, and Bakhtin studies. The methodological design follows the approach of Gambarato and Komesu (2018), who selected and analyzed data sets of memes based on classification tools developed by Dawkins (1976) and Knobel and Lankshear (2007). The main goal is to discuss the relevance of using ‘Internet memes’, while studying the concept of ‘text’. Therefore, regarding the mobilization of digital information and communication technologies, we consider how the appropriation of someone else’s word takes place through verbal and visual-verbal elements potentially available to subjects on the Web. We aim to discuss effects of meaning deriving from the way these texts are disseminated across spreadable media, taking into account power and resistance relations between subjects of/in language.

Abstract [pt]

Neste artigo, analisamos um corpus delimitado de memes da Internet sobre o presidente brasileiro Michel Temer. O referencial teórico é baseado em Estudos de Letramentos e no uso de tecnologia de informação e comunicação digital na pesquisa e no ensino, de um lado, e em Estudos de Bakhtin, de outro. A abordagem metodológica é baseada no trabalho de Gambarato e Komesu (2018), na releitura pelas autoras feita com base em Dawkins (1976) e Knobel e Lankshear (2007). O objetivo principal é discutir a relevância de usar os chamados ‘memes da internet’ no estudo do conceito de ‘texto’. Será considerada como a ‘apropriação da palavra do outro’ se dá através de elementos verbais e verbovisuais potencialmente disponíveis aos sujeitos na web. Interessa discutir efeitos de sentido decorrentes da forma como esses textos são disseminados em mídias propagáveis, levando-se em conta relações de poder e resistência entre sujeitos da/na linguagem.

Place, publisher, year, edition, pages
Universidade Estadual de Maringa, Editora da Universidade - Eduem, 2018
Keywords
digital literacy, internet memes, dialogical discourse analysis, Michel Temer, letramento digital, memes da internet, análise dialógica do discurso, Michel Temer
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-42075 (URN)10.4025/actascilangcult.v40i2.43714 (DOI)HLKÖvrigtIS (Local ID)HLKÖvrigtIS (Archive number)HLKÖvrigtIS (OAI)
Available from: 2018-11-20 Created: 2018-11-20 Last updated: 2019-02-05Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-7631-6608

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