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Publications (2 of 2) Show all publications
Lenka, S., Parida, V., Rönnberg Sjödin, D. & Wincent, J. (2018). Exploring the microfoundations of servitization: How individual actions overcome organizational resistance. Journal of Business Research, 328-336
Open this publication in new window or tab >>Exploring the microfoundations of servitization: How individual actions overcome organizational resistance
2018 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, p. 328-336Article in journal (Refereed) Published
Abstract [en]

Servitization research has principally focused on the transition of organizational-level strategy, systems, capabilities, and processes for firms to be able to offer advanced services to their customers. Less is known of the underlying microfoundational dynamics of such transitions at the individual-level. Based on a multiple case study of six large multinational industrial firms engaged in servitization efforts, this paper identifies the tactics (i.e., evangelizing, bootlegging, leveraging, and collaborating) that individuals adopt to overcome organizational resistance to servitization. This study also presents the conditions that are necessary for individual employees to adopt these tactics. The present study provides theoretical and practical implications of the microfoundations of servitization, focusing attention on individual-level actions that affect the outcomes at the organizational-level to drive servitization efforts.

Place, publisher, year, edition, pages
Elsevier, 2018
Keywords
Servitization; Response tactics; Microfoundation; Individual level; Product-service systems (PSS); Advanced services; Organizational resistance
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:hj:diva-42128 (URN)10.1016/j.jbusres.2017.11.021 (DOI)000434004100034 ()2-s2.0-85034618458 (Scopus ID)
Available from: 2017-11-23 Created: 2018-11-26Bibliographically approved
Parida, V., Sjödin, D. R., Lenka, S. & Wincent, J. (2015). Developing global service innovation capabilities: How global manufacturers address the challenges of market heterogeneity. Research technology management, 58(5), 35-44
Open this publication in new window or tab >>Developing global service innovation capabilities: How global manufacturers address the challenges of market heterogeneity
2015 (English)In: Research technology management, ISSN 0895-6308, E-ISSN 1930-0166, Vol. 58, no 5, p. 35-44Article in journal (Refereed) Published
Abstract [en]

As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.

Place, publisher, year, edition, pages
Taylor & Francis, 2015
Keywords
Servitization, Product-service system, Globalization, Service-dominant logic
National Category
Other Engineering and Technologies not elsewhere specified Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:hj:diva-42132 (URN)10.5437/08956308X5805360 (DOI)000360782400009 ()2-s2.0-84941551452 (Scopus ID)
Available from: 2018-11-26 Created: 2018-11-26 Last updated: 2018-11-26Bibliographically approved
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ORCID iD: ORCID iD iconorcid.org/0000-0001-5464-2007

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