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Publications (10 of 60) Show all publications
Özturkcan, S. (2018). Game Prosumption. In: Newton, Lee (Ed.), Encyclopedia of Computer Graphics and Games: . Cham: Springer
Open this publication in new window or tab >>Game Prosumption
2018 (English)In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cham: Springer, 2018
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39052 (URN)10.1007/978-3-319-08234-9_133-1 (DOI)978-3-319-08234-9 (ISBN)
Available from: 2018-03-26 Created: 2018-03-26 Last updated: 2018-05-03Bibliographically approved
Özturkcan, S. & Yolbulan Okan, E. (2018). Introduction. In: Selcen Ozturkcan and Elif Yolbulan Okan (Ed.), Marketing Management in Turkey: (pp. 3-8). Emerald Group Publishing Limited
Open this publication in new window or tab >>Introduction
2018 (English)In: Marketing Management in Turkey / [ed] Selcen Ozturkcan and Elif Yolbulan Okan, Emerald Group Publishing Limited, 2018, p. 3-8Chapter in book (Other academic)
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-41062 (URN)10.1108/978-1-78714-557-320181002 (DOI)978-1-78754-068-2 (ISBN)978-1-78714-557-3 (ISBN)
Available from: 2018-07-25 Created: 2018-07-25 Last updated: 2018-07-25Bibliographically approved
Özturkcan, S. & Yolbulan Okan, E. (Eds.). (2018). Marketing Management in Turkey. Emerald Group Publishing Limited
Open this publication in new window or tab >>Marketing Management in Turkey
2018 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018. p. 339
Series
Marketing In Emerging Markets
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39372 (URN)9781787145580 (ISBN)
Available from: 2018-05-08 Created: 2018-05-08 Last updated: 2018-07-27Bibliographically approved
Özturkcan, S. (2018). Pasha bank turkey: an inter-regional marketing strategy. The Case Centre
Open this publication in new window or tab >>Pasha bank turkey: an inter-regional marketing strategy
2018 (English)Other (Other academic)
Abstract [en]

PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.

Place, publisher, year, pages
The Case Centre, 2018. p. 26
Keywords
Geographical expansion, Marketing strategy, Porter's competitive five forces
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39371 (URN)
Note

Case Study

Available from: 2018-05-08 Created: 2018-05-08 Last updated: 2018-05-08Bibliographically approved
Özturkcan, S. (2018). The Rise and Fall of a Fake Psychologist as an Instagram Celebrity (3ed.). In: Tracy L. Tuten, Michael R. Solomon (Ed.), Social Media Marketing: (pp. 104-106). Sage Publications
Open this publication in new window or tab >>The Rise and Fall of a Fake Psychologist as an Instagram Celebrity
2018 (English)In: Social Media Marketing / [ed] Tracy L. Tuten, Michael R. Solomon, Sage Publications, 2018, 3, p. 104-106Chapter in book (Refereed)
Place, publisher, year, edition, pages
Sage Publications, 2018 Edition: 3
National Category
Human Aspects of ICT
Identifiers
urn:nbn:se:hj:diva-39011 (URN)9781526423870 (ISBN)978-1-5264-2386-3 (ISBN)
Available from: 2018-03-16 Created: 2018-03-16 Last updated: 2018-05-03Bibliographically approved
Özturkcan, S. & Tuncalp, D. (2018). The Rise and the Fall of TazeDirekt.com: The Branding Charm or the Operational Basics. In: John Byrom and Dominic Medway (Ed.), Case Studies in Food Retailing and Distribution: A volume in the Consumer Science and Strategic Marketing series. Elsevier
Open this publication in new window or tab >>The Rise and the Fall of TazeDirekt.com: The Branding Charm or the Operational Basics
2018 (English)In: Case Studies in Food Retailing and Distribution: A volume in the Consumer Science and Strategic Marketing series / [ed] John Byrom and Dominic Medway, Elsevier, 2018Chapter in book (Refereed)
Place, publisher, year, edition, pages
Elsevier, 2018
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-41061 (URN)9780081020371 (ISBN)
Available from: 2018-07-25 Created: 2018-07-25 Last updated: 2018-07-27Bibliographically approved
Özturkcan, S. (2018). Virtual Reality Retailing. In: Newton, Lee (Ed.), Encyclopedia of Computer Graphics and Games: . Cham: Springer
Open this publication in new window or tab >>Virtual Reality Retailing
2018 (English)In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cham: Springer, 2018
National Category
Interaction Technologies Business Administration
Identifiers
urn:nbn:se:hj:diva-39054 (URN)10.1007/978-3-319-08234-9_163-1 (DOI)978-3-319-08234-9 (ISBN)
Available from: 2018-03-26 Created: 2018-03-26 Last updated: 2018-05-03Bibliographically approved
Özturkcan, S. & Merdin-Uygur, E. (2018). Will robots conquer services? Attitudes towards anthropomorphic service robots. In: : . Paper presented at 9th International Research Symposium in Service Management (IRSSM), July 23-27, 2018, Ljubljana, Slovenia.
Open this publication in new window or tab >>Will robots conquer services? Attitudes towards anthropomorphic service robots
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-41070 (URN)
Conference
9th International Research Symposium in Service Management (IRSSM), July 23-27, 2018, Ljubljana, Slovenia
Available from: 2018-07-26 Created: 2018-07-26 Last updated: 2018-07-27Bibliographically approved
Özturkcan, S., Kasap, N., Cevik, M. & Zaman, T. (2017). An analysis of the Gezi Park social movement tweets. Aslib Journal of Information Management, 69(4), 426-440
Open this publication in new window or tab >>An analysis of the Gezi Park social movement tweets
2017 (English)In: Aslib Journal of Information Management, ISSN 2050-3806, E-ISSN 2050-3814, Vol. 69, no 4, p. 426-440Article in journal (Refereed) Published
Abstract [en]

Purpose: Twitter usage during Gezi Park Protests, a significant large-scale connective action, is analyzed to reveal meaningful findings on individual and group tweeting characteristics. Subsequent to the Arab Spring in terms of its timing, the Gezi Park Protests began by the spread of news on construction plans to build a shopping mall at a public park in Taksim Square in Istanbul on May 26, 2013. Though started as a small-scale local protest, it emerged into a series of multi-regional social protests, also known as the Gezi Park demonstrations. The paper aims to discuss these issues. Design/methodology/approach: The authors sought answers to three important research questions: whether Twitter usage is reflective of real life events, what Twitter is actually used for, and is Twitter usage contagious? The authors have collected streamed data from Twitter. As a research methodology, the authors followed social media analytics framework proposed by Fan and Gordon (2014), which included three consecutive processes; capturing, understanding, and presenting. An analysis of 54 million publicly available tweets and 3.5 million foursquare check-ins, which account to randomly selected 1 percent of all tweets and check-ins posted from Istanbul, Turkey between March and September 2013 are presented. Findings: A perceived lack of sufficient media coverage on events taking place on the streets is believed to result in Turkish protestors’ use of Twitter as a medium to share and get information on ongoing and planned demonstrations, to learn the recent news, to participate in the debate, and to create local and global awareness. Research limitations/implications: Data collection via streamed tweets comes with certain limitations. Twitter restricts data collection on publicly available tweets and only allows randomly selected 1 percent of all tweets posted from a specific region. Therefore, the authors’ data include only tweets of publicly available Twitter profiles. The generalizability of the findings should be regarded with concerning this limitation. Practical implications: The authors conclude that Twitter was used mainly as a platform to exchange information to organize street demonstrations. Originality/value: The authors conclude that Twitter usage reflected Street movements on a chronological level. Finally, the authors present that Twitter usage is contagious whereas tweeting is not necessarily.

Place, publisher, year, edition, pages
Emerald Group Publishing Ltd., 2017
Keywords
Contagious, Gezi Park Protests, Social media, Social protest, Turkey, Twitter use, Data acquisition, Demonstrations, Information dissemination, Social networking (online)
National Category
Media Studies
Identifiers
urn:nbn:se:hj:diva-38981 (URN)10.1108/AJIM-03-2017-0064 (DOI)000409821500004 ()2-s2.0-85028940800 (Scopus ID)
Available from: 2018-03-13 Created: 2018-03-13 Last updated: 2018-03-13Bibliographically approved
Tuncalp, D. & Özturkcan, S. (2017). Case study 4: Diageo in Turkey: The lion's milk versus global spirits. In: Strategic Marketing Cases in Emerging Markets: (pp. 47-60). Springer
Open this publication in new window or tab >>Case study 4: Diageo in Turkey: The lion's milk versus global spirits
2017 (English)In: Strategic Marketing Cases in Emerging Markets, Springer, 2017, p. 47-60Chapter in book (Refereed)
Abstract [en]

Diageo, the world’s spirits giant, acquired the Turkish spirits market leader Mey Icki in 2011. By the time, Diageo had approximately 30% market share globally, while Mey Icki had approximately 70% domestic market share. Mey Icki had enjoyed benefits and perks of being a state-owned company, until TGP Capital, a US based private-equity firm, bought Mey Icki for $800 million in 1996 from the privatization administration of Turkey. Five years later, TGP Capital sold Mey Icki to Diageo PLC for $2.1 billion.

Enduring two M&As, on top of being previously state-owned, brought along many managerial and strategic issues to Mey Icki despite its dominant position in the market via Yeni Rakı (a.k.a. the Lion’s Milk), also renown as the national spirit of Turkey. On the other hand, Diageo had its own agenda for differentiation throughout its international markets, and the comprehensive distribution network that it was able to lay its hands on in Turkey, ship Yeni Rakı to different markets of the world, or rose appetite for its world-known brands, such as Johnnie Walker whisky, Smirnoff vodka and Captain Morgan’s rum in Turkey, one of the largest and fastest growing markets of Europe.

Place, publisher, year, edition, pages
Springer, 2017
Keywords
M&A, Diageo, Mey, Post-merger marketing strategies
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39012 (URN)10.1007/978-3-319-51545-8_4 (DOI)2-s2.0-85033198148 (Scopus ID)9783319515458 (ISBN)9783319515434 (ISBN)
Available from: 2018-03-16 Created: 2018-03-16 Last updated: 2018-07-03Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-2248-0802

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