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Luna-Cortés, GonzaloORCID iD iconorcid.org/0000-0002-6386-7483
Publications (10 of 39) Show all publications
Luna-Cortés, G. & Brady, M. (2024). Measuring Travel Insurance Literacy: Effect on Trust in Providers and Intention to Purchase. Journal of Travel Research
Open this publication in new window or tab >>Measuring Travel Insurance Literacy: Effect on Trust in Providers and Intention to Purchase
2024 (English)In: Journal of Travel Research, ISSN 0047-2875, E-ISSN 1552-6763Article in journal (Refereed) Epub ahead of print
Abstract [en]

Recent research suggests that some deficiencies in the insurance industry might be associated with tourists’ lack of knowledge. However, the literature does not present a tool that captures objective knowledge of travel insurance literacy. This research presents a comprehensive, multi-step scale development process resulting in a 15-item scale, which measures objective knowledge about travel insurance terms, regulations, and processes. The results show that travel insurance literacy is associated with trust in sellers. Although no relationship was found between travel insurance literacy and perceived travel risks, these two constructs influence purchase intention. The results also show that there is no relationship between subjective knowledge (self-assessment literacy) and objective knowledge (ratings on the scale). Hence, the research presents a new measurement tool that differs from self-assessment scales prevailing in the tourism literature, opening new opportunities for literacy constructs in the field. Finally, the findings present key managerial implications for the insurance industry.

Place, publisher, year, edition, pages
Sage Publications, 2024
Keywords
knowledge, literacy, perceived risk, purchase intention, travel insurance, trust
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-63437 (URN)10.1177/00472875231220944 (DOI)001141971300001 ()2-s2.0-85182171804 (Scopus ID)HOA;intsam;933495 (Local ID)HOA;intsam;933495 (Archive number)HOA;intsam;933495 (OAI)
Available from: 2024-01-29 Created: 2024-01-29 Last updated: 2024-01-29
Luna-Cortés, G. (2023). RESEARCH ON YACHTING: A SYSTEMATIC REVIEW OF THE LITERATURE. Tourism in Marine Environments, 18(1-2), 47-58
Open this publication in new window or tab >>RESEARCH ON YACHTING: A SYSTEMATIC REVIEW OF THE LITERATURE
2023 (English)In: Tourism in Marine Environments, ISSN 1544-273X, E-ISSN 2169-0197, Vol. 18, no 1-2, p. 47-58Article, review/survey (Refereed) Published
Abstract [en]

The multidisciplinary nature of research on yachting leads to a need for a synthesis of prior findings. To fill this gap, this article presents a systematic review of the literature. Although the search conducted uses terms such as sailboat and cruising, the study focuses on yachting, including both ownership or chartering. The review provides first a descriptive view of the fields, journal outlets, authors, and years of publications. Next, the study shows four mainstreams identified: (1) innovation, (2) consumer experience (3) sustainability, and (4) yacht-related events. Based on the description of prior findings, future research needs are identified.

Place, publisher, year, edition, pages
Cognizant Communication Corporation, 2023
Keywords
America’s Cup, Consumer experience, Innovation, Sustainability, Tourism, Yachting
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-62508 (URN)10.3727/154427323X16756164952197 (DOI)2-s2.0-85170288394 (Scopus ID)
Available from: 2023-09-20 Created: 2023-09-20 Last updated: 2023-09-20Bibliographically approved
Luna-Cortés, G. (2023). The use of virtual social networks during the anticipatory phase to reduce perceived crime risk and increase trust in organizers. International Journal of Event and Festival Management
Open this publication in new window or tab >>The use of virtual social networks during the anticipatory phase to reduce perceived crime risk and increase trust in organizers
2023 (English)In: International Journal of Event and Festival Management, ISSN 1758-2954, E-ISSN 1758-2962Article in journal (Refereed) Epub ahead of print
Abstract [en]

Purpose

Academics recently identified a lack of research regarding who should guide interactions in virtual social networks when risks appear. Data shows that organizers are usually less active than other users in this context, which can lead to negative reactions among attendees. This research examines if and how virtual social network communication guided by an official source (vs a nonofficial source vs control group) reduces perceived crime risks and trust before the event, leading to lower ambivalence and higher intention to attend. The study was conducted in Colombia, a country where many individuals face this type of risk.

Design/methodology/approach

First-year university students (N = 210) from Colombia were invited to a “Welcome Cocktail”. Two weeks before the cocktail, they were divided into three groups (70 per condition) to receive information. In Group 1, participants were invited to be part of a WhatsApp group administered by one of the organizers. In Group 2, they participated in a WhatsApp group administered by a student. Group 3 was the control (i.e. no virtual communication established before the event). One week after the meeting, they were gathered again and answered a questionnaire, which measured perceived crime risk, trust, ambivalence and intention to attend.

Findings

Participants in the WhatsApp group administered by an official source perceived lower risk and higher trust in the organizers, which led to lower ambivalence towards the event and higher intention to attend it. The relationship between ambivalence and intention to attend is moderated by the nationality of the participants (locals vs foreigners), such as, at equal levels of ambivalence, foreigners show lower intention to attend the event.

Originality/value

This is the first study that compares different approaches on a virtual social network to reduce perceived crime risk in event management. The results present new findings on how the presence of an official source can mitigate this risk, and which potential attendees (i.e. locals vs foreigners) are especially benefited from it. The findings are particularly useful for managers in regions where attendees face crime risks every day, and might feel low trust towards public and private institutions, such as in Colombia.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
Virtual social networks, Crime risk, Trust in organizers, Ambivalence, Intention to attend
National Category
Social Anthropology
Identifiers
urn:nbn:se:hj:diva-60242 (URN)10.1108/IJEFM-12-2022-0097 (DOI)000975110800001 ()2-s2.0-85153617276 (Scopus ID)HOA;;1752927 (Local ID)HOA;;1752927 (Archive number)HOA;;1752927 (OAI)
Available from: 2023-04-25 Created: 2023-04-25 Last updated: 2023-05-08
Luna-Cortés, G. (2022). Companion Dog Routine Inventory: Scale Validation and the Effect of Routine on the Human–Dog Relationship. Anthrozoos, 35(4), 527-544
Open this publication in new window or tab >>Companion Dog Routine Inventory: Scale Validation and the Effect of Routine on the Human–Dog Relationship
2022 (English)In: Anthrozoos, ISSN 0892-7936, E-ISSN 1753-0377, Vol. 35, no 4, p. 527-544Article in journal (Refereed) Published
Abstract [en]

The dimensions and effects of the construct “child routine” have been broadly investigated in the field of social psychology. Three studies were conducted to adapt this construct to the field of human–animal relationships and to measure dog routine. The procedure included the initial item generation and item reduction process. Study 1 was conducted to examine the dimensionality, reliability, and validity of the scale. A total of 245 dog owners from Bogotá (Colombia) participated in this study. The results revealed four dimensions to measure the construct: (1) daily activities, (2) exercise, (3) discipline, and (4) family time. The reliability and validity of the scale were accepted. Study 2 was conducted to test the reliability of the scale in another country and in a different language (German). This study included an analysis of the nomological validity of the scale by examining the association between dog routine and canine behavioral problems. A total of 154 dog owners from Ingolstadt (Germany) participated in this study. The results supported the reliability and validity of the scale. Additionally, the results showed that a consistent routine is associated with reduced behavioral problems. Study 3 was performed to validate the scale in a third language (English) and to examine the associations between dog routine and behavioral problems, owner satisfaction, and intention to abandon the dog. A total of 182 English-speaking dog owners from Ingolstadt (Germany) participated in this study. The results showed that a consistent routine is associated with reduced behavioral problems, which is associated with higher owner satisfaction and reduced intention to abandon the animal. The implications of these results in the field of human–animal relationships and thoughts on future research are presented.

Place, publisher, year, edition, pages
Taylor & Francis, 2022
Keywords
Abandonment, discipline, dog, human–animal interaction, routine, scale, language, adult, Article, confirmatory factor analysis, construct validity, daily life activity, diagnostic procedure, dog routine inventory, exercise, exploratory factor analysis, family, female, human, human experiment, human-animal interaction, internal consistency, interview, male, nonhuman, problem behavior, questionnaire, satisfaction, self concept, social psychology, Bavaria, Colombia, Germany, Ingolstadt
National Category
Social Psychology Animal and Dairy Science
Identifiers
urn:nbn:se:hj:diva-60075 (URN)10.1080/08927936.2021.2012340 (DOI)000738447400001 ()2-s2.0-85122235642 (Scopus ID)
Available from: 2023-04-12 Created: 2023-04-12 Last updated: 2023-04-12Bibliographically approved
Luna-Cortés, G. & Aristizabal Cuellar, J. A. (2022). Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking. European Journal of Marketing, 56(11), 3078-3106
Open this publication in new window or tab >>Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking
2022 (English)In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 56, no 11, p. 3078-3106Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this paper is to examine the relationship of masculine eating/drinking beliefs on male consumers’ concern with unhealthy eating/drinking habits and, in turn, with binge drinking. Additionally, this research tests if and how a change in these beliefs influences binge drinking intention and intention to eat unhealthy food.

Design/methodology/approach: Three studies were conducted in Bogotá (Colombian males; convenience sampling). The purpose of Study 1 (N = 209) was to develop a scale to measure masculine eating/drinking beliefs. Study 2 (N = 191) tested the mediating role of concern with unhealthy eating/drinking habits in the relationship of masculine eating/drinking beliefs with binge drinking. Study 3 (N = 179) was an experimental study, which examined the effect of information about some negative consequences of masculine beliefs on the answers to the masculine eating/drinking beliefs inventory and, in turn, on binge drinking intention and intention to eat unhealthy food.

Findings: A one-dimensional (eight-items) scale was developed and validated. The results of this paper show that masculine eating/drinking beliefs are associated with lower concern with unhealthy eating/drinking and, in turn, with higher binge drinking. Information that influences these beliefs leads to lower binge drinking and unhealthy food ingestion intentions.

Research limitations/implications: This research presents the first scale that measures masculine eating/drinking beliefs. It provides initial evidence on how an intervention focused on the negative consequences of sexism can influence these beliefs, affecting binge drinking and overeating intentions.

Practical implications: This research provides new findings on a topic associated with several health problems in many countries, including the effect on consumers’ weight gaining and related illnesses.

Originality/value: This research presents the first scale that measures masculine eating/drinking beliefs. It provides initial evidence about factors (through mediating variables) that link masculine eating/drinking beliefs with some unhealthy eating/drinking habits. In addition, the results show how information about some negative consequences of these beliefs can influence consumers’ binge drinking and unhealthy food ingestion intentions, which leads to key recommendations for future interventions. As a result, this research provides new findings on a topic associated with several health problems in many countries, including the effect on consumers’ weight gaining and related illnesses.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022
Keywords
Binge drinking, Concern with health, Male norms, Male roles, Obesity, Scale development, Unhealthy eating
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-60070 (URN)10.1108/EJM-07-2021-0513 (DOI)000835541600001 ()2-s2.0-85143068975 (Scopus ID)
Available from: 2023-04-12 Created: 2023-04-12 Last updated: 2023-04-12Bibliographically approved
Matta, S., Rogova, N. & Luna-Cortés, G. (2022). Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries: The moderating role of mindfulness, trust in scientists, and power distance. Personality and Individual Differences, 186, Article ID 111352.
Open this publication in new window or tab >>Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries: The moderating role of mindfulness, trust in scientists, and power distance
2022 (English)In: Personality and Individual Differences, ISSN 0191-8869, E-ISSN 1873-3549, Vol. 186, article id 111352Article in journal (Refereed) Published
Abstract [en]

Consumers' compliance with recommended behavior during the COVID-19 pandemic helps contain the spread of the virus and positively impacts marketplace outcomes. This study investigates the effect of consumers' tolerance of uncertainty on COVID-19 concern, compliance with recommended behavior, and panic buying intentions, across four countries (Germany and USA with a low power distance index; India and The Philippines with a high power distance index; N = 1272). We test the moderating role of power distance, mindfulness, and trust in scientists, among these relationships. Our results show that tolerance of uncertainty is negatively associated with COVID-19 concern, and COVID-19 concern is positively associated with compliance and panic buying intentions. In high power distance countries, tolerance of uncertainty is negatively associated with compliance. The negative association of tolerance of uncertainty with COVID-19 concern is more pronounced at low levels of mindfulness, and consumers with high COVID-19 concern and high trust in scientists demonstrated the highest compliance. Our findings reveal that stressing the importance of mindfulness, though positive overall, might not yield more compliance. Interventions to make consumers more concerned about the consequences of the pandemic and, at the same time, enhancing their trust in scientists, can lead to higher levels of compliance.

Place, publisher, year, edition, pages
Elsevier, 2022
Keywords
Compliance, Consumer behavior, COVID-19, Mindfulness, Panic buying, Power distance, Tolerance of uncertainty, Trust in scientists
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-60073 (URN)10.1016/j.paid.2021.111352 (DOI)000717691500003 ()2-s2.0-85117887610 (Scopus ID)
Available from: 2023-04-12 Created: 2023-04-12 Last updated: 2023-04-12Bibliographically approved
Luna-Cortés, G., López-Bonilla, L. M. & López-Bonilla, J. M. (2022). Research on luxury hospitality: A systematic review of the literature. Journal of Hospitality and Tourism Management, 52, 469-477
Open this publication in new window or tab >>Research on luxury hospitality: A systematic review of the literature
2022 (English)In: Journal of Hospitality and Tourism Management, ISSN 1447-6770, Vol. 52, p. 469-477Article, review/survey (Refereed) Published
Abstract [en]

The increase in the luxury hospitality industry has led to a significant body of new research. Due to some constraints –discussed in detail in this paper–, there is a lack of consensus on the definition and the factors associated with luxury hospitality. This leads to further gaps. To shed some light, this paper presents a systematic review of the literature of 681 articles. Co-occurrence analysis indicates three main topics of research, associated with (1) consumer experience (mainly focused on satisfaction, service quality, and loyalty), (2) sustainability, and (3) recent research on the effects of Covid-19. Regarding the definition, the results show that it varies depending on the perspective taken (e.g., company vs. consumer). Additionally, the theories most frequently used are related to conspicuous consumption and social value. However, recent findings suggest that the hedonic value might be key in some contexts (e.g., seeking escapism), while for some segments (e.g., ultra-high-net-individuals) the functional value might be more important. Finally, the review reveals that new methods need to be applied, such as experimental designs, and research on individual differences (e.g., culture) is still limited. Based on the results, future research recommendations are presented.

Place, publisher, year, edition, pages
Elsevier, 2022
Keywords
Consumer experience, Exclusive, Hospitality, Hotel, Luxury, Restaurant
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-60071 (URN)10.1016/j.jhtm.2022.08.004 (DOI)000855555000002 ()2-s2.0-85138550055 (Scopus ID)
Available from: 2023-04-12 Created: 2023-04-12 Last updated: 2023-04-12Bibliographically approved
Luna-Cortés, G., López-Bonilla, L. M. & López-Bonilla, J. M. (2022). The consumption of dark narratives: A systematic review and research agenda. Journal of Business Research, 145, 524-534
Open this publication in new window or tab >>The consumption of dark narratives: A systematic review and research agenda
2022 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 145, p. 524-534Article, review/survey (Refereed) Published
Abstract [en]

Research on dark narratives has focused on various contexts and products. Different perspectives, theories and methods have been applied during the last twenty-five years. The multi-disciplinary nature of the studies and the different approaches lead to a need for research to clarify the definition, classify the types of dark narratives, recognize consumers’ motivations, and identify antecedents and consequent behavior. We conducted a systematic review of 128 published works on dark narratives. Based on the review, this paper presents a structured overview of research in different fields, the contexts where the consumption of dark narratives has been examined, and the theories and methods used. Based on this review, we provide a revised definition, a structured classification of dark narratives and a synthesis of prior findings. Finally, we present a future research agenda. 

Place, publisher, year, edition, pages
Elsevier, 2022
Keywords
Consumption of Violence, Dark Spots, Disaster, Genocide, Thanatourism
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-60072 (URN)10.1016/j.jbusres.2022.03.013 (DOI)000799198500001 ()2-s2.0-85126378607 (Scopus ID)
Available from: 2023-04-12 Created: 2023-04-12 Last updated: 2023-04-12Bibliographically approved
Luna-Cortés, G. (2022). The Influence of the Dimensions of Perceived Value on Keepers' Satisfaction and Intention to Abandon. Society and Animals, 5(3), 1-18
Open this publication in new window or tab >>The Influence of the Dimensions of Perceived Value on Keepers' Satisfaction and Intention to Abandon
2022 (English)In: Society and Animals, ISSN 1063-1119, E-ISSN 1568-5306, Vol. 5, no 3, p. 1-18Article in journal (Refereed) Published
Abstract [en]

This research examines the effect of dimensions of keepers' perceived value (utilitarian, emotional, social) of their dogs on the dogs' behavioral problems, keepers' satisfaction, and intent to abandon their dogs, using confirmatory factor analysis (CFA) and structural equation modeling (SEM). A questionnaire was administered to 330 keepers walking their dogs in a national park in Bogotá, Colombia, which examined their perceptions of and attitudes toward their dogs. Keepers who placed a higher utilitarian value on their dog were more satisfied with their dog. Positive feelings toward their dogs (emotional value) negatively affected the keepers' intention to abandon their dogs. Contrary to prior findings, the social value of dogs did not influence dogs' behavioral problems. Finally, as expected, dogs' behavioral problems negatively influenced keepers' satisfaction, which affected keepers' intention to abandon their dogs. Theoretical and practical implications of the dimensions of perceived value in the field of dogs' welfare are discussed. 

Place, publisher, year, edition, pages
Brill Academic Publishers, 2022
Keywords
behavioral problems, emotional value, intention to abandon, satisfaction, social value, utilitarian value
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-60074 (URN)10.1163/15685306-bja10117 (DOI)2-s2.0-85143176016 (Scopus ID)
Available from: 2023-04-11 Created: 2023-04-11 Last updated: 2023-04-11Bibliographically approved
Luna-Cortés, G. (2021). Measuring tourists' stress in colombia. Tourism, 69(1), 32-46
Open this publication in new window or tab >>Measuring tourists' stress in colombia
2021 (English)In: Tourism, ISSN 1332-7461, E-ISSN 1849-1545, Vol. 69, no 1, p. 32-46Article in journal (Refereed) Published
Abstract [en]

Th is research aims to examine vacationers' perceived stress in Colombia. Based on the literature review, the following dimensions are examined: (1) transportation at the destination -including the variables lack of control, insecurity, cleanness, noise, temperature and space; (2) the conditions of the accommodation -including the variables lack of sleep, insecurity, distance to sightseeing, cleanness and the perceived quality of the room, the services and the food; and (3) the behavior and culture of the locals at the destination -including the variables language proximity, insecurity, the way the locals prepare the good, litter and noise. A quantitative research was performed, based on 651 foreign travelers in the capital of Colombia. The results show that a second-order model, which includes nine factors and three dimensions, presents the highest goodness-of-fi t indices. As a part of the conclusions, this paper presents the theoretical and managerial implications of the model obtained in this research to measure tourists' stress in Colombia.

Place, publisher, year, edition, pages
Institute for Tourism, 2021
Keywords
Accommodation, Colombia, Culture, Stress, Transportation
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-60076 (URN)10.37741/T.69.1.3 (DOI)000665778400003 ()2-s2.0-85105224529 (Scopus ID)
Available from: 2023-04-11 Created: 2023-04-11 Last updated: 2023-04-11Bibliographically approved
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ORCID iD: ORCID iD iconorcid.org/0000-0002-6386-7483

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