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Pesämaa, Ossi
Publications (10 of 34) Show all publications
Abbasian, S., Johannisson, B., Pesämaa, O. & Rylander, D. (2010). Att överbrygga mellan traditionell industri och upplevelseindustri. In: Johannisson Bengt & Rylander David (Ed.), Entreprenörskap i regioners tjänst: Ingångar till nya näringar genom design, upplevelser, kulturarv (pp. 111-130). Jönköping: EIDI
Open this publication in new window or tab >>Att överbrygga mellan traditionell industri och upplevelseindustri
2010 (Swedish)In: Entreprenörskap i regioners tjänst: Ingångar till nya näringar genom design, upplevelser, kulturarv / [ed] Johannisson Bengt & Rylander David, Jönköping: EIDI , 2010, p. 111-130Chapter in book (Other academic)
Abstract [sv]

Nya näringar utvecklas alltid i ett sammanhang som skapats av befintligt närings- och samhällsliv. I detta kapitel fokuserar vi på hinder och möjligheter inför en omvandling av näringslivet i Gnosjöregionen. Regionen karakteriseras mer än de flesta andra i Sverige av en småskalig tillverkningsindustri. Sysselsättningsgraden totalt sett är en av de högsta i landet, såväl bland män och kvinnor som nya svenskar, invandrarna. I takt med utflyttning av verksamhet och automatisering av tillverkningsprocesser minskar behovet av arbetskraft inom traditionell industri vilket ökar kravet på att utveckla nya kompletterande näringar. Omvandling från tillverkningsintensiv produktion till serviceinriktad upplevelseindustri med turism är för många regioner en viktig utmaning. Upplevelseindustrin förväntas bidra till tillväxt och en mer mångsidig arbetsmarknadsstruktur, särskilt attraktiv för unga människor. Omvandlingen mot en mer diversifierad näringsstruktur försvåras av den kulturella fixeringen vid den tidigare så framgångsrika tillverkningsindustrin. Många anonyma ”röster” menar att jobb och företag inom turism och annan upplevelse-industri inte räknas som ”riktiga” jobb och företag. En omorientering av regionens näringsliv måste drivas inifrån/underifrån för att bli beständig, något som tidigare förändringsförsök vittnar om. Samtidigt behövs inspiration utifrån. Kapitlet avslutas med en exemplifiering av Isaberg, som en väletablerad anläggning för friluftsliv, ett etablisse-mang inom upplevelseindustri, som vill vända snöbrist till en möjlighet att överbrygga säsongsvariationer. Ambitionerna för utvecklingen av Isaberg visar potentialen inom turism och annan upplevelseindustri i strävan efter en alternativ näringslivsstruktur.

Place, publisher, year, edition, pages
Jönköping: EIDI, 2010
Series
Forskning för nya näringar, ISSN 1654-8299 ; 2/2010
Keywords
Regional utveckling, kreativitet, turism, näringsutveckling, design, kulturarv
National Category
Economics and Business Social and Economic Geography
Identifiers
urn:nbn:se:hj:diva-12133 (URN)978-91-979193-2-6 (ISBN)
Projects
Drivkrafter för nya näringar
Available from: 2010-05-14 Created: 2010-05-14 Last updated: 2015-06-11Bibliographically approved
Pesämaa, O. & Eriksson, P.-E. (2010). Coopetition among Nature-Based Tourism Firms: Competition at Local Level and Cooperation at Destination Level. In: Saïd Yami, Sandro Castaldo, C, Giovanni Battista Dagnino, and Frédéric Le Roy (Ed.), Coopetition: Winning Strategies for the 21st Century (pp. 166-184). Cheltenham: Edward Elgar
Open this publication in new window or tab >>Coopetition among Nature-Based Tourism Firms: Competition at Local Level and Cooperation at Destination Level
2010 (English)In: Coopetition: Winning Strategies for the 21st Century / [ed] Saïd Yami, Sandro Castaldo, C, Giovanni Battista Dagnino, and Frédéric Le Roy, Cheltenham: Edward Elgar , 2010, p. 166-184Chapter in book (Other academic)
Place, publisher, year, edition, pages
Cheltenham: Edward Elgar, 2010
Identifiers
urn:nbn:se:hj:diva-11295 (URN)978184844321 (ISBN)
Available from: 2010-01-13 Created: 2010-01-13 Last updated: 2010-09-22Bibliographically approved
Pesämaa, O., Hair Jr, J. F. & Haahti, A. (2010). Motives, Partner Selection and Establishing Trust Reciprocity and Interorganizational Commitment. International Journal of Tourism Policy, 3(1), 62-77
Open this publication in new window or tab >>Motives, Partner Selection and Establishing Trust Reciprocity and Interorganizational Commitment
2010 (English)In: International Journal of Tourism Policy, ISSN 1750-4104, Vol. 3, no 1, p. 62-77Article in journal (Refereed) Published
Abstract [en]

This paper proposes and tests a theoretical model of Inter-Organisational Commitment (IOC). The model is based on six constructs and was tested on 99 small and medium sized firms. The model examines interaction and non-interaction between firms to develop a model. The theoretical model suggests that firms enter relationships in sequences, where they first consider motives and partner preferences before interaction takes place. Later in the sequence more extensive interactions develop into committed relationships that have consequences influenced by Trust (TRU) and Reciprocity (RCP) perceptions, which influence and promote lasting IOCs. The tested model exhibits nomological, convergent and discriminant validity, as well as reliability. The contribution of the paper is related to measurement development as well as to identifying a unique sequential order to the process of IOC. It also suggests policy implications for successful development of the tourism industry in remote geographical areas.

 

Keywords
motives, partner selection, trust, reciprocity, interorganizational, commitment
Identifiers
urn:nbn:se:hj:diva-7447 (URN)
Available from: 2009-01-15 Created: 2009-01-15 Last updated: 2010-02-03Bibliographically approved
Pesämaa, O. (2009). Advances in modern tourism research: Economic perspectives – Edited by Álvaro Matias, Peter Nijkamp, Paulo Alexandre Neto [Review]. Papers in regional science (Print), 88(1), 249-250
Open this publication in new window or tab >>Advances in modern tourism research: Economic perspectives – Edited by Álvaro Matias, Peter Nijkamp, Paulo Alexandre Neto
2009 (English)In: Papers in regional science (Print), ISSN 1056-8190, E-ISSN 1435-5957, Vol. 88, no 1, p. 249-250Article, book review (Other academic) Published
Keywords
Tourism
National Category
Law (excluding Law and Society) Economic Geography
Identifiers
urn:nbn:se:hj:diva-8012 (URN)
Available from: 2009-02-26 Created: 2009-02-26 Last updated: 2017-12-13Bibliographically approved
Pesämaa, O., Abbasian, S., Rylander, D. & Salomonsson, K. (2009). Attitudes to change in Gnosjöregion. In: Presented at The international Symposium on Entrepreneurship in Tourism, Rovaniemi, Finland, March 17-21, 2009: .
Open this publication in new window or tab >>Attitudes to change in Gnosjöregion
2009 (English)In: Presented at The international Symposium on Entrepreneurship in Tourism, Rovaniemi, Finland, March 17-21, 2009, 2009Conference paper, Published paper (Other academic)
Abstract [en]

This study promotes ideas into two main academic areas, that is attitudes towards change processes and regional development.  The implications of the study are written to tourism in the Gnosjöregion and other countryside areas. We specifically ask what attitudes towards change processes in development projects in tourism generate commitments to tourism and to what extent these effects are moderated by perceived involvement. Our objective is to develop more knowledge to the area of attitudes within project management. The results of the study engender from a pre-study from 59 responses of a survey distributed during spring 2008 in the Gnosjöregion. Our major implication is that future study may consider freedom rather than interest towards working in change processes and that these effects are also moderated when individuals perceive an enhanced involvement. Our study is a first attempt to develop these two areas and results should therefore be read and interpreted with the same carefulness as any pre-study is prepared and conducted.

Keywords
Change, attitudes, tourism
Identifiers
urn:nbn:se:hj:diva-9378 (URN)
Available from: 2009-06-10 Created: 2009-06-10 Last updated: 2015-11-13Bibliographically approved
Abbasian, S., HairJr, J. F., Pesämaa, O., Rylander, D. & Yolal, M. (2009). Isaberg on the edge to future by controlling the lack of snow. In: Presented at The international Symposium on Entrepreneurship in Tourism, Rovaniemi, Finland, March 17-21, 2009..
Open this publication in new window or tab >>Isaberg on the edge to future by controlling the lack of snow
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2009 (English)In: Presented at The international Symposium on Entrepreneurship in Tourism, Rovaniemi, Finland, March 17-21, 2009., 2009Conference paper, Published paper (Other academic)
Abstract [en]

This paper is a descriptive examination and assessment of a ski resort in southern Sweden – Isaberg. The paper describes an emerging threat most ski resorts are faced with today and in the future – the lack of snow. In many countries financial institutions are much less willing to offer funding for investments in ski resorts under certain heights. This is the result of two trends:  the cut off point for the height of the ski resorts is increasing every year, and at the same time some resorts have fewer skiers.  The likelihood of snow and the ability to offer snow-related products are critical to the success of all ski resorts.  Isaberg, which is significantly below any proposed height cut off points, has strong traditions, a promising market with skiers coming from the domestic Swedish market, as well as Norway, Denmark, Germany and Holland, and very modern facilities – but in recent years the resort has been suffering because of the lack of snow. Isaberg is therefore considering building an inside skiing facility to attract customers and support other local products. Our paper examines the potential of this facility and offers practical and theoretical implications for ski resort management.

Keywords
Snow, Snow management, Isaberg, economic development
National Category
Business Administration Social and Economic Geography
Identifiers
urn:nbn:se:hj:diva-9377 (URN)
Available from: 2009-06-10 Created: 2009-06-10 Last updated: 2010-03-31Bibliographically approved
Pesämaa, O., Rylander, D. & Abbasian, S. (2009). Isabergs väg mot en inbyggd skidbacke: Förnyelse och innovation av turism och friluftsliv i Gnosjöregionen. Jönköping: EIDI, Internationella Handelshögskolan
Open this publication in new window or tab >>Isabergs väg mot en inbyggd skidbacke: Förnyelse och innovation av turism och friluftsliv i Gnosjöregionen
2009 (Swedish)Report (Other academic)
Alternative title[en]
Isaberg’s way towards a built-in ski slope : Renewal and innovation of tourism and recreation in the Gnosjö region
Place, publisher, year, edition, pages
Jönköping: EIDI, Internationella Handelshögskolan, 2009. p. 25
Series
Forskning för nya näringar, ISSN 1654-8299 ; 2009:2
Keywords
Experience industries, destination development, regional development, Upplevelseindustri, destinationsutveckling, regional utveckling
National Category
Business Administration Social and Economic Geography
Identifiers
urn:nbn:se:hj:diva-11889 (URN)
Projects
Drivkrafter för nya näringar - design, upplevelser, kulturarv
Funder
Knowledge Foundation
Available from: 2010-03-30 Created: 2010-03-30 Last updated: 2015-05-18Bibliographically approved
Pesämaa, O., Yolal, M., Haahti, A., Hair Jr, J. F. & Sguera, F. (2009). Proposing a Gap Theory of Tourism Destination Image and Validating its Correspondence to Satisfaction. Antalya
Open this publication in new window or tab >>Proposing a Gap Theory of Tourism Destination Image and Validating its Correspondence to Satisfaction
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2009 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This paper proposes a new measure based on developing gap ratios between expected images of a tourism destination and experienced images. By measuring the gap between experienced and expected destination images we enable the ratios to vary on a larger scale ranging from -6 to +6. The result of our proposed gap definition theory is that we do not focus on consumers that found certain images important but primarily on those consumers that vary between what they expect and what they experience. Another important consequence is that the approach also facilitates dealing with the issue of respondents’ likelihood to score highly on questions relating to selected product or location attributes and also imputes skewed responses to the middle, thereby creating measurements that more closely approximate a normal distribution. A further important implication of the paper is it also links four destination image factors to satisfaction and examines the proposed hypotheses. The objective of the paper is to establish a general model between image and satisfaction. To date a total of 288 responses have been collected from Sweden and Turkey. Our hope is that this project will stimulate further research and ultimately validation of the proposed measurement and analysis approach. Our sample consists of tourists that voluntarily accepted to share their preferences. Since we are proposing a new type of ratio analysis, with relatively limited sample size, we also had to delete several items that were either not normally distributed or exhibited unacceptable reliability and validity.  Our theory is practically oriented and implies a new theoretical direction within destination image research. Our proposed theory is also developed in an effort to demonstrate a greater correspondence between empirical settings and theoretical assumptions.  

Place, publisher, year, edition, pages
Antalya: , 2009
Identifiers
urn:nbn:se:hj:diva-8013 (URN)
Available from: 2009-02-26 Created: 2009-02-26 Last updated: 2009-10-02Bibliographically approved
Klopper, H. & Pesämaa, O. (2009). The elements of brand strategy: An empirical investigation.. In: South African Institute of Management Science Conference 2009. September 14-15th in Port Elizabeth, South Africa..
Open this publication in new window or tab >>The elements of brand strategy: An empirical investigation.
2009 (English)In: South African Institute of Management Science Conference 2009. September 14-15th in Port Elizabeth, South Africa., 2009Conference paper, Published paper (Refereed)
Abstract [en]

This paper proposes a testable model, including a number of new measures examining the various components of brand strategy. Using structural equation modeling we were able to test the underlying factor structure for the proposed model and measurements as well as validate the sequences in the proposed model, among brand managers in the Top 500 South African Companies. We used a two-step approach, in which our first confirmatory factor analysis step indicated that our sample fits the data well, including acceptable loadings for the proposed latent constructs. In our next step we validated the paths in our proposed sequential model. This second step supported all of the hypotheses. The results of our analysis revealed a very strong positive relationship between brand positioning and brand architecture. Although both brand values and brand personality influence each other directly, both constructs exerts another, less direct influence on brand architecture via brand positioning. Our model has strategic implications on brand marketing research and practice. As to develop brand architecture our research implicates that this should be based on brand positioning, which depends on brand personality and brand values, with the latter having a more dominant influence on brand positioning than brand personality.

Identifiers
urn:nbn:se:hj:diva-10489 (URN)
Available from: 2009-10-01 Created: 2009-10-01 Last updated: 2010-04-14Bibliographically approved
Pesämaa, O., Goel, S. & Klopper, H. (2009). The perceived value of design competency in the presence of a need for market responsiveness: An empirical test.. In: Presented at South African Institute of Management Science Conference 2009. September 14-15th in Port Elizabeth, South Africa..
Open this publication in new window or tab >>The perceived value of design competency in the presence of a need for market responsiveness: An empirical test.
2009 (English)In: Presented at South African Institute of Management Science Conference 2009. September 14-15th in Port Elizabeth, South Africa., 2009Conference paper, Published paper (Refereed)
Keywords
Design, Design value, management, responsiveness, market dicipline
National Category
Economics and Business
Identifiers
urn:nbn:se:hj:diva-10488 (URN)
Available from: 2009-10-01 Created: 2009-10-01 Last updated: 2010-04-14Bibliographically approved
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