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Hartmann, Benjamin J.
Alternative names
Publications (10 of 23) Show all publications
Brunninge, O. & Hartmann, B. J. (2019). Inventing a past: Corporate heritage as dialectical relationships of past and present. Marketing Theory, 19(2), 229-234
Open this publication in new window or tab >>Inventing a past: Corporate heritage as dialectical relationships of past and present
2019 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 19, no 2, p. 229-234Article in journal (Refereed) Published
Abstract [en]

In this commentary, we focus on invented corporate heritage, where organizations present falsified accounts of a corporate past. The extant corporate heritage literature has highlighted how the time frames of the past, present and future (omni temporality) are merged in those organizations where there is trait constancy. Focusing on invented corporate heritage, we argue that this represents an extreme case of these dialectics, where present and future precede “the past”, or more appropriately “invented past”. Although lacking in authenticity, an invented corporate heritage may still be attractive to consumers since it can construct an aura of authenticity by delivering an enchanting experience to consumers, irrespective of its substantive genuineness. However, such inventions carry considerable risk since they represent a fabrication of the past.

Place, publisher, year, edition, pages
Sage Publications, 2019
Keywords
corporate heritage, social memory, authenticity, temporality, corporate identity, organizational identity, myth
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-40652 (URN)10.1177/1470593118790625 (DOI)000469360300007 ()2-s2.0-85052536405 (Scopus ID)
Available from: 2018-06-20 Created: 2018-06-20 Last updated: 2019-06-17Bibliographically approved
Hartmann, B. J., Wiertz, C. & Arnould, E. J. (2015). Exploring consumptive moments of value-creating practice in online community. Psychology & Marketing, 32(3), 319-340
Open this publication in new window or tab >>Exploring consumptive moments of value-creating practice in online community
2015 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 32, no 3, p. 319-340Article in journal (Refereed) Published
Abstract [en]

Conceptual blind spots persist when it comes to understanding the value of consumptive dimensions of participation, such as lurking, in online community. This article uses a practice-theoretical lens to conceptualize the consumptive moments of online community practices and explores how they shape different value outcomes. Building on a mixed-method investigation through two studies within an online gardening community, findings reveal two specific consumptive moments, direct and vicarious, and their differential role in the creation of community engagement and vitality. These findings suggest that lurking is not adequately described as a unidimensional construct, but is best understood as vicarious consumptive moments of specific online community practices with distinctive value outcomes. Implications for research on online consumption community are discussed.

National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-25937 (URN)10.1002/mar.20782 (DOI)000349367400007 ()2-s2.0-84921879702 (Scopus ID)IHHMMTCIS (Local ID)IHHMMTCIS (Archive number)IHHMMTCIS (OAI)
Available from: 2015-02-25 Created: 2015-02-25 Last updated: 2017-12-04Bibliographically approved
Hartmann, B. J., Jafari, H. & Ots, M. (2014). The Mediatisation of Shopping: A Conceptual Framework for Understanding and Studying How Shoppers Use Apps in Retail Environments. In: : . Paper presented at Nordic Retail and Wholesale Conference (NRWC), November 5th – 6th, Stockholm, Sweden..
Open this publication in new window or tab >>The Mediatisation of Shopping: A Conceptual Framework for Understanding and Studying How Shoppers Use Apps in Retail Environments
2014 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-25289 (URN)
Conference
Nordic Retail and Wholesale Conference (NRWC), November 5th – 6th, Stockholm, Sweden.
Funder
Swedish Retail and Wholesale Development Council
Available from: 2014-12-12 Created: 2014-12-12 Last updated: 2015-06-22
Hartmann, B. J. & Östberg, J. (2013). Authenticating by Re-Enchantment: The Discursive Making of Craft Production. Journal of Marketing Management, 29(7-8), 882-911
Open this publication in new window or tab >>Authenticating by Re-Enchantment: The Discursive Making of Craft Production
2013 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 29, no 7-8, p. 882-911Article in journal (Refereed) Published
Abstract [en]

This paper presents an analysis of the way brand authentication operates through discursive enchantment as a series of ongoing negotiations among different market actors. We suggest that one specific type of enchantment, the concept of craft production, has been given too sparse attention in conceptualisations of authenticity. Through a qualitative multi-method inquiry based into the guitar subculture and a brand genealogy of the pseudo-Swedish guitar brand Hagstrom, we show how the rationalising trajectories of modernity can not only have disenchanting effects, but can also be dis-authenticating. We illustrate how various marketplace participants collectively engage in brand re-enchantment processes that provide the springboard for re-authenticating rationalised production through five enchanting craft discourses: vocation, dedication, tradition, mystification, and association.

Keywords
consumer culture theory, authenticity, enchantment, retro brand, netnography, brand genealogy, craft production
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-18431 (URN)10.1080/0267257X.2012.732596 (DOI)2-s2.0-84880961457 (Scopus ID)
Available from: 2012-06-13 Created: 2012-06-13 Last updated: 2019-02-21Bibliographically approved
Hartmann, B. (2013). Consumption and Practice: Unfolding Consumptive Moments and the Entanglement with Productive Aspects. (Doctoral dissertation). Jönköping: Jönköping International Business School
Open this publication in new window or tab >>Consumption and Practice: Unfolding Consumptive Moments and the Entanglement with Productive Aspects
2013 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis investigates consumption through a practice-theoretical perspective. Practices are routinized sets of human activity involving doings, meanings, and objects. Previous work has suggested conceiving of consumption as moments in practices. Yet, empirical and conceptual blind spots exist when it comes to understanding how consumption operates as practice moments. This thesis sets out to develop this conception of consumption by examining how consumption unfolds as practice moments.

The study of consumption in relation to practices, however, is complicated by long-standing debates in marketing and business literature that impart the notion of consumption being entangled with production in various ways. These debates infuse the idea that in order to understand consumption one must also pay attention to its links with productive aspects.

By treating practices as the empirical and theoretical sites for consumption and its entanglement with productive aspects, this thesis offers an alternative way of researching and theorizing consumption in relation to practice, and in relation to productive aspects. It presents four papers that draw on qualitative and quantitative empirical data collected in the contexts of online community practices, discursive re-enchantment practices, electric guitar playing, and gardening.

The collective findings and analysis of the four papers reveal how consumption unfolds as practice moments in terms of ingredient, momentum, transformation, and consequence. Unfolding consumption in this way offers conceptual specification of its operation in relation to practices. Moreover, it allows theorization of how consumptive moments are linked to productive aspects in two ways: first, by specifying how consumptive moments are inherently productive; and second, by giving insight into the dyadic relation between consumptive and productive practice moments.

Rather than collapsing consumption and production into one and the same or treating them as inherent in roles of consumers, producers, and prosumers, as advocated by previous works, this thesis suggests that consumption and production are useful analytical categories if framed as moments inherent in the practices that comprise our marketplaces and cultures. Several relevant implications emerge from this understanding regarding the concept of prosumption, the development of practice theory, understanding the operation of consumption in consumer culture, theorizing value creation, and the shaping of a practice-oriented marketing approach.

Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School, 2013. p. 323
Series
JIBS Dissertation Series, ISSN 1403-0470 ; 093
National Category
Economics and Business
Identifiers
urn:nbn:se:hj:diva-22601 (URN)978-91-86345-47-1 (ISBN)
Public defence
2013-12-13, B1014, Jönköping University, Jönköping, 10:00
Opponent
Supervisors
Available from: 2013-11-21 Created: 2013-11-21 Last updated: 2013-11-21Bibliographically approved
Jafari, H., Hartmann, B., Johansson, A. & Nyberg, A. (2013). How Showrooming Is Constituted: Preliminary Findings From A Multi-Method Study. In: : . Paper presented at 25th NOFOMA Conference - Gothenburg. Nordic Logistics Research Network
Open this publication in new window or tab >>How Showrooming Is Constituted: Preliminary Findings From A Multi-Method Study
2013 (English)Conference paper, Oral presentation with published abstract (Other academic)
Place, publisher, year, edition, pages
Nordic Logistics Research Network, 2013
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-21546 (URN)
Conference
25th NOFOMA Conference - Gothenburg
Available from: 2013-06-20 Created: 2013-06-20 Last updated: 2018-09-13
Hartmann, B. J. (2012). Consumptive and Productive Moments in Practice. In: : . Paper presented at 7th Consumer Culture Theory Conference, August 16-19, 2012, Saïd Business School, Oxford University, UK.
Open this publication in new window or tab >>Consumptive and Productive Moments in Practice
2012 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-19264 (URN)
Conference
7th Consumer Culture Theory Conference, August 16-19, 2012, Saïd Business School, Oxford University, UK
Available from: 2012-08-26 Created: 2012-08-26 Last updated: 2015-09-09Bibliographically approved
Hartmann, B. J. (2012). How Consumers form Consumption Constellations in Practices: The Guitarosphere and the Quest for Sound. In: : . Paper presented at 2nd Nordic Conference on Consumer Research, May 30 - June 1, Gothenburg, Sweden..
Open this publication in new window or tab >>How Consumers form Consumption Constellations in Practices: The Guitarosphere and the Quest for Sound
2012 (English)Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-18432 (URN)
Conference
2nd Nordic Conference on Consumer Research, May 30 - June 1, Gothenburg, Sweden.
Available from: 2012-06-13 Created: 2012-06-13 Last updated: 2015-09-09
Hartmann, B. J. (2012). It Might Get Loud: A Practice Theoretical Account of Consumer-Based Consumption Constellations in the Guitarosphere. In: 41st EMAC Conference Proceedings: Marketing to Citizens: Going beyond Customers and Consumers.. Paper presented at European Marketing Academy Conference, May 22-25, ISCTE Business School Lisbon, Portugal..
Open this publication in new window or tab >>It Might Get Loud: A Practice Theoretical Account of Consumer-Based Consumption Constellations in the Guitarosphere
2012 (English)In: 41st EMAC Conference Proceedings: Marketing to Citizens: Going beyond Customers and Consumers., 2012Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-18433 (URN)
Conference
European Marketing Academy Conference, May 22-25, ISCTE Business School Lisbon, Portugal.
Available from: 2012-06-13 Created: 2012-06-13
Hartmann, B., Wiertz, C. & Arnould, E. J. (2011). Practice Consumption and Value Creation: Advancing the Practice Theoretical Ontology of Consumption Community.. Paper presented at Association of Consumer Research Conference, October 13-16, St. Louis, USA. Winner of the ACR Franco Nicosia best competitive paper award 2011..
Open this publication in new window or tab >>Practice Consumption and Value Creation: Advancing the Practice Theoretical Ontology of Consumption Community.
2011 (English)Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-17371 (URN)
Conference
Association of Consumer Research Conference, October 13-16, St. Louis, USA. Winner of the ACR Franco Nicosia best competitive paper award 2011.
Available from: 2012-01-20 Created: 2012-01-20
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