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Norbäck, Maria
Publications (10 of 18) Show all publications
Norbäck, M. (2010). Collaborative financing and production: Making public service content at SVT Sweden. In: Gregory Ferell Lowe (Ed.), The Public in Public Service Media (pp. 243-256). Gothenurg: Nordicom
Open this publication in new window or tab >>Collaborative financing and production: Making public service content at SVT Sweden
2010 (English)In: The Public in Public Service Media / [ed] Gregory Ferell Lowe, Gothenurg: Nordicom , 2010, p. 243-256Chapter in book (Other academic)
Place, publisher, year, edition, pages
Gothenurg: Nordicom, 2010
Identifiers
urn:nbn:se:hj:diva-11948 (URN)91-89471-94-6 (ISBN)
Available from: 2010-04-08 Created: 2010-04-08 Last updated: 2010-09-22Bibliographically approved
Norbäck, M. (2010). Collaborative Financing and Production: Making Public Service Content at SVT Sweden. Paper presented at RIPE@2010: The Public in Public Service.
Open this publication in new window or tab >>Collaborative Financing and Production: Making Public Service Content at SVT Sweden
2010 (English)Conference paper, Published paper (Other academic)
Identifiers
urn:nbn:se:hj:diva-11710 (URN)
Conference
RIPE@2010: The Public in Public Service
Available from: 2010-03-05 Created: 2010-03-05 Last updated: 2010-09-22Bibliographically approved
Lundin, R. A. & Norbäck, M. (2009). Managing projects in the TV production industry: The case of Sweden. Journal of Media Business Studies, 6(4), 103-121
Open this publication in new window or tab >>Managing projects in the TV production industry: The case of Sweden
2009 (English)In: Journal of Media Business Studies, ISSN 1652-2354, Vol. 6, no 4, p. 103-121Article in journal (Refereed) Published
Identifiers
urn:nbn:se:hj:diva-11706 (URN)
Available from: 2010-03-05 Created: 2010-03-05 Last updated: 2017-12-12Bibliographically approved
Norbäck, M. & Humphreys, E. (2008). Brand ownership of ‘public service’: A story of noble ideals, legal tensions, and the 140,300 SEK question of what public service really is and who has the right to use it as a brand. In: : . Paper presented at the RIPE@2008 conference “Public Service Media in the 21st century: Participation, Partnership and Media Development”, October 9-11, 2008, Mainz, Germany..
Open this publication in new window or tab >>Brand ownership of ‘public service’: A story of noble ideals, legal tensions, and the 140,300 SEK question of what public service really is and who has the right to use it as a brand
2008 (English)Conference paper, Published paper (Other academic)
National Category
Social Sciences
Identifiers
urn:nbn:se:hj:diva-7357 (URN)
Conference
the RIPE@2008 conference “Public Service Media in the 21st century: Participation, Partnership and Media Development”, October 9-11, 2008, Mainz, Germany.
Available from: 2009-08-19 Created: 2009-01-13 Last updated: 2014-08-01Bibliographically approved
Norbäck, M. & Lundin, R. A. (2008). Projektkompetens i TV-produktion. Projektvärlden (3), 24-25
Open this publication in new window or tab >>Projektkompetens i TV-produktion
2008 (Swedish)In: Projektvärlden, ISSN 1652-3016, no 3, p. 24-25Article in journal (Other (popular science, discussion, etc.)) Published
Keywords
TV-produktion, projektledning
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-7355 (URN)
Available from: 2009-01-13 Created: 2009-01-13 Last updated: 2016-11-25Bibliographically approved
Norbäck, M. (2008). The making of public service in collaborative content production. In: : . Paper presented at RIPE@ 2008.
Open this publication in new window or tab >>The making of public service in collaborative content production
2008 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The days are long gone when public service broadcasters were the sole players on a monopoly market and the only producers of broadcasting content. In today’s media landscape (in Sweden and elsewhere) there is a growing market for commercial producers of radio and TV. This paper addresses how people who are working in television production projects where commercial producers are collaborating with the Swedish public service TV broadcaster, SVT, relate to and make sense of what public service means in this context. The empirical material is taken from two Swedish collaborative programme projects and show how programme makers retrospectively make sense of what a good public service programme is, and how the social identities of the various actors are played out during the making of such a programme.

In order to understand the programme makers’ sensemaking processes it is vital to take into account the institutional context in which this takes place. In collaborative production projects there is a duality embedded in the organizing form: collaborators are supposed to act both according to a competitive logic (they are negotiating contracts in which scarce resources are to be divided amongst them) as well as a collaborative logic (they are in this together and making a good programme is in everybody’s interest.) These “contract relationship” differentiates in-house productions from external productions. Here two institutions are present at the same time: on the one hand a “public” institution that evokes such values as openness, collegiality, enlightenment of the public and on the other hand a “market” institution that evokes values such as competitiveness, secrecy, audience orientation. The programme makers (to a large extent the SVT employees but also the commercial producers) involved in collaborative projects thus live their working lives at a crossroads where these institutions meet and have to be dealt with.

National Category
Social Sciences
Identifiers
urn:nbn:se:hj:diva-7358 (URN)
Conference
RIPE@ 2008
Available from: 2009-01-13 Created: 2009-01-13 Last updated: 2014-07-28Bibliographically approved
Norbäck, M. & Ots, M. (2007). One format fits all: The development of the commercial radio in the nordic countries. In: Mönster i nordisk medieutveckling: (pp. 77-104). Jönköping: Högskolan för lärande och kommunikation (HLK)
Open this publication in new window or tab >>One format fits all: The development of the commercial radio in the nordic countries
2007 (English)In: Mönster i nordisk medieutveckling, Jönköping: Högskolan för lärande och kommunikation (HLK) , 2007, p. 77-104Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Jönköping: Högskolan för lärande och kommunikation (HLK), 2007
Series
Insikt: Vetenskapliga rapporter från HLK, ISSN 1401-0593 ; 2007:3
Identifiers
urn:nbn:se:hj:diva-5516 (URN)
Available from: 2008-06-12 Created: 2008-06-12 Last updated: 2009-04-03Bibliographically approved
Grönlund, M., Norbäck, M. & Pönni, V. (2006). Financial Performance of Commercial Radio in Sweden. Jönköping: Jönköping International Business School
Open this publication in new window or tab >>Financial Performance of Commercial Radio in Sweden
2006 (English)Report (Other academic)
Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School, 2006. p. 25
Series
JIBS Working Paper Series ; 2006:1
Identifiers
urn:nbn:se:hj:diva-969 (URN)
Available from: 2007-09-24 Created: 2007-09-24 Last updated: 2009-03-26Bibliographically approved
Norbäck, M. (2006). In-house or out-house: same same but different: The organizing of public service production.
Open this publication in new window or tab >>In-house or out-house: same same but different: The organizing of public service production
2006 (English)Conference paper, Published paper (Other (popular scientific, debate etc.))
Identifiers
urn:nbn:se:hj:diva-3247 (URN)
Available from: 2007-08-20 Created: 2007-08-20
Norbäck, M. (2006). Producing public service: Television programme collaborations from an institutional and sensemaking perspective.
Open this publication in new window or tab >>Producing public service: Television programme collaborations from an institutional and sensemaking perspective
2006 (English)Conference paper, Published paper (Other (popular scientific, debate etc.))
Identifiers
urn:nbn:se:hj:diva-3248 (URN)
Available from: 2007-08-20 Created: 2007-08-20
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