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Publications (10 of 45) Show all publications
Manzoor, A., Müllern, T. & Berndt, A. (2018). International Consumers Airline Experiences and Negative Brand Emotions Expressed on Social Media: A Consumer Perspective. In: Barbara Jankowska, Anna Matysek-Jędrych, Katarzyna Mroczek-Dąbrowska (Ed.), Proceedings of the 44th annual conference of european international business academy: International Business in a Transforming World – the Changing Role of States and Firms. Paper presented at 44th European International Business Academy Conference (EIBA 2018), December 13-15, Poznan, Poland, 2018 (pp. 148-149). Poznań University of Economics and Business
Open this publication in new window or tab >>International Consumers Airline Experiences and Negative Brand Emotions Expressed on Social Media: A Consumer Perspective
2018 (English)In: Proceedings of the 44th annual conference of european international business academy: International Business in a Transforming World – the Changing Role of States and Firms / [ed] Barbara Jankowska, Anna Matysek-Jędrych, Katarzyna Mroczek-Dąbrowska, Poznań University of Economics and Business , 2018, p. 148-149Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

No doubt the airline industry has been growing globally and generating profit as international business, and it becomes more challenging for airline companies to deal with international consumers and develop a better marketing strategy to satisfy them. Using a consumer perspective on social media, we noted that consumers expressed different types of negative brand emotions while sharing their negative experiences of Qatar Airways and Turkish Airline. Brand emotions are mental and physical experiences directed towards a brand. Thus, we argue that negative brand emotions are explicitly expressed towards airline brands on social media. By using netnography research method, we revealed five dimensions of negative brand emotions namely unhappy, disappointed, anger, disgust, and terrible or awful. Consumers more expressed these negative brand emotions while complaining about various service failures including staff rude behavior, seating issues, food quality, luggage mishandled, flight delayed and discrimination among passengers. Consistent with previous studies, international consumers showed various behavioral reactions, for instance, complaints, negative electronic word-of-mouth, brand avoidance and claimed for compensations due to service failures. We discussed our findings related to negative experiences, service failures and behavioral reactions of international consumers towards airlines.

Place, publisher, year, edition, pages
Poznań University of Economics and Business, 2018
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-43387 (URN)978-83-952955-0-8 (ISBN)
Conference
44th European International Business Academy Conference (EIBA 2018), December 13-15, Poznan, Poland, 2018
Available from: 2019-03-27 Created: 2019-03-27 Last updated: 2019-03-27Bibliographically approved
Eriksson, N. & Müllern, T. (2017). Interprofessional barriers: A study of quality improvement work among nurses and physicians. Quality Management in Health Care, 26(2), 63-69
Open this publication in new window or tab >>Interprofessional barriers: A study of quality improvement work among nurses and physicians
2017 (English)In: Quality Management in Health Care, ISSN 1063-8628, E-ISSN 1550-5154, Vol. 26, no 2, p. 63-69Article in journal (Refereed) Published
Abstract [en]

This article studies interprofessional barriers between nurses and physicians in the context of quality improvement work. A total of 17 nurses and 10 physicians were interviewed at 2 hospitals in Sweden. The study uncovered a number of barriers relating to both the relative status of each group and their defined areas of responsibility.

Place, publisher, year, edition, pages
Wolters Kluwer, 2017
Keywords
Collaboration, interprofessional barriers, quality improvement work
National Category
Social Sciences Health Care Service and Management, Health Policy and Services and Health Economy
Identifiers
urn:nbn:se:hj:diva-35331 (URN)10.1097/QMH.0000000000000129 (DOI)000399390400002 ()28375952 (PubMedID)2-s2.0-85017966485 (Scopus ID)
Available from: 2017-04-06 Created: 2017-04-06 Last updated: 2017-05-12Bibliographically approved
Müllern, T., Irinca, A., Morawietz, A. & Pajarskaite, M. (2015). Celebrities and Music and Brand Recall Cues - An Experimental Study of TV Commercials. Advances in Social Sciences Research Journal, 2(10), 174-190
Open this publication in new window or tab >>Celebrities and Music and Brand Recall Cues - An Experimental Study of TV Commercials
2015 (English)In: Advances in Social Sciences Research Journal, ISSN 2055-0286, Vol. 2, no 10, p. 174-190Article in journal (Refereed) Published
Abstract [en]

This article reports on an aided brand recall experiment testing the effect of celebrities compared to popular music in TV advertisements. The effect of three cues, celebrity,music, and celebrity + music, was analysed and crosschecked with the moderating effect of familiarity with the cues. The results show a stronger effect of the celebrity cue compared to music. Familiarity with the celebrity leads to higher recall than non-familiarity, whereas the results for familiarity with the music are inconsistent with stronger recall for non-familiar music for some of the cues. The results enrichen the understanding of how celebrities and music can be used as advertising cues.

Place, publisher, year, edition, pages
Manchester, UK: Society for Science and Education, 2015
Keywords
TV commercials, brand recall, celebrities, music, familiarity
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-29178 (URN)10.14738/assrj.210.1531 (DOI)
Available from: 2016-01-22 Created: 2016-01-22 Last updated: 2016-01-22Bibliographically approved
Anisimova, T., Müllern, T. & Plachkova, T. (2014). Popular Music in Audio-Visual Advertising: A Study of the Roles and Functions of Lyrics in TV-Commercials. Advances in social sciences research journal, 1(5), 8-21
Open this publication in new window or tab >>Popular Music in Audio-Visual Advertising: A Study of the Roles and Functions of Lyrics in TV-Commercials
2014 (English)In: Advances in social sciences research journal, ISSN 2055-0286, Vol. 1, no 5, p. 8-21Article in journal (Refereed) Published
National Category
Social Sciences Economics and Business
Identifiers
urn:nbn:se:hj:diva-24332 (URN)10.14738/assrj.15.268 (DOI)
Available from: 2014-08-13 Created: 2014-08-13 Last updated: 2015-06-30Bibliographically approved
Eriksson, N., Holgers, K.-M. & Müllern, T. (Eds.). (2013). Att utveckla vården: Erfarenheter av kvalitet, verksamhetsutveckling och förbättringsarbete. Lund: Studentlitteratur AB
Open this publication in new window or tab >>Att utveckla vården: Erfarenheter av kvalitet, verksamhetsutveckling och förbättringsarbete
2013 (Swedish)Collection (editor) (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2013. p. 262
Series
Administrativ medicin
National Category
Social Sciences
Identifiers
urn:nbn:se:hj:diva-21833 (URN)978-91-44-09077-1 (ISBN)
Available from: 2013-08-27 Created: 2013-08-27 Last updated: 2018-09-10Bibliographically approved
Wictor, I., Andersson, S. & Müllern, T. (2012). Leadership and Organisation in Born Globals. In: : . Paper presented at The Fourteenth McGill International Entrepreneurship Conference, September 16-18, 2011, Odense, Denmark.
Open this publication in new window or tab >>Leadership and Organisation in Born Globals
2012 (English)Conference paper, Oral presentation only (Refereed)
National Category
Social Sciences
Identifiers
urn:nbn:se:hj:diva-19275 (URN)
Conference
The Fourteenth McGill International Entrepreneurship Conference, September 16-18, 2011, Odense, Denmark
Available from: 2012-08-28 Created: 2012-08-28 Last updated: 2015-08-21
Müllern, T. & Nordin, A. (2012). Revisiting empowerment: a study of improvement work in health care teams. Quality Management in Health Care, 21(2), 81-92
Open this publication in new window or tab >>Revisiting empowerment: a study of improvement work in health care teams
2012 (English)In: Quality Management in Health Care, ISSN 1063-8628, E-ISSN 1550-5154, Vol. 21, no 2, p. 81-92Article in journal (Refereed) Published
Abstract [en]

This article reports on a study of team empowerment in a large clinic at a Swedish hospital. The focus of the study was to understand how a high degree of empowerment enabled the teams to develop and sustain a high level of performance. More specifically, a model of empowerment was used to identify important factors that contribute to team empowerment in 3 teams at the clinic. In the analysis of the empirical data, 21 factors were identified and the degree of empowerment in the 3 teams was assessed.

Place, publisher, year, edition, pages
Wolters Kluwer, 2012
National Category
Social Sciences
Identifiers
urn:nbn:se:hj:diva-17592 (URN)10.1097/QMH.0b013e31824d18ee (DOI)22453819 (PubMedID)2-s2.0-84859364464 (Scopus ID)
Available from: 2012-02-06 Created: 2012-02-06 Last updated: 2019-08-22Bibliographically approved
Müllern, T. & Melander, A. (2010). Strategisk förnyelse i kooperativa företag (1ed.). Jönköping: Jönköping International Business School
Open this publication in new window or tab >>Strategisk förnyelse i kooperativa företag
2010 (Swedish)Book (Other academic)
Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School, 2010. p. 143 Edition: 1
Series
JIBS Research Reports, ISSN 1403-0462 ; 2010:5
National Category
Economics and Business
Identifiers
urn:nbn:se:hj:diva-12890 (URN)9789186345136 (ISBN)
Available from: 2010-08-16 Created: 2010-08-16 Last updated: 2015-12-21Bibliographically approved
Maaninen, E. & Müllern, T. (2009). A contextual understanding of projects: the importance of space and time. Scandinavian Journal of Management, 25(3), 327-339
Open this publication in new window or tab >>A contextual understanding of projects: the importance of space and time
2009 (English)In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 25, no 3, p. 327-339Article in journal (Refereed) Published
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-8425 (URN)10.1016/j.scaman.2009.03.011 (DOI)
Available from: 2009-04-08 Created: 2009-04-08 Last updated: 2017-12-13Bibliographically approved
Müllern, T. (2008). Retoriska strategier för att koordinera en virtuell gemenskap. In: Att förstå strategi: Process och kontext (pp. 255-270). Lund: Studentlitteratur
Open this publication in new window or tab >>Retoriska strategier för att koordinera en virtuell gemenskap
2008 (Swedish)In: Att förstå strategi: Process och kontext, Lund: Studentlitteratur , 2008, p. 255-270Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2008
Identifiers
urn:nbn:se:hj:diva-3286 (URN)978-91-44-04818-5 (ISBN)
Available from: 2007-08-27 Created: 2007-08-27 Last updated: 2015-08-21Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-0514-6194

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