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Publications (10 of 57) Show all publications
Özturkcan, S. (2018). Game Prosumption. In: Newton, Lee (Ed.), Encyclopedia of Computer Graphics and Games: . Cham: Springer
Open this publication in new window or tab >>Game Prosumption
2018 (English)In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cham: Springer, 2018
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39052 (URN)10.1007/978-3-319-08234-9_133-1 (DOI)978-3-319-08234-9 (ISBN)
Available from: 2018-03-26 Created: 2018-03-26 Last updated: 2018-05-03Bibliographically approved
Özturkcan, S. & Yolbulan Okan, E. (2018). Marketing Management in Turkey. Emerald Group Publishing Limited
Open this publication in new window or tab >>Marketing Management in Turkey
2018 (English)Book (Other academic)
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018. p. 339
Series
Marketing In Emerging Markets
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39372 (URN)9781787145580 (ISBN)
Available from: 2018-05-08 Created: 2018-05-08 Last updated: 2018-05-08Bibliographically approved
Özturkcan, S. (2018). Pasha bank turkey: an inter-regional marketing strategy. The Case Centre
Open this publication in new window or tab >>Pasha bank turkey: an inter-regional marketing strategy
2018 (English)Other (Other academic)
Abstract [en]

PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.

Place, publisher, year, pages
The Case Centre, 2018. p. 26
Keywords
Geographical expansion, Marketing strategy, Porter's competitive five forces
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39371 (URN)
Note

Case Study

Available from: 2018-05-08 Created: 2018-05-08 Last updated: 2018-05-08Bibliographically approved
Özturkcan, S. (2018). The Rise and Fall of a Fake Psychologist as an Instagram Celebrity (3ed.). In: Tracy L. Tuten, Michael R. Solomon (Ed.), Social Media Marketing: (pp. 104-106). Sage Publications
Open this publication in new window or tab >>The Rise and Fall of a Fake Psychologist as an Instagram Celebrity
2018 (English)In: Social Media Marketing / [ed] Tracy L. Tuten, Michael R. Solomon, Sage Publications, 2018, 3, p. 104-106Chapter in book (Refereed)
Place, publisher, year, edition, pages
Sage Publications, 2018 Edition: 3
National Category
Human Aspects of ICT
Identifiers
urn:nbn:se:hj:diva-39011 (URN)9781526423870 (ISBN)978-1-5264-2386-3 (ISBN)
Available from: 2018-03-16 Created: 2018-03-16 Last updated: 2018-05-03Bibliographically approved
Özturkcan, S. (2018). Virtual Reality Retailing. In: Newton, Lee (Ed.), Encyclopedia of Computer Graphics and Games: . Cham: Springer
Open this publication in new window or tab >>Virtual Reality Retailing
2018 (English)In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cham: Springer, 2018
National Category
Interaction Technologies Business Administration
Identifiers
urn:nbn:se:hj:diva-39054 (URN)10.1007/978-3-319-08234-9_163-1 (DOI)978-3-319-08234-9 (ISBN)
Available from: 2018-03-26 Created: 2018-03-26 Last updated: 2018-05-03Bibliographically approved
Özturkcan, S., Kasap, N., Cevik, M. & Zaman, T. (2017). An analysis of the Gezi Park social movement tweets. Aslib Journal of Information Management, 69(4), 426-440
Open this publication in new window or tab >>An analysis of the Gezi Park social movement tweets
2017 (English)In: Aslib Journal of Information Management, ISSN 2050-3806, E-ISSN 2050-3814, Vol. 69, no 4, p. 426-440Article in journal (Refereed) Published
Abstract [en]

Purpose: Twitter usage during Gezi Park Protests, a significant large-scale connective action, is analyzed to reveal meaningful findings on individual and group tweeting characteristics. Subsequent to the Arab Spring in terms of its timing, the Gezi Park Protests began by the spread of news on construction plans to build a shopping mall at a public park in Taksim Square in Istanbul on May 26, 2013. Though started as a small-scale local protest, it emerged into a series of multi-regional social protests, also known as the Gezi Park demonstrations. The paper aims to discuss these issues. Design/methodology/approach: The authors sought answers to three important research questions: whether Twitter usage is reflective of real life events, what Twitter is actually used for, and is Twitter usage contagious? The authors have collected streamed data from Twitter. As a research methodology, the authors followed social media analytics framework proposed by Fan and Gordon (2014), which included three consecutive processes; capturing, understanding, and presenting. An analysis of 54 million publicly available tweets and 3.5 million foursquare check-ins, which account to randomly selected 1 percent of all tweets and check-ins posted from Istanbul, Turkey between March and September 2013 are presented. Findings: A perceived lack of sufficient media coverage on events taking place on the streets is believed to result in Turkish protestors’ use of Twitter as a medium to share and get information on ongoing and planned demonstrations, to learn the recent news, to participate in the debate, and to create local and global awareness. Research limitations/implications: Data collection via streamed tweets comes with certain limitations. Twitter restricts data collection on publicly available tweets and only allows randomly selected 1 percent of all tweets posted from a specific region. Therefore, the authors’ data include only tweets of publicly available Twitter profiles. The generalizability of the findings should be regarded with concerning this limitation. Practical implications: The authors conclude that Twitter was used mainly as a platform to exchange information to organize street demonstrations. Originality/value: The authors conclude that Twitter usage reflected Street movements on a chronological level. Finally, the authors present that Twitter usage is contagious whereas tweeting is not necessarily.

Place, publisher, year, edition, pages
Emerald Group Publishing Ltd., 2017
Keywords
Contagious, Gezi Park Protests, Social media, Social protest, Turkey, Twitter use, Data acquisition, Demonstrations, Information dissemination, Social networking (online)
National Category
Media Studies
Identifiers
urn:nbn:se:hj:diva-38981 (URN)10.1108/AJIM-03-2017-0064 (DOI)000409821500004 ()2-s2.0-85028940800 (Scopus ID)
Available from: 2018-03-13 Created: 2018-03-13 Last updated: 2018-03-13Bibliographically approved
Tuncalp, D. & Özturkcan, S. (2017). Case study 4: Diageo in Turkey: The lion's milk versus global spirits. In: Strategic Marketing Cases in Emerging Markets: (pp. 47-60). Springer International Publishing
Open this publication in new window or tab >>Case study 4: Diageo in Turkey: The lion's milk versus global spirits
2017 (English)In: Strategic Marketing Cases in Emerging Markets, Springer International Publishing , 2017, p. 47-60Chapter in book (Refereed)
Abstract [en]

Diageo, the world’s spirits giant, acquired the Turkish spirits market leader Mey Icki in 2011. By the time, Diageo had approximately 30% market share globally, while Mey Icki had approximately 70% domestic market share. Mey Icki had enjoyed benefits and perks of being a state-owned company, until TGP Capital, a US based private-equity firm, bought Mey Icki for $800 million in 1996 from the privatization administration of Turkey. Five years later, TGP Capital sold Mey Icki to Diageo PLC for $2.1 billion.

Enduring two M&As, on top of being previously state-owned, brought along many managerial and strategic issues to Mey Icki despite its dominant position in the market via Yeni Rakı (a.k.a. the Lion’s Milk), also renown as the national spirit of Turkey. On the other hand, Diageo had its own agenda for differentiation throughout its international markets, and the comprehensive distribution network that it was able to lay its hands on in Turkey, ship Yeni Rakı to different markets of the world, or rose appetite for its world-known brands, such as Johnnie Walker whisky, Smirnoff vodka and Captain Morgan’s rum in Turkey, one of the largest and fastest growing markets of Europe.

Place, publisher, year, edition, pages
Springer International Publishing, 2017
Keywords
M&A, Diageo, Mey, Post-merger marketing strategies
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39012 (URN)10.1007/978-3-319-51545-8_4 (DOI)2-s2.0-85033198148 (Scopus ID)9783319515458 (ISBN)9783319515434 (ISBN)
Available from: 2018-03-16 Created: 2018-03-16 Last updated: 2018-05-03Bibliographically approved
Tuncalp, D. & Özturkcan, S. (2017). Teaching Note: Case 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits. In: Adhikari, Atanu; Roy, Sanjit Kumar (Ed.), Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume: (pp. 27-34). Cham: Springer International Publishing
Open this publication in new window or tab >>Teaching Note: Case 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits
2017 (English)In: Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume / [ed] Adhikari, Atanu; Roy, Sanjit Kumar, Cham: Springer International Publishing , 2017, p. 27-34Chapter in book (Refereed)
Abstract [en]

Case starts with a global giant acquiring a local giant company. Both companies own some very strong brands. Post-acquisition era demands a new marketing strategy. The defined market, and the nature of competition need to be revisited. Competitive competencies need to be re-identified, in the face of changing economic, political, and taxation conditions in Turkey and abroad.

In addition to many issues following the M&A, our focus is on the market analysis and related decisions surrounding the marketing of the brand portfolio: Whom to target with what brands? Whether Yeni Rakı should continue its local dominancy or is it about time for Johnnie Walker, Smirnoff and Captain Morgan grand-trio to have the lead role? How can Mey Icki may position and grow in the domestic and the global spirits market?

The instructor should start by directing the question that the two managers are facing in the case: What should be the future direction of Mey/Diageo both in Turkey and internationally? Here some students are expected to favour continuation of the Yeni Rakı marketing investments, while others might favour Johnnie Walker, Smirnoff vodka or Captain Morgan’s. This icebreaker entry would facilitate the discussion of the questions listed in the teaching note section.

Place, publisher, year, edition, pages
Cham: Springer International Publishing, 2017
Keywords
Marketing Strategy, Market Analysis, Compound Annual Growth Rate, Strong Brand, Brand Strength
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39014 (URN)10.1007/978-3-319-52697-3_4 (DOI)
Available from: 2018-03-16 Created: 2018-03-16 Last updated: 2018-05-03Bibliographically approved
Özturkcan, S. & Tuncalp, D. (2016). Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation. In: Services Marketing Cases in Emerging Markets: An Asian Perspective (pp. 89-106). Springer International Publishing
Open this publication in new window or tab >>Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation
2016 (English)In: Services Marketing Cases in Emerging Markets: An Asian Perspective, Springer International Publishing , 2016, p. 89-106Chapter in book (Refereed)
Abstract [en]

iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement. 

Place, publisher, year, edition, pages
Springer International Publishing, 2016
Keywords
Smart Phone, Internet Banking, Mobile Banking, Customer Engagement, Brand Relationship
National Category
Media and Communication Technology
Identifiers
urn:nbn:se:hj:diva-39017 (URN)10.1007/978-3-319-32970-3_10 (DOI)2-s2.0-85017576173 (Scopus ID)9783319329703 (ISBN)9783319329680 (ISBN)
Available from: 2018-03-20 Created: 2018-03-20 Last updated: 2018-05-03Bibliographically approved
Özturkcan, S. & Fis, A. M. (2016). Effects of Essentialism on Entrepreneurial Intentions & Efficacy. In: : . Paper presented at 19th EBES Conference, May 26-28, 2016 Istanbul, Turkey.
Open this publication in new window or tab >>Effects of Essentialism on Entrepreneurial Intentions & Efficacy
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-39033 (URN)
Conference
19th EBES Conference, May 26-28, 2016 Istanbul, Turkey
Available from: 2018-03-20 Created: 2018-03-20 Last updated: 2018-05-03Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-2248-0802

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