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Publications (10 of 28) Show all publications
Cyron, T., Zawadzki, M. & Edwards, M. (2025). Emancipatory entrepreneurship as the lifelong pursuit of Eigensinn. Entrepreneurship and Regional Development
Open this publication in new window or tab >>Emancipatory entrepreneurship as the lifelong pursuit of Eigensinn
2025 (English)In: Entrepreneurship and Regional Development, ISSN 0898-5626, E-ISSN 1464-5114Article in journal (Refereed) Epub ahead of print
Abstract [en]

Entrepreneurship can be a pathway to emancipation from social constraints and economic oppression. However, the stories of emancipatory entrepreneurship reveal that these pathways are as diverse and unique as entrepreneurs themselves. Inspired by Hermann Hesse, we explore this variation by conceptualizing emancipatory entrepreneurship as the lifelong pursuit of Eigensinn, a self-creating process of development that involves: i) discovering one's inner voice, ii) recognizing a growing dissonance between Eigensinn and the outer world, and iii) accepting the consequences of following one's inner voice. Eigensinn contributes a unifying lens to explore what inspires entrepreneurs in pursuing emancipation while adding a biographical dimension that frames emancipatory entrepreneurship as a profoundly subjective and open-ended journey. It emphasizes how the meanings of emancipation can evolve or rupture throughout different phases of life, urging entrepreneurs to remain attuned to their inner voice and confront the fear of radical uncertainty in answering its call.

Place, publisher, year, edition, pages
Taylor & Francis, 2025
Keywords
Freedom, subjectivism, fiction, life story, personal development, nature
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-67352 (URN)10.1080/08985626.2025.2459226 (DOI)001421109300001 ()2-s2.0-85217830477 (Scopus ID)HOA;intsam;1003063 (Local ID)HOA;intsam;1003063 (Archive number)HOA;intsam;1003063 (OAI)
Available from: 2025-02-25 Created: 2025-02-25 Last updated: 2025-02-25
Cyron, T., Garz, M. & Steigenberger, N. (2024). Beware the community type: engagement and growth in core vs. open online communities. Small Business Economics, 62, 1383-1407
Open this publication in new window or tab >>Beware the community type: engagement and growth in core vs. open online communities
2024 (English)In: Small Business Economics, ISSN 0921-898X, E-ISSN 1573-0913, Vol. 62, p. 1383-1407Article in journal (Refereed) Published
Abstract [en]

Entrepreneurs can benefit from the communities they build. Therefore, many entrepreneurs create online communities that allow self-selected stakeholders, such as customers, crowd investors, or enthusiasts, to interact with the venture and other like-minded individuals. However, research on how entrepreneurs can successfully engage community members and grow such online communities is only slowly emerging. In particular, it is unclear if, how much, and which content entrepreneurs should contribute to foster engagement in different types of communities and which role these community types play in the community's overall growth. Based on a longitudinal case study in the video game industry, we first theorize and show that-depending on the community type-both too much and too little entrepreneur-provided content fails to leverage community engagement potential and that different communities require more or less diverging content. We then theorize and show that community growth is largely driven by engagement in open communities, such as those hosted on social media. We outline the implications this has for entrepreneurs, our understanding of online communities, and entrepreneurial communities more generally. How can entrepreneurs engage and grow different types of online communities?Managing online communities is crucial for many entrepreneurs. However, different community types, open and core, play different roles and require different content and growth strategies. Core communities, such as those hosted on online forums, respond well to less but more diverse content, whereas open communities on social media drive overall community growth with more but less diverse content. Entrepreneurs need to find the right balance and pay attention to the tipping point of content provision, as too much content might endanger community member engagement. By understanding the dynamics of online communities, entrepreneurs can effectively nurture engagement and optimize their efforts for long-term success. Investing resources wisely in content production, considering the costs involved, can be beneficial for new ventures seeking sustainable community growth.

Place, publisher, year, edition, pages
Springer, 2024
Keywords
Online community, Brand community, Social media, Governance, User engagement, Digital entrepreneurship, M13, M15
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-62595 (URN)10.1007/s11187-023-00821-y (DOI)001067574300001 ()2-s2.0-85171558170 (Scopus ID)HOA;;1802353 (Local ID)HOA;;1802353 (Archive number)HOA;;1802353 (OAI)
Funder
Wallenberg Foundations, MMW 2018.0056
Available from: 2023-10-04 Created: 2023-10-04 Last updated: 2025-01-11Bibliographically approved
Steigenberger, N., Garz, M. & Cyron, T. (2024). Signaling theory in entrepreneurial fundraising and crowdfunding research. Journal of small business management (Print)
Open this publication in new window or tab >>Signaling theory in entrepreneurial fundraising and crowdfunding research
2024 (English)In: Journal of small business management (Print), ISSN 0047-2778, E-ISSN 1540-627XArticle in journal (Refereed) Epub ahead of print
Abstract [en]

Researchers often employ signaling theory to explain the effect of entrepreneurial communication on fundraising success. This focus on signaling can lead researchers to overlook alternative explanations for why communication affects fundraising, resulting in incorrect conclusions. An empirical test of whether a signaling mechanism is a good explanation for an observed relationship would help remedy such problems. We illustrate this idea by reexamining a relationship that has frequently been attributed to signaling, namely, the positive effect that updates in crowdfunding have on fundraising success. We find no support for a signaling mechanism based on a dataset of 5,908 campaign-day observations nested in 175 Kickstarter campaigns. Instead, an alternative explanation, indicating that updates provide affective stimuli, fits the data better. We provide guidance for empirical substantiations of signaling mechanisms in entrepreneurial fundraising with implications for the discussion on the boundaries of signaling theory.

Place, publisher, year, edition, pages
Taylor & Francis, 2024
Keywords
Signaling theory, entrepreneurial fundraising, crowdfunding, affective events theory
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-66637 (URN)10.1080/00472778.2024.2412710 (DOI)001347016200001 ()2-s2.0-85209069388 (Scopus ID)HOA;;984329 (Local ID)HOA;;984329 (Archive number)HOA;;984329 (OAI)
Funder
Marianne and Marcus Wallenberg Foundation, MMW 2018.0056
Available from: 2024-11-18 Created: 2024-11-18 Last updated: 2024-11-29
Lennerfors, T. T., Cyron, T. & Zawadzki, M. (2024). Struggling with Technology: Hermann Hesse’s View on How to Live Well with Craft, Modern, and Cybernetic Technologies. In: Ingo Cornils & Neale Cunningham (Ed.), Hermann Hesse's Global Impact: Past, Present, Future (pp. 229-242). Boydell & Brewer
Open this publication in new window or tab >>Struggling with Technology: Hermann Hesse’s View on How to Live Well with Craft, Modern, and Cybernetic Technologies
2024 (English)In: Hermann Hesse's Global Impact: Past, Present, Future / [ed] Ingo Cornils & Neale Cunningham, Boydell & Brewer, 2024, p. 229-242Chapter in book (Other academic)
Place, publisher, year, edition, pages
Boydell & Brewer, 2024
Keywords
German Literature, General German Literature, Literary Studies
National Category
Specific Literatures
Identifiers
urn:nbn:se:hj:diva-66976 (URN)10.1515/9781805434863-016 (DOI)978-1-64014-160-5 (ISBN)978-1-80543-486-3 (ISBN)
Available from: 2025-01-10 Created: 2025-01-10 Last updated: 2025-01-10Bibliographically approved
Kaneberg, E. R., Ruggiero, A., Jensen, L.-M., Piotrowicz, W. & Cyron, T. (2023). Households' sensemaking of emergency preparedness and the impact of crisis information on customers' demands: From household to supply chain preparedness. In: : . Paper presented at 35th NOFOMA Conference, June 14‐16, 2023, Helsinki – Espoo, Finland.
Open this publication in new window or tab >>Households' sensemaking of emergency preparedness and the impact of crisis information on customers' demands: From household to supply chain preparedness
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2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Purpose Governments regularly release emergency preparedness information and communication to households because household preparedness can mitigate global supply chain management disruptions due to crises. Such information can only help if households interpret it as intended and act as suggested. The purpose is to explore the Swedish households’ sensemaking of emergency information and the impact on supply chain preparedness.

Design/methodology/approach The research adopts an inductive approach to qualitative data. We collect and analyze 75 interviews from 51 Swedish households in three waves (2019, 2021, 2022) corresponding to recent supply chain disruptions caused by the Covid-19 pandemic and the invasion of Ukraine by Russian troops. This allows us to explore the households’ understanding of emergency preparedness information and how it affects their actions.

Findings The findings indicate that not all crises trigger equal sensemaking of emergency preparedness information. We find several distinct groups of households and label these early adopters and laggards respectively and discuss how this affects global supply chains. Good crisis communication can reduce real demand when a crisis happens by reducing peaks in demand. However, some false demand is still created, and some people are entirely unaffected by the crisis communication.

Research limitations/implications The research is based on a focused sample of interviewees. Future research can broaden the sample to different groups of respondents.

Original/value The paper contributes to the literature about emergency preparedness and global supply chains by suggesting that household sensemaking and perceptions of emergency preparedness communication have real effects by reducing demand peaks. We then connect this to global supply chains and how are affected by the crises

National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-66943 (URN)
Conference
35th NOFOMA Conference, June 14‐16, 2023, Helsinki – Espoo, Finland
Available from: 2025-01-09 Created: 2025-01-09 Last updated: 2025-01-09Bibliographically approved
Brundin, E., Liu, F. & Cyron, T. (2022). Emotion in strategic management: A review and future research agenda. Long range planning, 55(4), Article ID 102144.
Open this publication in new window or tab >>Emotion in strategic management: A review and future research agenda
2022 (English)In: Long range planning, ISSN 0024-6301, E-ISSN 1873-1872, Vol. 55, no 4, article id 102144Article, review/survey (Refereed) Published
Abstract [en]

Emotion in strategic management has attracted increasing scholarly interest during the past twenty-five years. Researchers have demonstrated the nature and significance of emotion in strategic management from a broad range of perspectives across different levels of analysis. Given the expanding research on the topic, the time is ripe to synthesize this diverse and multifaceted body of knowledge. In a thematic synthesis of the literature, we address the following questions: how does emotion influence strategic management, and how can the field be further developed? We review emotion constructs used in the extant literature and identify three themes related to how emotions influence strategic management: the nonconscious influence of emotions, emotion regulation, and collective emotions. Based on these themes and our analysis, we propose three areas of future research to inspire the field to develop further: (1) scope conditions of emotion research in strategic management; (2) capturing emotion in strategic management; and (3) the ethics, power and politics of emotions in strategic management.

Place, publisher, year, edition, pages
Elsevier, 2022
Keywords
Emotion, Emotion constructs, Nonconscious influence of emotions, Emotion regulation, Collective emotions
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-54784 (URN)10.1016/j.lrp.2021.102144 (DOI)000833589100007 ()2-s2.0-85118774621 (Scopus ID)HOA;intsam;768589 (Local ID)HOA;intsam;768589 (Archive number)HOA;intsam;768589 (OAI)
Available from: 2021-09-30 Created: 2021-09-30 Last updated: 2022-08-22Bibliographically approved
Cyron, T. (2021). How organizations incorporate insights from stakeholder communication: The role of media and modal affordances. (Doctoral dissertation). Jönköping: Jönköping University, Jönköping International Business School
Open this publication in new window or tab >>How organizations incorporate insights from stakeholder communication: The role of media and modal affordances
2021 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Organizations are increasingly opening up to external voices that might carry new insights and help organizations to find their place in society. But the context through which organizations communicate with their stakeholders shapes how communication unfolds. Traditionally, organizations communicated with their stakeholders through shareholder letters, town hall meetings, or printed advertisements. Nowadays, cyberspace has opened up communication in multiple ways. It affords fast and boundless two-way communication between organizations and stakeholders and among stakeholders, that can be both a blessing and a curse. In any case, changes in the communication landscape have affected all types of organizations—large corporations, small and medium-sized enterprises, and newly started ventures.

My research connects to ongoing discussions on how new media have shaped the landscape of organizations. Specifically, I explore how organizations incorporate insights from stakeholder communication from a practice-based view. This view allows me to magnify and understand better how the communication context shapes the interaction. My empirical research focuses on stakeholder communication in a single-case study of the world’s largest miniature model railway exhibition and three new venture ideation cases. I employ a mix of qualitative research methods, including digital data collection techniques.

A bricolage of the four papers included in this dissertation frames the insights under the assumption that communication constitutes organization. It allows me to conceptualize the incorporation of new insights from stakeholder communication as a co-authoring process. Specifically, I show that modes provide the meaning-making resources through which humans communicate organizations into being. Media act as vessels of modes and shape how stakeholders can interact with—and co-author—the modes.

My future research agenda focuses on two aspects. First, I suggest following more closely how new narratives that stakeholders offer during the co-authoring process subsequently travel through an organization. This question is particularly relevant in larger corporations where the newly proposed narratives have to travel more considerable distances between stakeholder communication practices and decision-making practices. Second, I suggest investigating stakeholder communication from a design perspective, that is, a study of the heuristics that managers and entrepreneurs employ before engaging in stakeholder communication.

Abstract [sv]

Öppenhet blir mer och mer karaktäriserande för detta århundrades stereotypa organisation eftersom lednings- och entreprenörskapstrender antyder att beslutsfattare bör engagera sig med sina intressenter. Nya medier driver på sådana tendenser genom att öppna snabba och gränslösa kanaler för tvåvägskommunikation genom vilka intressenter lätt kan uttrycka sina åsikter. Trots ämnets betydelse har vi begränsad kunskap om hur organisationer använder sådana insikter från kommunikation med intressenter. Denna doktorsavhandling belyser relaterade teoretiska blinda fläckar genom att presentera kvalitativ forskning från två kontexter. Den första kontexten är ett online-community för Miniatur Wunderland – världens största modelljärnvägsutställning och en av Tysklands mest populära turistattraktioner. Den andra kontexten redogör för svårigheterna med att anpassa nya företagsidéer för satsningar efter återkoppling från externa intressenter . Reflektioner över de empiriska studierna från båda kontexterna antar att organisationer är sammansättningar av konversationer och texter. Detta antagande gör det möjligt att konceptualisera införlivandet av intressentinsikter som en medförfattarprocess. Den belyser hur media och verktyg kommunikationssätt som organisationer använder för kommunikation möjliggör intressenters deltagande i skapandet av texter som utgör organisationer. Dessa insikter har konsekvenser för teori och praktik.

Place, publisher, year, edition, pages
Jönköping: Jönköping University, Jönköping International Business School, 2021. p. 113
Series
JIBS Dissertation Series, ISSN 1403-0470 ; 144
National Category
Business Administration Media and Communications
Identifiers
urn:nbn:se:hj:diva-51465 (URN)978-91-7914-007-6 (ISBN)
Public defence
2021-02-02, Zoom webinar, 13:00 (English)
Opponent
Supervisors
Available from: 2021-01-12 Created: 2021-01-12 Last updated: 2025-01-31Bibliographically approved
Achtenhagen, L., Cyron, T., Ehlers, A., Garz, M. & Steigenberger, N. (2020). Att lyckas med intres­sentdialogen. Organisation & Samhälle (1), 54-59
Open this publication in new window or tab >>Att lyckas med intres­sentdialogen
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2020 (Swedish)In: Organisation & Samhälle, ISSN 2001-9114, E-ISSN 2002-0287, no 1, p. 54-59Article in journal (Other (popular science, discussion, etc.)) Published
Place, publisher, year, edition, pages
Föreningen Företagsekonomi i Sverige, 2020
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-50201 (URN)
Available from: 2020-08-12 Created: 2020-08-12 Last updated: 2020-08-12Bibliographically approved
Cyron, T. (2020). How idea representations shape feedback interactions in creative revision processes. In: : . Paper presented at Academy of Management General Meeting (virtual) August 2020.
Open this publication in new window or tab >>How idea representations shape feedback interactions in creative revision processes
2020 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-54385 (URN)
Conference
Academy of Management General Meeting (virtual) August 2020
Available from: 2021-09-01 Created: 2021-09-01 Last updated: 2021-09-01Bibliographically approved
Cyron, T. & Steigenberger, N. (2020). The construction of social performance feedback in digital channels. In: : . Paper presented at 36th EGOS Colloquium, July 2-4, 2020, Hamburg, Germany.
Open this publication in new window or tab >>The construction of social performance feedback in digital channels
2020 (English)Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-48345 (URN)
Conference
36th EGOS Colloquium, July 2-4, 2020, Hamburg, Germany
Note

Paper accepted for the EGOS colloquium 2020 in Hamburg, Germany. EGOS 2020 in Hamburg will be held as a virtual Colloquium.

Available from: 2020-05-12 Created: 2020-05-12 Last updated: 2020-12-07Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-2572-9020

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