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Publications (10 of 26) Show all publications
Appolloni, A., Basile, V., Caboni, F. & Pizzichini, L. (2023). An innovative approach to online consumer behaviour segmentation: the self-determination theory in an uncertain scenario. European Journal of Innovation Management, 26(7), 308-327
Open this publication in new window or tab >>An innovative approach to online consumer behaviour segmentation: the self-determination theory in an uncertain scenario
2023 (English)In: European Journal of Innovation Management, ISSN 1460-1060, E-ISSN 1758-7115, Vol. 26, no 7, p. 308-327Article in journal (Refereed) Published
Abstract [en]

Purpose: In the most recent years, social, innovative, economic and political changes in the European context have characterized consumers' behaviours. The paper aims to understand if the use of electronic commerce differs in a situation characterized by uncertainty. Design/methodology/approach: An innovative approach to categorising online consumer behaviour considers the self-determination theory and basic psychological needs in an uncertain scenario. The research is based on a quantitative analysis obtained by clustering algorithms on a sample of 1,000 digital users in European countries. A structured questionnaire was administered online and distributed through the leading online social platforms and direct mailing. Findings: The results show online activities during changes in consumer behaviour patterns and retailers' strategies. This research will allow online retail managers and practitioners to obtain important information to help them define appropriate customer-oriented strategic actions to enhance value in the electronic context for both customers and firms. Originality/value: The innovation of this research approaches the categorization of online consumer behaviour by exploiting the self-determination theory in an uncertain scenario. Precisely, the novelty of this research is to highlight three detailed categories of electronic commerce consumers, namely, unwilling, halfback and digital, to collect, store and disseminate information about these categories of Online Consumers Behaviours.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
Cluster analysis, Electronic commerce, Innovative approach, Market innovation, Online consumer behaviour, Uncertain scenario
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-60321 (URN)10.1108/EJIM-11-2022-0609 (DOI)000971895000001 ()2-s2.0-85152961713 (Scopus ID)HOA;;878650 (Local ID)HOA;;878650 (Archive number)HOA;;878650 (OAI)
Available from: 2023-05-05 Created: 2023-05-05 Last updated: 2023-05-15Bibliographically approved
Pizzichini, L., Temperini, V., Caboni, F. & Papa, A. (2023). The role of digital knowledge servitization in supply chain management. International Journal of Physical Distribution & Logistics Management, 53(5/6), 589-611
Open this publication in new window or tab >>The role of digital knowledge servitization in supply chain management
2023 (English)In: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 53, no 5/6, p. 589-611Article in journal (Refereed) Published
Abstract [en]

Purpose: This paper aims to contribute to overcoming the gap existing in the supply chain literature related to digital servitization by bridging digital servitization with knowledge management and identifying the rise of digital knowledge servitization as a driver for changes in the supply chain business model towards open innovation.

Design/methodology/approach: The study follows an inductive grounded theory approach for theory building. To analyse the impact of digital knowledge servitization, in-depth interviews of managers in the main business units of the Volvo Group supply chain ecosystem were carried out.

Findings: The results show how the digital servitization process affects the supply chain business model, highlighting the central role of knowledge in the service ecosystem and the rise of the theoretical concept of digital knowledge servitization. In particular, through the Innovation Lab (Volvo Group) study, the paper contributes to bringing together the theoretical knowledge-based view of servitization with the digital servitization concept, which demonstrates the role of this combined perspective in the transformation of the supply chain; this is carried out by introducing a new business model based on open innovation in inbound and outbound processes.

Practical implications: The research offers interesting insights from a managerial perspective, as increasingly advanced and complex digital solutions require shorter times in supply chain management (SCM). Companies need to be able to quickly manage information and knowledge flows deriving from internal and external interactions and involvement with external actors upstream and downstream of the supply chain ecosystem. Therefore, the digital knowledge servitization of the supply chain also highlights implications for managers in terms of human resources management.

Originality/value: The novel research goal is to contribute to the supply chain literature by integrating the digital servitization with the knowledge view and analysing the impact on the inbound and outbound supply chain through the introduction of an open innovation business model.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
Digital knowledge servitization, Digital servitization, Digital supply chain ecosystem, Manufacturing, Open innovation, Supply chain management
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-60173 (URN)10.1108/IJPDLM-06-2022-0202 (DOI)000962189700001 ()2-s2.0-85151413519 (Scopus ID)HOA;;875847 (Local ID)HOA;;875847 (Archive number)HOA;;875847 (OAI)
Available from: 2023-04-18 Created: 2023-04-18 Last updated: 2023-09-01Bibliographically approved
Caboni, F. & Pizzichini, L. (2022). How the COVID-19 pandemic may accelerate millennials’ adoption of augmented reality. International Journal of Retail & Distribution Management, 50(13), 95-115
Open this publication in new window or tab >>How the COVID-19 pandemic may accelerate millennials’ adoption of augmented reality
2022 (English)In: International Journal of Retail & Distribution Management, ISSN 0959-0552, E-ISSN 1758-6690, Vol. 50, no 13, p. 95-115Article in journal (Refereed) Published
Abstract [en]

Purpose: Augmented reality (AR) technology currently plays a central role in the retail sector, rapidly changing consumers’ behaviours and retailers’ strategies. The purpose of this paper is to identify the behavioural changes that have occurred due to the coronavirus disease 2019 (COVID-19) pandemic in the retail sector, and how AR technology can be used as a valid and useful response to these new consumer habits.

Design/methodology/approach: Exploratory research was conducted to determine how AR has helped people shop differently than they did before the coronavirus disease 2019 (COVID-19) pandemic by evaluating two retail-sector AR applications (apps). In-depth interviews were conducted and assessed using thematic analysis.

Findings: This paper identifies a new paradigm involving COVID-19 and AR by identifying several factors that are related to the rapid spread of COVID-19 and have modified consumers’ shopping habits. Additionally, it shows how interactive technologies, such as AR, are useful tools that can be employed to overcome retailing crises driven by external environmental factors, such as COVID-19, and enhance shopping experiences.

Originality/value: This research reveals the role of AR technologies in transformed economic and social contexts. By investigating the COVID-19 pandemic and its associated consequences, i.e. isolation, quarantines and lockdowns; the fear of contracting the virus and the new needs of people to shop while social distancing, this study enriches AR research with a fourth characteristic, augmented social distance.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022
Keywords
Augmented reality, Consumer behaviours, COVID-19 pandemic, Millennials, Online shopping, Retail
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58085 (URN)10.1108/IJRDM-10-2021-0509 (DOI)000818627100001 ()2-s2.0-85133230872 (Scopus ID)
Available from: 2022-07-28 Created: 2022-07-28 Last updated: 2022-07-28Bibliographically approved
Caboni, F., Pizzichini, L. & Basile, V. (2022). Online consumer behavior towards a “new normal” era. In: : . Paper presented at Sinergie-SIMA (2022) Conference, Boosting Knowledge & Trust for A Sustainable Business, June 30th and July 1st 2022, Bocconi University, Milan, Italy.
Open this publication in new window or tab >>Online consumer behavior towards a “new normal” era
2022 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58096 (URN)
Conference
Sinergie-SIMA (2022) Conference, Boosting Knowledge & Trust for A Sustainable Business, June 30th and July 1st 2022, Bocconi University, Milan, Italy
Available from: 2022-07-29 Created: 2022-07-29 Last updated: 2022-07-29Bibliographically approved
Pizzichini, L., Andersson, T. D. & Gregori, G. L. (2022). Seafood festivals for local development in Italy and Sweden. British Food Journal, 124(2), 613-633
Open this publication in new window or tab >>Seafood festivals for local development in Italy and Sweden
2022 (English)In: British Food Journal, ISSN 0007-070X, E-ISSN 1758-4108, Vol. 124, no 2, p. 613-633Article in journal (Refereed) Published
Abstract [en]

Purpose: The paper focusses on festivals taking place in coastal regions whose central element is seafood. The purpose is to analyse the role of seafood festivals as potential tourist attractions for local development. The decision to focus on coastal areas is based on a perceived knowledge gap regarding the interactions between different sectors of the sea economy.

Design/methodology/approach: Qualitative exploratory case studies of seafood festivals in Italy and Sweden have been performed using an analytical model. The participatory observation methodology contributed to a better understanding of the phenomenon.

Findings: The analysis shows the close relationship between seafood and tourism, and although it takes variable forms, food is a fundamental lever for maritime and coastal tourism and local development. Findings suggest that local food events can help strengthening gastronomic identities, despite there is a different articulation between tradition and marketing in the two countries.

Research limitations/implications: Since this paper represents an exploratory study of five seafood festivals, research needs to be extended and replicated before any findings can be generalized. However, the model is flexible enough to be tested in different food events.

Practical implications: Food events represent a key instrument for the integration of territorial policies in which tourism and food products might be used as strategic instruments for the development of coastal areas.

Originality/value: This paper is a first attempt to analyse and compare seafood events, contributing to filling the gap in event literature referring to coastal areas. The model introduced can be used to determine the articulation of tradition-marketing in different food events.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022
Keywords
Event management, Food events, Food tourism, Seafood, Seafood festivals, article, economic aspect, exploratory research, human, Italy, marketing, sea food, seashore, Sweden, tourism
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58084 (URN)10.1108/BFJ-04-2021-0397 (DOI)000733653100001 ()2-s2.0-85121699886 (Scopus ID)
Available from: 2022-07-28 Created: 2022-07-28 Last updated: 2022-07-28Bibliographically approved
Gallegati, S., Pizzichini, L., Temperini, V. & Gregori, G. L. (2021). Developing relationships to survive the Covid-19 crisis: the case of e-learning in tourism supply chain. In: : . Paper presented at SIM Conference 2021, XVIII Italian Marketing Association Annual Congress, Università Politecnica delle Marche, Università degli Studi di Macerata, Università degli Studi di Urbino Carlo Bo, Ancona, Italy, 14-15 October 2021.
Open this publication in new window or tab >>Developing relationships to survive the Covid-19 crisis: the case of e-learning in tourism supply chain
2021 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58097 (URN)
Conference
SIM Conference 2021, XVIII Italian Marketing Association Annual Congress, Università Politecnica delle Marche, Università degli Studi di Macerata, Università degli Studi di Urbino Carlo Bo, Ancona, Italy, 14-15 October 2021
Available from: 2022-07-29 Created: 2022-07-29 Last updated: 2022-07-29Bibliographically approved
Caboni, F. & Pizzichini, L. (2021). The retail industry in the Covid-19 pandemic: what opportunity from the AR?. In: : . Paper presented at Sinergie-SIMA (2021) Conference, “Leveraging Intersections in management theory and practice”, University of Palermo, Italy, 10-11 June 2021.
Open this publication in new window or tab >>The retail industry in the Covid-19 pandemic: what opportunity from the AR?
2021 (English)Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58098 (URN)
Conference
Sinergie-SIMA (2021) Conference, “Leveraging Intersections in management theory and practice”, University of Palermo, Italy, 10-11 June 2021
Available from: 2022-07-29 Created: 2022-07-29 Last updated: 2022-07-29Bibliographically approved
Caboni, F. & Pizzichini, L. (2021). Two Years of Covid-19 in Retailing: Issues and Changes. International Journal of Business and Management, 16(12), 76-76
Open this publication in new window or tab >>Two Years of Covid-19 in Retailing: Issues and Changes
2021 (English)In: International Journal of Business and Management, ISSN 1833-3850, E-ISSN 1833-8119, Vol. 16, no 12, p. 76-76Article in journal (Refereed) Published
Abstract [en]

During the COVID-19 pandemic, scholars have studied effects caused by the spread of the novel coronavirus in different fields such as management, finance, business, and social science in general. The retailing sector was profoundly affected by several modifications during and after the first and second waves of COVID-19 worldwide. The spread of Covid-19, with the associated restrictions, the fear of social contact and the need to maintain physical distance, influenced both consumers and retailers. However, it was found that there is a lack of studies on key issues in the retail sector. For that reason, this paper aims to study how scholars in the business management research field have analysed this new retailing crisis and the retail field’s subsequent transformation. By adopting a qualitative research method based on a literature review, this paper identifies the main research topics – shopping, consumer behaviour, technology, and digitalization – related to COVID-19 and retailing in the business management research area. In particular, it was found that the above-mentioned topics need to be investigated in light of their connection and interrelation. The study shows the connection between the online shopping behaviours stimulated by the pandemic, the different retailer strategies to overcome the restrictions, and how digital technologies can serve as a bridge between the two.

Place, publisher, year, edition, pages
The Canadian Center of Science and Education (CCSE), 2021
Keywords
COVID-19, retail, consumer shopping behaviour, digitalization, online consumer behaviours, literature review
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58087 (URN)10.5539/ijbm.v16n12p76 (DOI)
Available from: 2022-07-28 Created: 2022-07-28 Last updated: 2022-07-28Bibliographically approved
Pizzichini, L. (2020). Corporate communication: aspetti evolutivi e strumenti operativi nelle fondazioni bancarie. Torino: G. Giappichelli Editore
Open this publication in new window or tab >>Corporate communication: aspetti evolutivi e strumenti operativi nelle fondazioni bancarie
2020 (Italian)Book (Other academic)
Abstract [it]

L’attività delle fondazioni di origine bancaria è profondamente legata alle peculiarità del territorio di riferimento e si basa su un costante confronto con i soggetti istituzionali e associativi che operano a livello locale. Pertanto, risulta fondamentale stabilire e coltivare relazioni con gli stakeholder, al fine di comprendere i loro bisogni e perseguire gli scopi di pubblica utilità. L’adozione di una strategia di comunicazione fondata sulla corporate communication permette di superare la visione limitata alla sola gestione delle strategie e degli strumenti di comunicazione, adottando un approccio in cui comportamenti aziendali e capacità di networking assumono un ruolo fondamentale. La presente monografia scientifica intende, non solo prendere in rassegna i differenti modelli di corporate communication, ma anche offrire uno spunto di riflessione e possibili strumenti operativi al management delle fondazioni bancarie per una gestione strategica di tutta l’organizzazione.

Place, publisher, year, edition, pages
Torino: G. Giappichelli Editore, 2020. p. 128
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58092 (URN)978-88-921-3600-7 (ISBN)
Available from: 2022-07-29 Created: 2022-07-29 Last updated: 2022-07-29Bibliographically approved
Pizzichini, L., Temperini, V. & Gregori, G. L. (2020). Place branding and local food souvenirs: the ethical attributes of national parks’ brands. Journal of Place Management and Development, 13(2), 163-175
Open this publication in new window or tab >>Place branding and local food souvenirs: the ethical attributes of national parks’ brands
2020 (English)In: Journal of Place Management and Development, ISSN 1753-8335, E-ISSN 1753-8343, Vol. 13, no 2, p. 163-175Article in journal (Refereed) Published
Abstract [en]

Purpose: This paper aims to identify what ethical attributes tourists associate with national parks’ brands shown on food souvenir labels and the influence of such attributes on purchase motivations.

Design/methodology/approach: An exploratory study was carried out involving a total of 102 Italian tourists, who were interviewed at two different souvenir shops in Italy. Respondents were first asked to describe what images and values they were associating with the visited Italian National Park. The second level of questions related to the association of food products with national parks and the purchase motivations of food products branded with the national park’s label. The ethical attributes associated with the national parks’ brands and their relevance in purchase motivations were detected and analyzed through content analysis.

Findings: The analysis of the national park brand allows highlighting the food souvenir role in communicating ethical values that influence the perceived quality of food as well as tourists’ purchase motivations. The analysis reveals interesting implications for the enhancement of local productions in tourist destinations, more specifically, how the place brand can act as a valuable communication tool. Particular attention is given to the crucial role that national parks’ brands play in strengthening the value proposition of small businesses located within parks. This vision must be implemented from the perspective of mutual promotion of local food and tourism in these parks.

Originality/value: The results of this paper contributed to the literature by filling the gap regarding the role of place brands in promoting food souvenirs. 

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2020
Keywords
Ethical attributes, Food souvenirs, National parks, Place brand
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-58086 (URN)10.1108/JPMD-06-2019-0043 (DOI)000524842800001 ()2-s2.0-85082201056 (Scopus ID)
Available from: 2022-07-28 Created: 2022-07-28 Last updated: 2022-07-28Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-8535-522X

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