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Sundell, Håkan
Publications (1 of 1) Show all publications
Radon, A., Johansson, P., Sundström, M., Alm, H., Behre, M., Göbel, H., . . . Wallström, S. (2016). What happens when retail meets research?: Special session. In: : . Paper presented at ANZMAC Conference 2016 - Marketing in a Post-Disciplinary Era, Christchurch, 5-7 December, 2016.
Open this publication in new window or tab >>What happens when retail meets research?: Special session
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2016 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

special session Information

We are witnessing the beginning of a seismic shift in retail due to digitalization. However, what is meant by digitalization is less clear. Sometimes it is understood as means for automatization and sometimes it is regarded as equal to e-commerce. Sometimes digitalization is considered being both automatization and e-commerce trough new technology. In recent years there has been an increase in Internet and mobile devise usage within the retail sector and e-commerce is growing, encompassing both large and small retailers. Digital tools such as, new applications are developing rapidly in order to search for information about products based on price, health, environmental and ethical considerations, and also to facilitate payments. Also the fixed store settings are changing due to digitalization and at an overall level; digitalization will lead to existing business models being reviewed, challenged and ultimately changed. More specifically, digitalization has consequences for all parts of the physical stores including customer interface, knowledge creation, sustainability performance and logistics. As with all major shifts, digitalization comprises both opportunities and challenges for retail firms and employees, and these needs to be empirically studied and systematically analysed. The Swedish Institute for Innovative Retailing at University of Borås is a research centre with the aim of identifying and analysing emerging trends that digitalization brings for the retail industry.

National Category
Economics and Business
Research subject
Business and IT
urn:nbn:se:hj:diva-45796 (URN)0;0;miljJAIL (Local ID)0;0;miljJAIL (Archive number)0;0;miljJAIL (OAI)
ANZMAC Conference 2016 - Marketing in a Post-Disciplinary Era, Christchurch, 5-7 December, 2016
Available from: 2019-09-06 Created: 2019-09-06 Last updated: 2019-09-06Bibliographically approved

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