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Publications (10 of 83) Show all publications
Hasaan, A., Berndt, A. & Fişne, M. (2024). Understanding and overcoming the obstacles in Muslim female athlete branding. Journal of Islamic Marketing
Open this publication in new window or tab >>Understanding and overcoming the obstacles in Muslim female athlete branding
2024 (English)In: Journal of Islamic Marketing, ISSN 1759-0833, E-ISSN 1759-0841Article in journal (Refereed) Epub ahead of print
Abstract [en]

Purpose: The increased importance of sports and athlete brands highlights the need for athletes to pay attention to branding as it has positive impacts. As athletes, Muslim women have not succeeded in building their brands. This study aims to understand the branding challenges facing Muslim female athletes and how to overcome them. Design/methodology/approach: These branding obstacles and guidelines were explored using qualitative methods – specifically semi-structured interviews with Muslim female athletes and focus groups with experts. Data were analysed using open and axial coding to identify the codes. Findings: The study identifies three major obstacles to branding by Muslim female athletes. Self-related obstacles, such as knowledge of brand building, social media, personal pressure and a lack of role models, impact the brand-building decision. Social-related (family and society) and sport-related obstacles (participation as women and as Muslims) further complicate this task. Experts provide additional insights regarding these obstacles, suggesting strategies to overcome them. Research limitations/implications: The research focuses on athletes from one geographical area and has limitations associated with using qualitative methods. Practical implications: The study suggests how self-, social- and sport-related obstacles are faced by athletes. It provides suggestions for federations, sports codes and other stakeholders to support athletes to overcome these barriers. Originality/value: This study expands the understanding of the struggles Muslim women face in building their brands as part of an under-represented group.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2024
Keywords
Branding, Female, Muslim female athletes, Obstacles
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-63620 (URN)10.1108/JIMA-02-2023-0063 (DOI)001157145900001 ()2-s2.0-85184392181 (Scopus ID)HOA;intsam;938346 (Local ID)HOA;intsam;938346 (Archive number)HOA;intsam;938346 (OAI)
Available from: 2024-02-19 Created: 2024-02-19 Last updated: 2024-02-19
Arshad, N. & Berndt, A. (2023). Expanding understanding of family social capital in crowdfunding of migrant entrepreneurial ventures. Journal of Enterprising Communities: People and Places in the Global Economy, 17(1), 182-207
Open this publication in new window or tab >>Expanding understanding of family social capital in crowdfunding of migrant entrepreneurial ventures
2023 (English)In: Journal of Enterprising Communities: People and Places in the Global Economy, ISSN 1750-6204, E-ISSN 1750-6212, Vol. 17, no 1, p. 182-207Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this study is to understand the role of the migrant entrepreneur's social capital and specifically their family social capital in the success of their crowdfunding ventures.

Design/methodology/approach

This paper develops an exploratory single case study of the Persu Bag started by a Chinese migrant entrepreneur in the USA, which was documented through in-depth interviews, email communication, social media interactions and secondary documents publicly available. This paper draws on crowdfunding and social capital literature to fulfil the purpose and adopt the perspective of the migrant entrepreneur in the study.

Findings

The study shows that the crowdfunding migrant entrepreneur's family network contributes with their operand and operant resources from both the country of residence and country of origin. Besides having financial capacity, institutional knowledge and experience from both the host and home countries, the family network in both countries make the crowdfunding immigrant entrepreneur's families more resourceful, providing additional benefits to the crowdfunding migrant entrepreneurs in the development of the campaign and crowdfunded venture.

Originality/value

This study broadens the understanding of the ways migrant entrepreneurs can rely on their family social capital for building financial capacity and starting a crowdfunded venture.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
Crowdfunding social capital, Family social capital, Operand and operant resources, Migrant entrepreneurship, Family network
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-54233 (URN)10.1108/JEC-04-2020-0056 (DOI)000679396700001 ()2-s2.0-85111471027 (Scopus ID)HOA;;757465 (Local ID)HOA;;757465 (Archive number)HOA;;757465 (OAI)
Available from: 2021-08-16 Created: 2021-08-16 Last updated: 2023-02-21Bibliographically approved
Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A. & Rozkopal, V. (2023). Gender differences in leaders’ crisis communication: a sentiment-based analysis of German higher education leaderships’ online posts. Studies in Higher Education
Open this publication in new window or tab >>Gender differences in leaders’ crisis communication: a sentiment-based analysis of German higher education leaderships’ online posts
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2023 (English)In: Studies in Higher Education, ISSN 0307-5079, E-ISSN 1470-174XArticle in journal (Refereed) Epub ahead of print
Abstract [en]

This study examined the communication styles of rectors and vice-rectors of German public universities during the COVID-19 pandemic to explore the influence of gender on leadership communication. We collected data from social media and university websites; and analysed the language used to identify transformational, transactional, and servant leadership styles. Our results showed that female leaders demonstrated more positive communication than men and a stronger preference for transformational leadership, while male leaders tended to use a transactional style. Additionally, we found that both male and female leaders exhibited a high degree of empathetic concern for their stakeholders, contributing to the overall positive tone of communication. These findings suggest that gender may play a role in how university leaders communicate during times of crisis, highlighting the importance of inclusive and compassionate leadership in higher education.

Place, publisher, year, edition, pages
Taylor & Francis, 2023
Keywords
crises communication, gender, Germany, HEI, Leadership, public university
National Category
Gender Studies Educational Sciences
Identifiers
urn:nbn:se:hj:diva-62348 (URN)10.1080/03075079.2023.2246505 (DOI)001047948700001 ()2-s2.0-85167911969 (Scopus ID)HOA;intsam;900535 (Local ID)HOA;intsam;900535 (Archive number)HOA;intsam;900535 (OAI)
Available from: 2023-08-30 Created: 2023-08-30 Last updated: 2023-09-04
Berndt, A. & Petzer, D. J. (2023). Measuring the value of customer engagement metrics. In: R. A. Rather, H. Ramkissoon (Ed.), Handbook of Customer Engagement in Tourism Marketing: (pp. 73-85). Edward Elgar Publishing
Open this publication in new window or tab >>Measuring the value of customer engagement metrics
2023 (English)In: Handbook of Customer Engagement in Tourism Marketing / [ed] R. A. Rather, H. Ramkissoon, Edward Elgar Publishing, 2023, p. 73-85Chapter in book (Other academic)
Abstract [en]

Customer engagement is an important topic for organisations, providing a range of outcomes, including contributing to their financial performance. For tourism establishments and destinations, having engagement tourisms can result in repeat visits and positive comments. The importance of engagement means that it needs to be measured. The purpose of this chapter is to examine diverse metrics that can be used to measure online and offline engagement and how they can be used by tourism establishments. It includes behaviour and perceptions which are measured using a range of metrics. It is proposed that customer engagement value comprises several metrics across a range of transactional and non-transactional behaviours, including referrals. Each of these metrics and their associated measurement techniques are presented and their application to the hospitality industry is indicated.

Place, publisher, year, edition, pages
Edward Elgar Publishing, 2023
Keywords
Customer influence value, Customer knowledge value, Customer lifetime value, Customer referral value, Value
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-63082 (URN)10.4337/9781802203943.00014 (DOI)2-s2.0-85178977899 (Scopus ID)9781802203936 (ISBN)9781802203943 (ISBN)
Available from: 2023-12-19 Created: 2023-12-19 Last updated: 2023-12-19Bibliographically approved
Berndt, A., Hollebeek, L. D., Kaljund, K. & Rather, R. A. (2023). Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19. In: R. A. Rather (Ed.), Brand Co-Creation Tourism Research: Contemporary Issues and Challenges (pp. 139-158). Apple Academic Press
Open this publication in new window or tab >>Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
2023 (English)In: Brand Co-Creation Tourism Research: Contemporary Issues and Challenges / [ed] R. A. Rather, Apple Academic Press, 2023, p. 139-158Chapter in book (Other academic)
Abstract [en]

Events, occasions on which people gather for a particular purpose, represent a well-established tourism-based distribution channel. Given recent technological advances, virtual tourism events offer a growing platform. As a particular virtual tourism event subtype, e-sports gaming events are online sports-based video-gaming competitions. During COVID-19, the number of e-sports game players and -spectators globally has grown, particularly through lockdown. However, despite this growth, literature-based insight into player- and spectator engagement with e-sports gaming events and their ensuing co-creation lags behind, revealing an important research gap, as explored in this chapter. Based on this gap, we develop a social presence theory-informed model that depicts the effect of e-sports gaming event-perceived intimacy, immediacy, nonverbal communication, and efficiency on player- and spectator engagement and its ensuing impact on e-sports event-perceived co-creation during the pandemic. We conclude with an overview of implications that arise from our work.

Place, publisher, year, edition, pages
Apple Academic Press, 2023
Keywords
consumer engagement, COVID-19, e-sports gaming events, player engagement, social presence theory, spectator engagement
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-62756 (URN)10.1201/9781003336228-8 (DOI)2-s2.0-85173879840 (Scopus ID)9781003336228 (ISBN)
Available from: 2023-10-23 Created: 2023-10-23 Last updated: 2023-10-23Bibliographically approved
Feng, S., Berndt, A. & Ots, M. (2023). Residents and the place branding process: socio-spatial construction of a locked-down city's brand identity. Journal of Place Management and Development, 16(3), 440-462
Open this publication in new window or tab >>Residents and the place branding process: socio-spatial construction of a locked-down city's brand identity
2023 (English)In: Journal of Place Management and Development, ISSN 1753-8335, E-ISSN 1753-8343, Vol. 16, no 3, p. 440-462Article in journal (Refereed) Published
Abstract [en]

PurposeBuilding on Kavaratzis and Hatch's (2013) identity-based place branding model, this paper aims to explore the spatial and social dimensions of the place brand identity formation process and how residents used social media to participate in the process of shaping a city brand during a crisis. Design/methodology/approachAdopting an interpretive and social constructionist approach, this study analyses a sample of 187 short videos created and posted by Wuhan residents on the social media app Douyin during a COVID-19 lockdown. The authors read the videos as cultural texts and analysed underlying social processes in the construction of place brand identity by residents. FindingsThis study develops an adapted conceptual model of place identity formation unfolding in four sub-processes: expressing, impressing, mirroring and reflecting, and each sub-process subsumes two dimensions: the social and the spatial. In addition, this study empirically describes how residents participated in place branding processes in two ways, namely, their construction of city brand identity via communicative practice and their exertion of changes to a city brand during a crisis. The model reveals how place brands emerge and can be transformed. Originality/valueThis paper amplifies Kavaratzis and Hatch's (2013) identity-based place branding model by testing it in an empirical study and highlighting the social and spatial dimensions. This paper contributes to research about participatory place branding by exploring how residents participated in the place branding process. This study analysed short videos on social media, a new communication format, rather than textual narratives dominating past studies.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
Place branding process, Place brand identity, Participatory place branding, Resident, City, Crisis, Transformation, COVID-19, Lockdown, Social media, Video, Douyin, TikTok
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-62202 (URN)10.1108/JPMD-02-2022-0018 (DOI)001025925300001 ()2-s2.0-85164996187 (Scopus ID)HOA;;897559 (Local ID)HOA;;897559 (Archive number)HOA;;897559 (OAI)
Available from: 2023-08-18 Created: 2023-08-18 Last updated: 2023-08-23Bibliographically approved
Feng, S., Berndt, A. & Ots, M. (2023). Residents' videographic practices on TikTok (Douyin): Enacting and communicating social sustainability during a COVID-19 lockdown. Journal of Media Business Studies
Open this publication in new window or tab >>Residents' videographic practices on TikTok (Douyin): Enacting and communicating social sustainability during a COVID-19 lockdown
2023 (English)In: Journal of Media Business Studies, ISSN 1652-2354Article in journal (Refereed) Epub ahead of print
Abstract [en]

This paper explores the intersection between sustainability and social media activity by studying how user-generated content (UGC) creation enacted and communicated social sustainability in times of restricted social interaction. The context is Wuhan in China, a city that implemented a 76-day lockdown in the early stages of the COVID-19 pandemic. Based on a sample of 187 short videos created and posted by Wuhan residents on Douyin (TikTok) during the lockdown, this paper answers this question - how did UGC creators produce short videos on social media to facilitate social connections with others? UGC creators' video-making practices are conceptualised in the typology of Evoking, Performing, Collaborating, and Narrating, and each practice enabled creators to connect and socialise virtually with others, thus contributing to all participants' social sustainability in a pandemic. This study contributes to media management scholarship by adding knowledge to the understanding of two areas: the productive role of media audiences, especially their content production practices and logics; the nature of short videos as media products.

Place, publisher, year, edition, pages
Taylor & Francis, 2023
Keywords
Short video, social media, social sustainability, UGC, lockdown, Douyin, residents, TikTok, >
National Category
Media and Communications
Identifiers
urn:nbn:se:hj:diva-62165 (URN)10.1080/16522354.2023.2207160 (DOI)001022674000001 ()2-s2.0-85164529468 (Scopus ID)HOA;;897175 (Local ID)HOA;;897175 (Archive number)HOA;;897175 (OAI)
Available from: 2023-08-16 Created: 2023-08-16 Last updated: 2023-08-23
Wiid, R., Müllern, T. & Berndt, A. (2023). The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues and Research in Advertising, 44(1), 1-23
Open this publication in new window or tab >>The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis
2023 (English)In: Journal of Current Issues and Research in Advertising, ISSN 1064-1734, Vol. 44, no 1, p. 1-23Article in journal (Refereed) Published
Abstract [en]

Gender is a feature of beauty marketing, used in marketing segmentation and communication images, where binary images are predominant. Recently, the social identity of gender has become increasingly nuanced as a more complex set of identities, including genderqueer and nonbinary, influences marketing communications. As part of cultural expression, advertising reflects and impacts how consumers perceive themselves and others, with Generation Z consumers increasingly rejecting gender labels and stereotypes. Consequently, our study involves the visual meaning making of 222 Instagram images of beauty brands’ marketing communications with models other than “female” in traditional Western society’s conceptualization of gender. The findings reveal a group of models who are not female; while most of these images are genderqueer, a group that may be considered agender is evident. Both groups have distinctive although differing characteristics, suggesting the development of new stereotypes. This study contributes to understanding the changing representations of models: While beauty brands primarily use female models, the increased use of genderqueer and agender models can attract alternative target markets. It also highlights advertising’s place in cultural expressions that both reflect and impact how consumers perceive themselves and others. 

Place, publisher, year, edition, pages
Taylor & Francis, 2023
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58042 (URN)10.1080/10641734.2022.2089786 (DOI)000819767700001 ()2-s2.0-85133244401 (Scopus ID)HOA;intsam;822875 (Local ID)HOA;intsam;822875 (Archive number)HOA;intsam;822875 (OAI)
Available from: 2022-07-26 Created: 2022-07-26 Last updated: 2023-06-30Bibliographically approved
Arshad, N., Shneor, R. & Berndt, A. (2023). The reward crowdfunding campaign management process: an engagement perspective. International Journal of Entrepreneurial Behaviour & Research, 30(11), 1-18
Open this publication in new window or tab >>The reward crowdfunding campaign management process: an engagement perspective
2023 (English)In: International Journal of Entrepreneurial Behaviour & Research, ISSN 1355-2554, E-ISSN 1758-6534, Vol. 30, no 11, p. 1-18Article in journal (Refereed) Published
Abstract [en]

Purpose: Crowdfunding is an increasingly popular channel for project fundraising for entrepreneurial ventures. Such efforts require fundraisers to develop and manage a crowdfunding campaign over a period of time and several stages. Thus, the authors aim to identify the stages fundraisers go through in their crowdfunding campaign process and how their engagement evolves throughout this process. Design/methodology/approach: Following a multiple case study research design analysing six successful campaigns, the current study suggests a taxonomy of stages the fundraisers go through in their crowdfunding campaign management process while identifying the types of engagement displayed and their relative intensity at each of these stages. Findings: The study proposes a five-stage process framework (pre-launch, launch, mid-campaign, conclusion and post-campaign), accompanied by a series of propositions outlining the relative intensity of different types of engagement throughout this process. The authors show that engagement levels appear with high intensity at pre-launch, and to a lesser degree also at the post-launch stage while showing low intensity at the stages in between them. More specifically, cognitive and behavioural engagement are most prominent at the pre- and post-launch stages. Emotional engagement is highest during the launch, mid-launch and conclusion stages. And social engagement maintains moderate levels of intensity throughout the process. Originality/value: This study focuses on the campaign process using engagement theory, thus identifying the differing engagement patterns throughout the dynamic crowdfunding campaign management process, not just in one part.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
Campaign, Crowdfunding, Engagement, Fundraising, Process
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-63292 (URN)10.1108/IJEBR-05-2023-0480 (DOI)001129027100001 ()2-s2.0-85180666071 (Scopus ID)HOA;intsam;926224 (Local ID)HOA;intsam;926224 (Archive number)HOA;intsam;926224 (OAI)
Available from: 2024-01-10 Created: 2024-01-10 Last updated: 2024-01-10Bibliographically approved
Berndt, A., Helmefalk, M. & McCauley, B. (2022). Building destination identity through esports events: The case of Jönköping, the ‘City of DreamHack’. In: : . Paper presented at 5th Advances in Destination Management, June 8-10, 2022, Kalmar, Sweden.
Open this publication in new window or tab >>Building destination identity through esports events: The case of Jönköping, the ‘City of DreamHack’
2022 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Increasingly popular esports events can be used to brand a destination. Esports events involve diverse stakeholders (e.g., local authorities and media), and understanding their role in esports events is necessary. Hence, the purpose of the paper is to uncover the role of these stakeholders in esports events, based on interviews conducted with these stakeholders. DreamHack, a hallmark esports event held in the city of Jönköping, Sweden, serves as the focus of this study. The importance of DreamHack to Jönköping is acknowledged due to its city connection, highlighting the need to leverage the event further both physically and digitally. 

Keywords
esports, DreamHack, stakeholders, audience, local tourism, esports events, tourism marketing National Category
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58732 (URN)
Conference
5th Advances in Destination Management, June 8-10, 2022, Kalmar, Sweden
Available from: 2022-10-28 Created: 2022-10-28 Last updated: 2022-10-28Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-6633-632X

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